The UnAwards

Bawi Agua Fresca doesn’t just celebrate its flavors—it elevates its roots. Designed by The Working Assembly - Here's why they won: Bawi?wins this month’s #UnAwards for?Authenticity by Design: Their packaging speaks with elegance, heritage, and premium design finesse. Authenticity Reimagined:? Inspired by the heart of Monterrey, Mexico, the bold typography and hand-painted effect capture the spirit of the region, but with a polished execution that communicates premium quality. No shortcuts, just pride. Color that Craves Attention:? The packaging’s rich, vibrant palette reflects the natural freshness of its flavors—La Guayaba, El Limón, La Pi?a. Each can is a visual taste test, promising refreshment before the first sip. Details that Elevate:? The design nods to tradition while embracing modernity. Shapes, textures, and composition work in harmony, creating a tactile experience that’s as unforgettable as the drink itself. Bawi isn’t just a drink—it’s a story of flavor, culture, and design told on every can. PLUS! it tastes great, no lie, no BS, go buy some! www.drinkbawi.com Kudos to?The?Working?Assembly?for creating packaging that feels as genuine as the product itself. Cheers to more brands embracing their roots?with style. Want to win an #UnAward? No entry fees, no submissions, just?great design. Drop the hashtag and let your work rise to the top! #packaging #design #cpg #drinks #aluminum #awards #branding #marketing

November's last UnAward goes to GAIZKA RUIZ MADRAZO and Simple Packaging Studio for Maker's Mark Distillery's beautiful packaging concept. Bravo. Interested in cutting through the noise and delivering hard hitting packaging? Connect with Gaizka, and learn more about Simple Packaging Studio. Want to submit to The Unawards? It's free, just tag The UnAwards or the Packaging Unboxd Podcast in your new packaging design posts and you might be next to be featured! #packagingdesign #packaging #spirits #bottles #branding #graphicdesign #design

BERO's wrap around Gold with matching beverage ends is a beautiful piece of packaging design by the talented team at CENTER What's Beyond Limitations? ?? Beyond All Limitations: This could have been another aluminum can, but the team at Center pushed every possible process, material, and design limitations to the limit delivering the sexiest drink of the year. From top to bottom: 1) Gold Beverage Ends, the color matches the gold top half of the can giving it a seamless feel and immediately separating it from your average beer, soda, or olive oil refill... Want to make the most of your can? Look at colored bev ends. 2) BERO, naming, type, contrast. BERO fits perfectly on the face of the can with ample breathing room. Some cans appear to have a raised finish over the letters creating even more contrast and pushing the boundaries of what you expect on a can. 3) Concise copy, takes the user's time and effort into considerations. We're all busy, we don't care about story when it's time to drink we want clear messaging and product identification - BERO does that. Non-Alc's never looked so cool. Neither have alcoholic bevs. Cheers to the teams behind this brand and packaging. Looking forward to watching this brand grow. Once trophies are done, we'll be sure to ship one out! *The UnAwards are the Packaging awards given by packaging designers to the best designs at any time of the year. No need to submit and pay to enter, the cream should rise to the top regardless of fees. Winners Don’t Pay, They Get Paid: Excellence Rewarded. Tag #UnAwards to be seen and potentially win an unaward from the Packaging Unboxd Podcast We'll continue to formalize the Awards and continue to build community around good design. #packaging #designaward #awardwinning #graphicdesign #branding #marketing #bero #nonalcoholic

Congratulations to The Little Potato Company Ltd for these damn cute packages, making me buy more potatoes than ever in my life. Great design, great color. October Winner of the OMG it stopped me in my tracks award The Little Potato Company Ltd, who designed these new packs? I have about 20 photos of these packs in my phone from each of my visits to the grocer. #packaging #designaward #TheUnawards #graphicdesign #PackagingAwards

September's Brand Evolution of the Month goes to Onfire Design for Farmland. Here's why they won: Strategic simplification: The restraint in design strips away clutter, replaces orange with navy making the product come alive looking healthy & fresh. Brand-First: The Farmland brand becomes the focal point creating stronger brand equity moving the brand from background noise to front and center. Premiumization: Dark tones signify gourmet and the contrast color accents communicate premium quality. Shelf Impact: The simplicity and visual clarity create the power to block the shelf making it stand out against noisier competitors with bright colors and lots of information. In all it's not just about looking different, it's about being better. The brand evolution doesn't just change how it looks it transforms how the product is perceived and tastes! Wanna win an UnAward? Drop a #UnAwards when you post your designs to be considered each month. #packagingdesign #designaward #graphicdesign #redesign #branding #marketing

Kicking off the Unawards with being haircare's form factor, these large squishy tubes create a pack that you have to just touch, you come for the shape and stay for the wash. Congrats to Being for these beautiful packs. September: Form Factor & Shelf Presence: Winner #packaging #awards #design