The Troy Agency

Stop being a lazy SPAMMER, Start the Conversation: Troy's Multi-Channel Outreach Value Strategy You know it's just overwhelming. ????♂? You can do better than that! The generic, impersonal outreach on LinkedIn is detrimental to genuine connection and business development. Instead of resorting to lazy spamming, let's think about a strategic, multi-channel approach that respects professionals' time and fosters meaningful engagement in a 3 phase approach. ★ Phase 1: Strategic Targeting & Relationship Building Before any outreach, researching your ICP is crucial. Identify your ideal client's preferred communication channels – LinkedIn Direct Messages, email, or perhaps participation in relevant online events. Avoid blanket email blasts; personalize your approach to resonate with each individual. Begin by engaging with their content – comment thoughtfully on their posts, share their insights, and participate in relevant discussions. This demonstrates genuine interest and builds rapport before initiating direct communication. ★ Phase 2: Permission-Based Value Exchange (I made those words up) ????♂? Once a connection has been established, obtaining permission before sharing any high-value offer or portfolio is often appreciated. Don't simply drop a link; instead, craft a personalized message outlining the potential benefits based on the conversation itself. It may take several conversations to really identify their needs and challenges. Instead of a generic "Check out my website," consider a brief, engaging video showcasing a relevant case study or a personalized offer. This demonstrates initiative and a proactive approach, aligning with your expertise. ★ Phase 3: High-impact, Value-Driven Communication Your outreach should be more than just a pitch; it should offer genuine value. This could involve offering a free consultation, a short insightful article related to their industry, or a valuable resource that addresses a specific pain point. For instance, instead of a generic email stating "We build engaging websites," you might write, "I noticed your recent post on [topic related to their work]. I've developed a guide on [relevant topic] that may be of use. It already has 10,000 downloads so it might be worth a look. Would you be open to a brief conversation on this [area related to their work]?" Remember, building trust and establishing credibility is paramount. Lazy outreach reflects poorly on your professionalism and hinders your ability to form sustainable business relationships. By shifting from a spam-oriented approach to a personalized, value-driven strategy, you can significantly increase the likelihood of positive engagement and collaboration. Like I said at least 2 times before: Make it happen, captain! (almost rhymes). #mutichannelmarketing #businessgrowth #linkedinexpert

Streamlining Sales Success: Introducing Our Multi-Channel Client Acquisition SOP (Service Operating Procedure) ????♂? If you like a copy of the Sales Team SOP, ask in the comments with the word "SOP". Scaling your sales or any part of your team effectively requires training. That's why we've developed a Service Operating Procedure (SOP) specifically designed as a cheat sheet for our salespeople. This one specifically covers our "90-Day PLUS Client Acquisition Program." This isn't just another document; it's a strategic roadmap to generating high-value leads across multiple channels. It encompasses everything from a foundational overview and essential resources to nuanced strategies for maximizing engagement and conversion. Now to be completely honest it could be more detailed. But it is really a cheat sheet so the sales team has access to the foundational plans and various marking resources. Helping them to quickly get up to speed and know what it is, how it works, and what marketing material is needed. We've included various resources for different learning styles, including ... ★ Concise one-page guides ★ Two-pager with a video (my 2nd favorite) ★ Detailed 30-page guides ★ Short videos ★ An in-depth webinar (my 1st favorite) These resources collectively cover every aspect of the "90-Day Plus Program", extending the value to a full year of licensing support. 1?? Central to our approach is the cultivation of value-driven relationships. Gaining the client's trust necessitates demonstrating genuine value upfront. The SOP outlines a three-pronged value structure, harmoniously blending scalability with personalized client engagement. 2?? Beyond the individual sales process, our SOP emphasizes multi-channel marketing. 3?? We guide your team through the strategic application of various channels, including LinkedIn (optimizing profiles for SEO and attracting ideal client prospects), engaging content creation for organic reach, and targeted LinkedIn campaigns. 4?? The SOP addresses the creation of impactful email sequences, leveraging multiple domains to maximize delivery while preserving your primary email's reputation. 5?? Virtual events are also heavily featured, showing your team how to leverage them to capture leads, build community, and nurture long-term relationships. 6?? The SOP even demonstrates the use of follow-up email campaigns, DM strategies, and post-event thank-you mechanisms. 7?? Finally, we've incorporated elements for continuous improvement and team training. The SOP covers not only the initial onboarding process but also integrates ongoing training and consulting support throughout the 90-day period and beyond. Need a business conversation? My scheduling meeting link is on my profile. Let's make it Happen, Captin! #freeguide #salesgrowth #howto

