The Toy Book

There's a baby boom taking off at Target! The company is adding more than 2,000 new items to its baby and toddler aisles, as well as expanding its baby registry program. ?? #pulseofplay https://bit.ly/4c7ff3M

It is with heavy hearts that we share the passing of our dear colleague and friend, Lori Rubin, a cherished member of the Adventure Media & Events family who served as our Controller for more than a decade. After fighting through a cancer diagnosis for more than a year and a half, Lori passed away on March 26 with her loving husband and two daughters by her side. Known in our office as “Mama Lori,” she treated everyone at our company like family. A fierce protector, she always led with her heart, took an interest in our lives, and shared so many special moments with each of us. Her office was a safe haven when we sought a friend or just needed a chat, and we were always met with her undivided attention, warmth, and unfiltered advice. We will always remember her profound love of Barbie, and we all took so much delight in presenting her with new dolls to add to her collection. We once threw her a Barbie-themed birthday party in the office, and the decorations stayed up for years to come, which showed us all just how much the gesture meant to her. Lori was tenacious about showing up for people. From special days to every day, she was always ready to stand up for anyone in her circle. While we worked with her every day, our partners across the industry also got to know her over the last 11+ years. Lori leaves behind not only an incredible professional legacy but also a personal one — a reminder of the power of compassion, dedication, and genuine human connection. Our thoughts are with her family, friends, and all who were lucky enough to know her. She will be deeply missed and forever remembered.? Donations can be made in her honor to Memorial Sloan Kettering Cancer Center at mskcc.org.

New games, upgrades, and features are coming to Nintendo later this year. #pulseofplay https://lnkd.in/eTYw7Hc7

? JAKKS Pacific is summoning a new line of premium Harry Potter robes straight from the halls of Hogwarts — no accio required. #pulseofplay https://bit.ly/42iApZr

2025 promises new and exciting adventures for Bandai Namco. We sat down with Kotaro Hama to chat about the company's outlook for the future. #pulseofplay https://lnkd.in/eD67Ve9R

Pop culture distributor Alliance Entertainment has acquired Diamond Comic Distributors, Inc brands after the company filed for bankruptcy earlier this year. #pulseofplay https://lnkd.in/eMMistPv

Brian Volk-Weiss caught up with The Toy Book to talk what's coming next for The Nacelle Company. To check out the full interview, click on the link below. #pulseofplay https://lnkd.in/eSj9-9cE

The Be Loved Babies brand from IMC Toys expands with the Be Loved Babies Mini line. #pulseofplay https://lnkd.in/eHCuuNHV

It's time to travel to Funko town. Cynthia Williams joins The Toy Book to share the company's evolution and plans for the future. #pulseofplay https://lnkd.in/gzHh-ygA

In his latest commentary, Toy Book Editor-in-Chief James Zahn explains the reality of #tariffs and the #toyindustry as price hikes, layoffs (Mattel and Jazwares this week), and other factors emerge. Stay on the #pulseofplay and read this ?? https://lnkd.in/gKurSEX3 #ToyIndustry #Toys #ToyCommunity #ToyNews #ITMA #Licensing #Entertainment #Retail #Consumerproducts #Games?