The Sweetshop

For Tom Gould's latest with FCB Aotearoa, NZ, and NZ Transport Agency Waka Kotahi, he used a seamless, rotating one-shot to pull viewers deep into the moment before revealing the harsh truth about drug driving. We took LBBonline - Little Black Book behind the scenes to break down the creative, the challenges, and the authenticity of working with real first responders on set. FCB New Zealand's?Tim Gavriel (Senior Copywriter)?& Aaron Carbines?(Senior Art Director)?weighed in: "The harrowing camera spin was used to literally flip the scene on its head, revealing the devastating reality. Our vision was to craft the spin so that the further we pulled out, the more horrifying the situation became." It’s a must-read. Check out the full article here: https://lnkd.in/g7VreKQc

Kate Halpin knows a thing or two about standout work and will be?sharing her creative expertise on the Film & Entertainment Jury at the 46th AWARD Awards.? The final deadline is approaching on 23rd April, make sure you get your entries in! Find more info here:?https://lnkd.in/gr2hhk2d

Our friends at?Branding in Asia?tapped the brilliant Penny Woo for some sage advice—because who better? And in true Penny style, she delivered. From her early days in the industry to leading the charge as EP of our Asia office, she shared some fantastic insights on the journey, the lessons, and what it really takes. Take a peek at her words of wisdom here:?https://lnkd.in/gxxxJM4Q

Shoutout to our awesome directors and agency friends for all the great work. Fingers crossed! Tom Gould Damien Shatford Max Barden FCB Aotearoa, NZ 4AM DDB Group Aotearoa NZ Special New Zealand Commercial Communications Council

MAMA’s (Mark Potoka & Matt Starr Spicer) latest music video for Jarina De Marco feat. Mediopicky is what happens when you mix their signature flair for chaos with a shady factory, an irresistible beat, and a whole lot of potatoes—cue the spud-fuelled dance frenzy. Read more about it on Promonews: https://lnkd.in/gQPfGBWp

Sharlene George, co-CEO & Managing Director of Sweetshop Entertainment, will be bringing her creative expertise to the table at AICP (Association of Independent Commercial Producers) Awards this year on the Production judging panel.

Tom Gould's latest with Colenso BBDO for AMI Insurance. This spot captures heartfelt moments and human connection, delivered with Tom’s signature craft and depth. Client: AMI Insurance AMI Marketing Manager: Mel O’Leary AMI Brand Lead: Liz Inglis AMI Brand Specialist: Dan O'Leary Agency: Colenso BBDO CEO: Angela Watson Chief Creative Officer: Simon Vicars Senior Creatives: Simone Louis,?Emily Joe, Julia Ferrier Managing Partner: Posey Wall Group Account Director: Renata Gordon Business Director: Kimberley Clark Project Director: Mike Bonner Senior Brand & Experience Strategist: Lizzie Buckton Director, Ops and Production: Charlotte Glennon Integrated Producer: Ella Bilham Production Company: The Sweetshop Director: Tom Gould Executive Producer: Ben Dailey Producer: Annelise Yarrell Director of Photography: Gin Loane Production Designer: Bruce Everard Casting - Auckland: Catch Casting Casting - Hokianga: 322 Casting Editor: Mariano Segedin Grade: Matic Prusnik Online: Stu Bedford

Melanie Bridge and Jenny Crabb were in Singapore last week, catching up with creatives and producers. They were lucky to have The Gardening.club film director & AI artist Junie Lau joining in, sharing her creative journey on AI-driven creativity. This week, they’ve touched down in Hong Kong, keeping the conversation going—where AI meets filmmaking—and showcasing our latest project for Apple Vision Pro, directed by Edward Berger. A 17-minute immersive film that’s unlike anything else out there. Jenny and Mel have been taking the Vision Pro goggles around, allowing people to experience it firsthand. And let’s just say—it’s next level. Want to see Submerged on the Apple Vision Pro? Get in touch with your local office.

Tom Gould’s latest with FCB Aotearoa, NZ for NZ Transport Agency Waka Kotahi pulls no punches. Client: NZ Transport Agency Waka Kotahi National Manager, Comms & Marketing: Lauren Cooke Marketing and Content Manager: Emma Hartley Principal Marketing Advisor: Phill Sherring Senior Marketing Advisor: Ellie Trotter Crash Expert: Mark Stables Agency: FCB Aotearoa, NZ Chief Creative Officer: Leisa Wall Chief Creative Officer: Peter Vegas Senior Copywriter: Tim Gavriel Senior Art Director: Aaron Carbines CEO FCB Wellington: Sean Keaney Group Business Director: Daine Kingma Account Director: Michaela Morrison Account Manager: Freya Drawbridge Head of Content: Amanda Langkilde NZ Police Senior Advisor, Partnerships & Engagement: Daniel Ralph Manager, Operational Suppport (SME): Leah Everest Sergeant, Road Policing Team: Sarah Hill Constable, Kaitakawaenga Maori (Iwi Liaison Officer): Adrian Hubbard FENZ National Manager, Communications and Engagement (SME): Amanda Duncan Senior Regional Advisor, Communications & Engagement: Meredith McGrath Technical Advisor (SME): Tony Searle Logistics Manager: Chris Delfos Production Company: The Sweetshop Director: Tom Gould Executive Producer: Ben Dailey Producer: Annelise Yarrell DOP: Crighton Bone Art Director: Neville Stevenson Casting: Catch Casting Editor: Mariano Segedin Grade: Fergus Rotheram Online: Stu Bedford Music: Copra Recordings Sound Design: Craig Matuschka, Liquid Studios

Take a bow?Edward Berger – Conclave just swept the BAFTAs. Best Film. Outstanding British Film. Best Adapted Screenplay. Best Editing. Shoutout to the team behind this incredible film.