The Vertical Solution

Trisha and I had a fantastic conversation about scaling a business from an idea to success and how to leverage AI along the way. Give it a listen when you have a few minutes. Here are 4 of my favorite quotes from the conversation: "AI is a tool, not a replacement. You can train it, but it’s still not you." "Scaling a company isn’t just about revenue—it’s about putting the right processes in place so you don’t become the bottleneck." "We learned the hard way that being on the ‘bleeding edge’ isn’t for everyone. Some companies say they’re ready for innovation, but when it gets tough, they hesitate." "Almost nothing is irreversible. Try, experiment, and adjust. That’s how real marketing growth happens." Thank you Trisha - It was a blast! Also, a big shoutout to MarketScale and Hunter Lopatin for their continued support and hosting this conversation. #moxie360marketing #digitalmarketing #Marketing #AI #Leadership #Growth #GetVertical #TVS #DigitalMarketing #MarketingPodcast

Scaling Your Business - AI is revolutionizing marketing, but the human element still reigns supreme. In this episode of?Get Vertical!, Mike McCalley sits down with?Trisha Hendrickson, founder of Moxie360 Marketing, to discuss the intersection of AI, digital marketing, and leadership. Trisha shares her journey from solo entrepreneur to CEO, how AI is reshaping the industry, and why optimizing—not maximizing—your marketing efforts is the key to sustainable growth. 5 Powerful Statements you'll hear: 1. AI is a tool, not a replacement—brands that forget the human element will get left behind. 2. Your best marketers aren’t just your ads—they’re your people. Market to them first. 3. Maximizing isn’t always the answer. The right mix of strategy and execution is key. 4. The best way to scale? Know when to step aside and let the experts lead. 5. Don’t fear automation—embrace it wisely. It’s about doing more of the right work. Want to future-proof your marketing strategy??Tune in now! Watch here:?https://lnkd.in/gpHxnDdW Apple:?https://lnkd.in/gvrd8-xf Spotify:?https://lnkd.in/gRy7267Z #Marketing #AI #Leadership #Growth #GetVertical #TVS #Moxie360Marketing #DigitalMarketing #MarketingPodcast MarketScale, Tim Maitland, Ashley Schumann, Tyler Tamplin, Mike McCalley, Mike Raso

Marketing leaders must balance short-term revenue goals with long-term brand growth by strategically allocating budgets. This means setting clear goals tied to revenue, brand equity, and efficiency while prioritizing high-impact investments like proven demand generation channels, personalized marketing, and strong sales alignment. Ultimately, smart spending isn’t about spending more—it’s about making every dollar count for both immediate results and long-term growth. Check out these 7 key strategies for sustainable success: https://lnkd.in/gFm5sUqu #MarketingStrategy #SmartSpending #MarketingROI #DigitalMarketing #MarketingTips #BudgetOptimization #LeadGeneration #ContentMarketing #StrategicGrowth

Interesting perspective here... Tim Maitland and Lance Baird, what are your thoughts?

In the latest episode of Get Vertical! with Mike McCalley, we dive deep into the world of digital marketing with Matt Cretzman, the entrepreneurial mind behind Stormbreaker Digital. We all face the daunting task of navigating the industry AND building and sustaining a dynamic team. Matt shares his five-year journey marked by trials, learning, and unexpected life and business hurdles. What’s in Store for You: Overcoming Staffing Challenges:?Navigating staffing issues and lessons learned from setbacks. Evolving Digital Strategies:?Explore the latest digital marketing strategies in the face of rapid technological advancements. Brand Identity's Role:?Understand how a clear brand identity can drive successful marketing outcomes. Video: https://lnkd.in/gMZ2awqh Spotify: https://lnkd.in/g2FXGu23 Apple: https://lnkd.in/gnb352UU Jaymecca Perges; James Prebil, MBA; Scott Hall; Rob Peabody; Tim Maitland; Sabrina Wilson, MBA; Brian Roderman, FIDSA; Roderick Floyd; Joshua Curlett; Amy Meyers; Cher Kng Tan; Brad Young; Ashley Schumann; Mike Raso; Tyler Tamplin #GetVerticalPodcast #DigitalMarketing #Entrepreneurship #BusinessGrowth #Leadership #MarketingStrategy #StormbreakerDigital

