Social Element

?? The BBC's expert for social was back on the TV this morning! ??? Our Co-CEO, Linn Frost, popped up on BBC Business News this morning from London, sharing her expert insights discussing Ofcom's latest findings and thoughts around banning social for young people. For those that can catch it on iPlayer there is a link in the comments but if not, here are our key takeaways: ???Banning social media for under-16s is not the solution.?Instead, we must focus on making these platforms safer for all users while embracing the positive aspects they offer; connection, education, inspiration, and a platform for young voices. ?? It's crucial to?support Ofcom?by ensuring they have the resources needed to drive meaningful change. ?? Social platforms?have the funds and tools to do better! They must take responsibility and put safety at the heart of everything they do. ?? Collaboration with young people is vital. By empowering them to safely navigate digital spaces, we can shape a brighter, more secure social/digital future. ?? Brands have an incredible opportunity to lead with purpose and make a positive impact through their content and presence on social media. At Social Element, we are proud to work with?responsible brands?committed to following best practices. If you would like to find out more about our #MakeSocialBetter call to the industry, follow our dedicated instagram ?? https://lnkd.in/gkTzRqaV

Making social better cannot be done alone so it was great to see our founder and Exec-Chair, Tamara Littleton, highlighting the power of finding the right network with Elite Business

Swipe to read about two brands that are smashing social and the viral TikTok trend that is living rent free in our heads ?

?? New Podcast out now: Michele (Mitch) Oliver ??? Mitch Oliver joins Tamara and Wendy this week! We hear how Mitch started out as a graduate recruit at Mars and worked her way up to Global VP of Corporate Brand and Purpose. Mitch, who also holds positions at Stonewall and UN Women UK, also discusses her passion for inclusive marketing that is rooted in strategy and a genuine commitment to diversity and inclusion. ? Listen here ?? https://lnkd.in/eHXjVVNC Or wherever you get your podcasts. Search "Genuine Humans".

??? Introducing 'CommuniTEA' ? Today we are spilling the 'TEA' on our latest development from our fabulous Insights team. ?? First mentioned last week in the Hootsuite Trends report, CommuniTEA is a one-of-a-kind methodology that provides brands with the richest social data there is - what communities actually care about. ?? After spending 22 years living in the comments section, the 179+ strong team in our community department?have built up a wealth of data across multiple markets, sectors and platforms and this is what CommuniTEA is born from... data which is not available via any platform API. ?? Linn Frost, Co-CEO at Social Element said: “Like no other agency, we have a dedicated task force living in the comments section on behalf of our clients. We take what we are listening, commenting on and reading on social media 24/7 and have turned it into a truly unique data set that the industry is already seeing as a game changer, as per our inclusion in the Hootsuite Trends Report for 2025. We call these insights CommuniTEA because that is exactly what it is - spilling the Tea and giving the juicy info on what is being talked about.” Victoria Hoyle, Head of Insights at Social Element said: “Social media is the world's largest focus group, revealing real-time insights into community passions. With CommuniTEA, we're offering brands unprecedented access to rich data about what actually works in the comments section, empowering them to unlock growth by truly understanding what their audiences care about."

Spotlight on Tamara Littleton ?? In our latest episode, we had the privilege of speaking with the incredible Tamara Littleton, Founder and Executive Chair of Social Element. Her journey is a ??? testament to building a business with boldness, vision, and compassion. ??? ?? On starting out: “I came from a corporate background, so I had confidence in setting up the company—even when it was just me running all the divisions. I always thought big. ?? My first company? I wanted it to be global and make a difference.” ?? On creating culture: “I wanted a company where people felt safe ???, engaged ??, and truly wanted to work. It’s always been about people—culture-driven, not just bottom-line driven.” ?? On leading authentically: “I’ve never been afraid to do things my way. While some leaders are big personalities ??, I lead from backstage ??. Leadership isn’t about mimicking others; it’s about finding your own path.” Tamara’s story is a reminder that leadership comes in many forms—rooted in authenticity ?? and purpose ??. Tune in to the episode for more inspiration! ?? #WomenLiftingWomen #Leadership #Femaleleadership #Inspiration NumberEight Odeeo

What’s the Purpose of Purpose? In today’s dynamic world, purpose isn’t just a buzzword—it’s the heartbeat of any organisation. ? At our roundtable dinner last week, Pete Markey, CMO of Boots UK and ISBA President, posed a thought-provoking question: ? Do you really have a brand until you live your purpose? ? Here are five powerful takeaways from our discussion: ? ? Be authentic: Purpose must align with your business and industry. ? Empower your people: Great ideas can come from anywhere—nurture them. ? Think long-term: Purpose is a commitment, not a one-off campaign. ? Flip the narrative: Challenge brands on DE&I and sustainability, even when it’s not asked. ? Inspire your team: Purpose drives pride, attracts talent, and fuels retention. ? Click the link below to explore more insights from this powerful discussion: ? https://lnkd.in/eXwt4jM6 ? Huge thanks to all our guests for sharing your thoughtful contributions. ? Andrew Dimitriou (DEPT?), Tina Fegent (FCIPS), Holly Maguire (Design Bridge and Partners), Natalie Cummins (EssenceMediacom), Amanda Farmer (LeSHOP), Andrew Turner (Incubeta), Jennifer Berry (Digitas UK), Nadine Heggie (National Geographic at The Walt Disney Company), Pip Hulbert (VML), Collette Philip (Brand by Me), Justine Bower (Global), Supriya Dev-Purkaystha (She/Her) (Microsoft), Linn Frost (Social Element), Clare Turner (Pearl & Dean). Hosted by Branwell Johnson, Kieran Kent and Rose Bentley (Propeller Group) #Purpose #PR #Marketing #Media

We're off to see Better Social ???? From an unfortunate misprint to urging platforms to do more to keep their moderators safe, swipe to see what's been?#MakingSocialBetter?this week ??

Fondly titled a "Pocket Rocket" and "Holder of the Coffee and Cake Budget" by the podcast team at MAD//FEST, our co-CEO, Linn Frost sat down with MAD//Pod and Fresh Air to discuss making social better and uniting brands, platforms and agencies for the good of communities on social. ?? Listen here - https://lnkd.in/eKY6jJZE ?? And the sign up Linn mentions is here - https://lnkd.in/eXvqwDYq

Not to brag *cough cough* but yours truly makes quite the epic appearance in this. Page 14 and 15... if you're asking.