Ever wonder how The Sociable Society became the industry force it is today? Well, our co-founder Emily Fonda is spilling all the juicy details on the wild ride that took this little side hustle and turned it into a powerhouse. Straight from the source, get the inside scoop on how Emily Fonda and Jay Kent-Hume spotted a gap in the influencer space and built an agency centered on trust, transparency, and putting creators first. 10 years strong and only getting stronger - you know we love to see that kind of grit and vision!
Co-Founder, The Sociable Society. Leading influencer management and brand partnerships agency.
We're coming up on TSS's 10-year anniversary and I find myself looking back on just how we began... I never set out to start an agency, but honestly, it kind of just happened. Back in 2014, I was juggling my acting career with PR consulting. As the #influencermarketing space started taking off, it was a whole new world to me — At that time, most of us didn’t even know what an “#influencer” was! But it really felt like my two worlds were colliding. I understood the brand side from PR and the talent (or influencer/creator) side from my experience as an actor. For a brand, I knew the importance of marketing, building a brand and amplifying that brand to an audience. As an actor, I knew what good representation was and unfortunately, enough bad experiences for myself and my actor friends to know exactly what bad management looked like. At the time, the industry felt like the Wild West — brands had no idea what to expect from influencer marketing, and #creators didn’t always understand the business behind it. And that’s where I saw the opportunity: I wanted to be a role model for what good creator representation should look like… Transparent, collaborative, and most importantly — creator-first. What started as a side gig evolved into something bigger — a confluence of timing, luck, vision, and relentless hustle. We built The Sociable Society on the foundation of trust, both with creators and brands, and tested everything to find what worked. Now, nearly a decade later, we’ve grown alongside the industry, working with over 200 creators and executing 15,000+ successful campaigns. It wasn’t part of the plan — but I wouldn’t change a thing.