This past week at Advertising Week New York, our own Whitney Rifkin (Jones), Ellen Jepsen Mulryan, Jonathan Low, Marion Hargett, Amy Babcock and Laura Hendricks joined industry executives in discussions on all things retail media and data, connected TV, methods to optimize reach, and ways to harness data collaboration. We're honored to be in conversations shaping the future of marketing, and redefining what it means to be a leader in today's diverse world. Thank you to all who joined us! #AWNewYork2024
The Trade Desk
科技、信息和网络
Ventura，CA 209,060 位关注者
We’re committed to making digital advertising better, because the future of the open internet depends on it.
关于我们
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- 网站
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https://www.thetradedesk.com
The Trade Desk的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 1,001-5,000 人
- 总部
- Ventura，CA
- 类型
- 上市公司
- 创立
- 2009
- 领域
- Online Advertising、Real Time Bidding、Demand Side Platforms、Behavioral Targeting和Data Management Platforms
地点
The Trade Desk员工
动态
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Inside this edition of The Current:? - As marketers descend on NYC for Advertising Week 2024, the U.S. v. Google?antitrust trial, commerce networks and quality media are the talk of the town. - Marketers convene to share how they’re?reaching coveted Gen Zers, from remaining authentic to tapping in to live sports and fandoms. - On the latest episode of?The Current Report, UM Worldwide’s Andrew Littlewood breaks down why he thinks AI is advancing beyond simply being a buzzword.
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On this episode of The Current Podcast, Colgate-Palmolive’s Brigitte King explores steering a global giant through digital transformation through connected TV and its data-driven addressability. She shares why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Listen: https://bit.ly/3XWFqU9 #digitaladvertising #CTV #retailmedia
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How do you increase brand awareness among people who move fluidly between devices and platforms? Optic 2000 and its agency, Arena Media, took an omnichannel approach on our platform, integrating video, TV, audio, display, and programmatic digital out-of-home to drive great results: https://bit.ly/4expPBx
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Interest in retail data is increasing around the globe, and estimates show that retail media is set to outpace the growth rates of nearly all other forms of ad spending worldwide. If retail data is a boon to advertiser media plans, what's stopping some of the savviest marketers from leaning in?
Retail Media Case Study Infographic | The Trade Desk
thetradedesk.com
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Inside this edition of The Current:? - Political advertisers aiming to reach swing voters could consider the power of audio channels to cut through the noise of TV ads. - Adam Heimlich, founder and CEO of Chalice Custom Algorithms examines Google’s strategy around privacy in light of the Google ad tech antitrust trial. - As live sports streaming viewership in the U.S. steadily rises, new research reveals why marketers may have better odds reaching sports fans. - On this special edition of The Current Report, Marketecture Media's Ari Paparo dives into why he thinks the Google trial judge will rule in favor of the government and what the next steps could be for the digital advertising industry.
Life after the Google trial
The Trade Desk，发布于领英
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In a climate where the daily news cycle is turbulent and brand safety is a prominent issue for brands, it’s important that advertiser and publisher partnerships are on strong footings. Thomson Reuters' Josef Najm and SAS' Mibbie Plouvier join The Current Podcast to describe how their partnership has evolved and how trust plays a vital part as they navigate topics that range from new identity solutions to ad monitoring: https://bit.ly/3ZN5Ha0 #programmatic #advertising #digitaladvertising
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Next week, our executives will be speaking at Advertising Week NY on various industry topics such as how to unlock the potential of media networks beyond retail, using market level intel to optimize national reach, and how to harness the power of data collaboration. Register to attend: https://bit.ly/4eKJCNH #AWNewYork24
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Advertising in pharmaceuticals is notoriously challenging. Regulations vary by region, and products geared toward consumers versus health care professionals require different strategies. But spending in the category is expected to grow as pharmaceutical advertisers embrace digital marketing. Quality controls are paramount for a category targeting prequalified audiences in premium inventory. Our latest platform update offers brands a prescription for quality through several new platform solutions.
3 Tools for Pharma and Healthcare Brands | The Trade Desk
thetradedesk.com
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Things change fast, make sure your advertising changes with it. Stop locking yourself into ad buys. Adjust every aspect of your advertising — at any point in your campaign — with our platform. Learn more: https://bit.ly/3TCHWOa