The StartUp Marketer

?? Calling the mighty marketers working behind the scenes at startups! ?? It’s your time to shine … We’re thrilled to announce the inaugural 2024 OSSUM Awards, the first award to celebrate the doers and dreamers transforming the world of startup marketing. With 25 exciting categories—from Innovative Campaigns and Brand Storytelling Excellence to Data-Driven Marketer and Social Media Mastery—these awards highlight creativity, strategy, and the impact you make every day. Whether you’re a rising star or a seasoned pro, if you’re pushing boundaries, building connections, and driving impact, it’s your time to shine! Join us in celebrating the remarkable contributions that make startup marketing truly OSSUM! ?? Apply now to take advantage of early-bird pricing https://lnkd.in/ebeba-48 Note: StartUp Marketer annual members can access a significant discount code in the Membership Perks space in the community. #OSSUMAwards2024 #StartupMarketing #CelebrateExcellence #MarketingAward

?? The countdown is ON! ?? Just ONE WEEK left to snag early bird pricing for the 2024 OSSUM Awards—the first-ever awards program celebrating stellar startup marketers. ?? Key Dates: Early Bird Deadline: Friday, 11/29 Final Entry Deadline: Tuesday, 12/31 ?? Don’t wait—submit your entries or nominate someone amazing in our community today. Let’s celebrate the brilliance that makes us truly OSSUM! ?? https://lnkd.in/ebeba-48 #startupmarketing #marketingaward #startupmarketer

Customer experience is the greatest unlock for future revenue. As many worry about what 2025 holds for financials, one thing you can control is how you take care of your customers. Give them a reason to stay and a desire to do business with you. "More than half (53%) of consumers say they will cut spending with a company after a bad customer experience, and admit that one-in-10 (12%) of their brand interactions don't live up to expectations. The industry sectors most at risk of cuts in spending after a bad experience are fast food brands (66%), department stores (65%), online retailers (64%), auto dealers (63%), mobile phone providers (59%) and?parcel delivery services?(56%). Consumers are least likely to stop doing business with supermarkets (7%) and public utilities (9%) after a bad experience." https://lnkd.in/eYrTYCke?

???The OSSUM Awards are making waves in NewDigitalAge! These awards are all about recognizing the innovative marketers who are driving success in the startup world. From groundbreaking strategies to game-changing campaigns, the OSSUM Awards highlight the achievements that inspire others to push the envelope in their marketing efforts. A huge thanks to NewDigitalAge for helping us get the word out and encouraging #startupmarketers to apply. Read the full article ?? https://lnkd.in/eYSVw2Sb #OSSUMAwards #StartupMarketing #Innovation #NewDigitalAge

??? The SUM Disruptors Podcast brings you real conversations with disruptive marketers making magic happen behind the scenes at startups. ICYMI, here are three standout episodes from earlier this season: ?? Bright Lights, Bold Moves Peter Sloterdyk | ?? 59 minutes Hiring 86 people in six months, building trust with founders, and leading a digital transformation remotely during a pandemic? Peter shares how he pulled it off, plus tips on tough conversations, fractional roles, and spotting top talent. ?? Grit, Growth & Strategy Jessica B. | ?? 46 minutes Jessica breaks down her approach to aligning marketing, product, and sales, and explains why product marketing should be every startup’s first marketing hire. Perfect for startup marketers looking to scale smarter. ?? Behind the Buzz Molly O'Connor ?? | ?? 56 minutes From stealth to spotlight, Molly unpacks Aescape’s launch, sharing her secrets for media buzz, humanizing PR in an AI-driven world, and creating FOMO like a pro. Tune in to these disruptors and more ?? https://lnkd.in/ecwJsRZh #startupmarketer #startupmarketing #marketingpodcast Mack McKelvey Heidi Keele ??

?? Are you on a vertical career path, looking to move up in the ranks? Whether you're aiming to move from an individual contributor role to a manager, or from a senior executive to the C-Suite, each level requires distinct strategies and skills. In this week’s session, Dana Theus, Executive Coach and President & CEO of InPower Coaching, will break down the common barriers to advancement and provide actionable insights that will help you unlock the next level of leadership. ??? Thursday, 11/21 ?? 3 pm ET ?? SUM Community Position yourself for the promotion you deserve. RSVP ?? ?? https://lnkd.in/eh8H_a8i (This event is exclusively available to The StartUp Marketer members. Not a member? Click the link above to join.) #careeradvancement #careeradvice #careerdevelopmentmonth #startupmarketer #startupmarketing

We’re gearing up to release the??? State of Startup Marketing Report ???in early 2025, and we need your insights! Take our survey and share your thoughts on the latest trends, challenges, and best practices in #startupmarketing. ??https://lnkd.in/ef4uyee6

??It’s time for startup marketers to get the recognition they deserve! Are you out there elevating brand storytelling, pioneering the latest martech, or turning a lean budget into big wins? If so, the ??OSSUM Awards?? are calling your name! We’re here to celebrate the mighty marketers who embrace the challenges of startup life—those who push boundaries, innovate, and make a big impact with limited resources. This is your chance to be recognized for all your hard work! Enter now to take advantage of early-bird pricing. ???? https://lnkd.in/ebeba-48 #startupmarketing #startupmarketers #marketingaward

Lia Haberman is a must follow for trends, news, and what is impacting today's creators and brands. Excited to be included in her pros list of predictions for 2025 and share my thoughts on community and AI. Take a look at the full list here: https://lnkd.in/e_b9E6et

?? LISTEN ALERT! This week on the SUM Disruptors Podcast, we’re joined by creative growth strategist Kiana Pirouz! From industry giants like Google to scrappy, high-growth startups like We Are Rosie, Kiana’s shares her unique journey. Discover how she transformed a bootstrapped startup from unknown to industry darling—leading up to a major acquisition! In this episode, Kiana talks about the unique challenges and rewards of startup marketing, why she left a job she loved, and the importance of galvanizing both your team and customer base ?? Her advice for startup marketers? Be bold, be messy, embrace experimentation, and don’t let the art of marketing get lost in the science. Listen now ?? https://lnkd.in/eEFYkWq4 #OrganicSocial #StartupMarketing #CommunityMarketing #SpicyMarketing Mack McKelvey Heidi Keele ???