Winning climate policy fights has never been easy, but as we prepare for four challenging years under an administration hostile to climate action, it's looking harder than ever. Many are now exploring other strategies, like narrative change to shift public discourse, influence behavior, and set the stage for future policy wins.
Yesterday, our team was thrilled to join Rare and United Talent Agency for an inspiring event that asked: “Can Entertainment Shift Our Climate Culture?” Here are a few key takeaways:
?? ???????? ?????????????? ?????? ???????? ??????????: Several speakers cited how the “designated driver” campaign by the Center for Health Communication at Harvard T.H. Chan School of Public Health partnered to incorporate the idea into shows like "Cheers" which transformed public behavior, contributing to a 30% reduction in alcohol-related auto fatalities. Groups like Rare’s Entertainment Lab (E-Lab) are working to develop the climate analogs to this effort.
?? ???????????????????????? ???????? ???????? ?????????? ????????????????: When traditional Hollywood players organize with groups like Sustainable Entertainment Alliance, they can leverage the power of networks. However, people increasingly show greater trust in independent content creators and spend more time absorbing their messages. How can organizations better support these creators to weave climate themes into their work, beyond the confines of established studios and distribution networks?
??????????????????????? ???????? ???? ??????????:?For-profit media must balance creative storytelling with viewer demand and market appeal. Strategic partnerships with sustainable brands such as Rivian can provide the marketing dollars needed to make climate-positive content more attractive to the bottom line. Climate orgs that can navigate these incentives will be more successful at driving the production of content with climate messaging.
?? ???????????? ?????????????? = ???????????? ????????????: Like wrapping a dog pill in peanut butter, great storytelling helps make messages about challenging issues palatable, as shown by field leaders like Yellow Dot Studios, which produced the climate denial comedy “Don’t Look Up” –?the second most streamed movie in Netflix’s history.
?? ?????????????????? ???????????? ???? ????????????????????: Beyond the rich data streaming services offer, established tools like media analysis, surveys, and social listening demonstrate that narrative work isn’t unquantifiable or “magical”— a notion that’s discouraged some from pursuing narrative campaigns in the past (For more on this, check out this great piece from Brett Davidson: https://lnkd.in/gKQesTHW). Measuring impact is key to getting buy-in from funders and iterating on strategies over time.
At Starfish, we’re passionate about the power of stories to drive systemic change. If YOU want to be doing more to drive narrative change in a networked way, reach out –?we’d love to connect!