In the latest episode of Get Vertical! with Mike McCalley, we dive deep into the world of digital marketing with Matt Cretzman, the entrepreneurial mind behind Stormbreaker Digital. We all face the daunting task of navigating the industry AND building and sustaining a dynamic team. Matt shares his five-year journey marked by trials, learning, and unexpected life and business hurdles. What’s in Store for You: Overcoming Staffing Challenges:?Navigating staffing issues and lessons learned from setbacks. Evolving Digital Strategies:?Explore the latest digital marketing strategies in the face of rapid technological advancements. Brand Identity's Role:?Understand how a clear brand identity can drive successful marketing outcomes. Video: https://lnkd.in/gMZ2awqh Spotify: https://lnkd.in/g2FXGu23 Apple: https://lnkd.in/gnb352UU Jaymecca Perges; James Prebil, MBA; Scott Hall; Rob Peabody; Tim Maitland; Sabrina Wilson, MBA; Brian Roderman, FIDSA; Roderick Floyd; Joshua Curlett; Amy Meyers; Cher Kng Tan; Brad Young; Ashley Schumann; Mike Raso; Tyler Tamplin #GetVerticalPodcast #DigitalMarketing #Entrepreneurship #BusinessGrowth #Leadership #MarketingStrategy #StormbreakerDigital

Check out the latest episode of Get Vertical! with Mike McCalley, where we explore how Michael Purnell, General Partner at EHI Cleantech Ventures | Energy and Infrastructure Venture Capital, grew his career from college athlete -> corporate executive -> start-up entrepreneur and venture market leader. Video: https://lnkd.in/gQprzmsc Spotify: https://lnkd.in/g5G2UsR4 Apple: https://lnkd.in/ghBxVdfm What drives successful navigation and investment in these high-risk, high-reward environments? What strategies can entrepreneurs and investors employ to capitalize on the burgeoning opportunities in Latin America? Key Points of Discussion: Emerging Market Opportunities:?The rising entrepreneurial spirit and innovation across unexpected regions in Latin America. Leveraging Corporate Experience:?How past corporate experiences can inform and enhance entrepreneurial success. Team-Oriented Culture:?The importance of building a team-oriented culture in both corporate and startup environments. About the Guest: Mike Purnell boasts a rich background, beginning with a degree in mechanical engineering from Mississippi State University. He then transitioned from a project engineer to leading functional business units at GE, leveraging his extensive corporate experience to enter the entrepreneurial and private equity spaces. Currently, Mike is a General Partner at EHI Cleantech Ventures | Energy and Infrastructure Venture Capital, focusing on the intersection of technology and emerging markets. #GetVerticalPodcast #EmergingMarkets #Entrepreneurship #BusinessGrowth #Leadership #InvestmentStrategies #EHIcleantech Simeon Sessley; Tim Maitland; James Prebil, MBA; MarketScale; Advisory Trail; Larry Lenzen; Brian Roderman, FIDSA; Sabrina Wilson, MBA; Joe Kindt; Brandon Perkins; Mehrdod Mohseni; Chet Hullum; Aric Zurek; Shonodeep Modak

Wow!!! We have some powerful stories here... if you get a minute take a listen to the new season of Get Vertical! with Mike McCalley and guests. Some incredible stories that will be coming out over the next few weeks. Stay tuned!

Learn how to craft compelling content to meet your buyers where they are in their journey! Our latest article provides a great overview. Check it out!

What's the best way to help a customer make faster and better decisions for them and their company? If you want to accelerate their decision making ... You have to align your content strategy to WHERE THEY ARE... Each stage of the buyer's journey presents specific opportunities to engage and influence potential customers. In this?article, we dive?into the evaluation stage of the buyer's journey and explore the importance of crafting content that?aligns?with decision-makers during this critical phase.? Here are some fun tools to consider using: - Comprehensive Comparison Guides - ROI Calculators and Case Studies - In-depth Whitepapers or E-books? - Interactive Demos and Free Trials? - Expert Consultations and Webinars Here is a link to the article: https://lnkd.in/gEuB94X8 And please give us a follow when you get a minute: https://lnkd.in/gSrqCMyB