The Wakeman Agency

The #SocialChange sector has always been about building on and preserving the essential #CivilRights embedded in our constitution and legal framework of the last 8 decades. Side-step the spectacle that anti-DEI rhetoric is now producing by connecting your organizational #messaging back to foundational touch-points of specific civil rights and liberties.

Move past the vocabulary "cheat sheet". Use audience data to guide your language philosophy to engage stakeholders. Read the whole article below to learn how your organization can make better language choices and how the philosophy of Narrative Justice guides ours.

You don’t want to miss this conversation. Get key insights and communications recommendations. The discussion will include concrete strategies for contexts where rights are being threatened or actively undermined. Click below to register. Don't miss it! https://loom.ly/GJszsd8

We’re heading to St. Louis for Facing Race 2024! Join us on Friday, Nov. 22 for our session, Disruptive Discourse: The Power of Language in Innovation, featuring Vanessa Wakeman and Jessica Mecellem of The Wakeman Agency, Liza Mueller of Echoing Green, and Antionette Carroll of the Creative Reaction Lab. We will be sharing our insights on the language of social change and how the sector can help evolve language. Join us! See you soon! #FacingRace2024 #OurPowerOurSolutions #RacialEquity #TheWakemanAgency #EchoingGreen #CreativeReactionLab

Some of the most effective #communications for social change are those that deconstruct your adversaries’ framings or co-opt their message for increased #equity. Check out our newest article with tips for just how to counter racist dog whistle tactics recently dominating the media.

As communicators serving #nonprofits and socially progressive companies, it is our nature to pay close attention to how people communicate and the associated outcomes. Presidential election cycles offer many teachable moments in #communications best practices. This article offers some of the most prominent takeaways that we believe are applicable to the nonprofit sector.?

We all know organizations and companies should avoid being political—or should they? Consider the differences between political stances and partisan advocacy. There are real benefits for achieving your mission and vision by aligning your work with values and policies that will support them. Check out this article to get the details on how to avoid partisan communications, protecting your nonprofit status, while also building solidarity and community.

It is becoming increasingly clear that we are in a moment of profound change. A wide range of political events and social dynamics are converging to challenge the way that #nonprofits have conceptualized those they serve and their own work over the last few decades. There are no easy answers to these issues, and no one is coming to save the sector. Bold actions are needed to make the necessary changes. Read why we believe that #StrategicCommunications is the place to start.

Language #ThoughtLeadership by nonprofits is key to evolving our society toward greater #Equity. Check out our newest article celebrating the role of creativity and risk-taking in #LanguageDevelopment to move the needle.