Enjoy it while you can... The relentless pursuit of professional goals can often overshadow personal well-being. As someone deeply immersed in.. ★ Developing our sales software (Skoop - Instant Video) ★ Crafting client acquisition strategies for partners (The Troy Agency) ★ Managing IT projects for diverse clients, I understand this firsthand (got an awesome portfolio https://lnkd.in/depMC44D). The pressure to constantly deliver, innovate, and achieve can be overwhelming. However, sustainable success hinges on a crucial element often overlooked: recharge. Balancing demanding professional pursuits with personal fulfillment is essentially almost impossible. ????♀? But taking a break to recharge IS possible. Actually, it's probable! ???? Avoid the burnout and diminished performance. ?? Therefore, I'm prioritizing time with my daughter – currently my closest confidante – recognizing this precious time is fleeting. This intentional separation from work allows for rejuvenation and a renewed perspective, ultimately benefiting my professional endeavors. Remember, taking breaks isn't a luxury; it's a necessity for sustained productivity and overall well-being. ???? Prioritize your personal life. Your future self will thank you. #selfcare #tgif #success

How to Create Better LinkedIn Content That Engages Your Audience Transcend simple likes and comments and create real conversations. This builds relationships, trust and creates paying clients, partners, and supporters. True engagement ultimately drives business results. My recent content strategy overhaul centered on three key pillars: ★ Relatability ★ Problem-solving ★ Collaborative spotlighting First, authenticity is paramount. To connect on a deeper level, inject human elements into your posts. 1?? Share personal anecdotes that reveal your personality and values, demonstrating vulnerability and building rapport. ????♂? For example, openly discussing my role as a single father working in IT helps build trust and creates a relatable image. This transparency fosters genuine connection, moving beyond superficial engagement. 2?? Second, focus on addressing the pain points of your target audience. - Instead of solely promoting your services, offer valuable insights and solutions. - Create content that provides actionable tips, addresses common challenges, or offers informative explanations. - By positioning yourself as a resource who understands and addresses their concerns, you build credibility and establish yourself as an authority. - This type of problem-solving content attracts organic engagement and positions you as a helpful resource. 3?? Finally, leverage the power of collaboration. - Actively engage with and highlight other professionals in your field. This could involve sharing insightful articles, featuring colleagues' work, or offering congratulations on achievements. - Giving credit where credit is due not only strengthens professional relationships but also demonstrates your commitment to community building. ?????????? This approach enhances visibility, builds mutual respect, and builds a powerful network. In summary, my approach focuses on humanizing my brand through relatable storytelling, addressing audience needs through problem-solving content, and expanding reach through strategic collaborations. Remember, consistent application of these three pillars—relatability, problem-solving, and collaborative spotlighting—can significantly increase the quality and effectiveness of your LinkedIn presence. I'm happy to discuss this further; feel free to connect! #linkedinexpert #socialselling #linkedintips

Creating Value and Reach with Multichannel Strategies that Aquire Clients We have an online LIVE event that takes a deeper dive happening TODAY. Feel free to join the discussion: https://lnkd.in/d57UAWKD This is an quick overview of effective multichannel strategies for your outreach and campaigns. However, remember, the true power lies in combining systems with personalized interactions that present what is considered valuable to them (not "buy my stuff"). ????♀? A successful approach avoids relying solely on a single channel. Instead, it diversifies across several platforms, tailored to where your ideal clients are. Use a three-pronged approach: a value-driven strategy, understanding multi-sales systems best suited to your business, and seamlessly integrating increased volume with personalized engagement. Systems play a significant role, but it's crucial to avoid over-reliance. An effective system incorporates multiple channels for consistent engagement. There are many potential impactful channels, including personalized video and messaging campaigns, text campaigns, LinkedIn InMail campaigns to foster event growth, optimizing your LinkedIn profile, and utilizing both warm and cold email campaigns. Also highlights the importance of in-person networking, physical materials (like unique business cards), magazine features, speaking engagements, and training sessions to establish authority and convert learners into paying clients. While the video showcases a range of channels, it underscores the importance of strategic selection. ???? Choose the channels that resonate most effectively with your audience and deliver the best results. Ultimately, the most successful strategies combine the efficiency of automated systems with the personal touch that fosters strong client relationships and builds lasting trust. Like what you see and hear - schedule a conversation. My booking link is on my LinkedIn profile. Have a productive day :-) #mutlichannel #salesgrowth #clientaquistion #linkedincoach