We’re excited to announce Ventura, an innovative new streaming TV operating system. Ventura solves many of the issues facing existing systems today, including a more intuitive user experience, cross-platform content discovery, subscription management, and fewer (more relevant) ads. With a more efficient advertising supply chain, Ventura will enable advertisers to value and price ad impressions across streaming platforms more accurately, while finding the right audiences with greater precision. Read more in Axios: https://bit.ly/3ZeURc7
The Trade Desk
科技、信息和网络
Ventura，CA 212,168 位关注者
We’re committed to making digital advertising better, because the future of the open internet depends on it.
关于我们
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- 网站
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https://www.thetradedesk.com
The Trade Desk的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 1,001-5,000 人
- 总部
- Ventura，CA
- 类型
- 上市公司
- 创立
- 2009
- 领域
- Online Advertising、Real Time Bidding、Demand Side Platforms、Behavioral Targeting和Data Management Platforms
地点
The Trade Desk员工
动态
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Inside this edition of The Current: - The founder and CEO of The Trade Desk, Jeff Green, joins The Current Podcast to reflect on the transformation of the ad tech marketplace and explain why the connected TV ecosystem is ready for an upgrade. - We break down why The Trade Desk is partnering with smart TV makers and other streaming aggregators to develop a streaming TV operating system. - The Justice Department is recommending that Google sell Chrome, potentially opening a pathway for more transparency and advertiser control in the industry.
Jeff Green: The Trade Desk’s OS propels a cleaner CTV supply chain
The Trade Desk，发布于领英
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Ventura streaming TV OS combines cutting-edge tech with the world’s best content to create a new kind of streaming OS —?one that’s better for advertisers, publishers, OEMs, and consumers alike. Learn more about the next era in connected TV.
Ventura streaming TV OS | The Trade Desk
thetradedesk.com
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People often listen to podcasts and music when focused on a task and otherwise tuned out of media. Instead of forcing people to stop and look at a screen, audio formats fit naturally into daily routines and are an opportunity for marketers to create a uniquely additive experience.
Digital Audio Advertising Myths Debunked | The Trade Desk
thetradedesk.com
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Advertisers didn’t create cookies, and cookies were never designed for advertising. Our own Samantha Jacobson details how we, as an industry, can do so much better in terms of authentication and upgrading consumer privacy with new identity management tools.
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As you prepare for 2025, the insights from our recent omnichannel research provide actionable strategies for best meeting your objectives in the year ahead. We'll take you through them in a webinar on December 4th. Register: https://bit.ly/3ALOEv0
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Inside this edition of The Current:? - Is live news the next frontier in ad-supported streaming? We explore if news content is "the next big thing” for streaming platforms in light of Amazon Prime Video's live election coverage. - Rachel Lawson (she/ her), Mondelēz International’s director of brand marketing, shares two?key promises of retail media and the importance of diversity in the advertising cycle. - In a new op-ed, Keynes Digital’s Dan Larkman highlights the opportunity CTV holds for marketers in 2025.?
The next frontier in live streaming: News
The Trade Desk，发布于领英
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Successful connected campaigns tie together the strengths of each channel to deliver a cohesive experience across the customer journey. Explore our latest research to see how connecting your omnichannel campaigns delivers better performance for brands and a better experience for consumers.
The Omnichannel Edge
omnichannel.thetradedesk.com