The Vertere Group, LLC

"Ion, Ion Mystery, Ion Plus, Scripps News and Court TV all run simultaneous feeds across linear and streaming television." (via Jon Lafayette Broadcasting Cable) https://lnkd.in/gDNBZa3a

"Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising." (via Janko Roettgers) https://lnkd.in/gNCDPa-T

A big thank you to Gray Television's digital ad doyenne Nicole Meade for providing a peek behind the curtain of local political ad sales/buying for this week's TVREV local-focused #Proximity column! https://lnkd.in/gyFCre-Q

?? "ZoneCasting - as GeoBroadcast Solutions sees it - can 'split' a [OTA FM radio] signal for certain parts of an hour by offering localized content including news, sports, traffic and weather. Some also see it as a solution to addressable advertising desires expressed from marketers and media planners." ?? (via Adam R Jacobson Radio + TV Business Report) https://lnkd.in/gG9efv8S

"YouTube TV's ongoing growth amid the ongoing decline of traditional US pay-TV providers will put it ahead of the pack in the coming years. YouTube TV only trails Comcast and Charter Communications, which each have about 14.1 million pay-TV subs." (via Jeff Baumgartner Light Reading) https://lnkd.in/gDrX_b8i

If you, your colleagues or even clients are headed to the NAB Show in Las Vegas next month - and are flummoxed by the insane pace of change in the TV/video industry (who isn't?) - consider a show floor tour with yours truly devoted to the fast-changing evolution of the space: **Evolution of the TV/Video Landscape** "This tour will focus on the most noteworthy technological trends driving the evolution of today’s TV/video landscape towards its innovation-laden future - including the already industry-altering capabilities of AI and machine learning. Thematic areas of focus will include broadcast & streaming distribution, video content creation & production, delivery latency, interactivity & personalization, measurement & data analytics, viewer guidance & navigation, TV/video operating systems, and more!" More info and how to register here: https://lnkd.in/gmVcBqfk And THANKS to Lori H. Schwartz StoryTech & NAB Show Conferences for the opportunity!

SO much missed opportunity with this brand/value proposition - and waaay before the fire-sale to Chicken Soup for the Soul Entertainment, Inc., too. RIP Redbox Entertainment Inc., we hardly knew ye. (via Janko Roettgers Lowpass) https://lnkd.in/gvDbDayZ

?? “It is now clear that outside of sports advertising, there should no longer be expectations of a recovery for linear TV advertising.“ ?? Michael Nathanson MoffettNathanson LLC (via Jon Lafayette) https://lnkd.in/gSACaB3q

"In 2019, the FCC said cable TV operators are 'generally required to offer a ""basic tier"" of programming to all subscribers before they purchase additional programming.' The basic tier, the agency added, must include 'at a minimum' local TV stations and public access channels." (via Ted Hearn) https://lnkd.in/gKFZdwks

?? "A TV station that's broadcasting four channels in 4K, two in 1080p, and eight in 720p all on one single RF channel in the current digital TV standard. These channels can be picked up by most modern TVs without the need for an expensive ATSC 3.0 tuner." ?? (via Tyler Kleinle) https://lnkd.in/drEftMKz