The Sideways Life

Our client LUNO? recently introduced the?first fully custom-fit sleep mattress for the Rivian R1S, a?major milestone for both Luno and the EV camping world. As EV's grow in popularity and more EV owners rethink their road trips, this mattress is made to help Rivian explorers go farther, tread lighter, and recharge (literally) under the stars!?Made with the same premium materials and construction as Luno's award-winning AIR+FOAM PRO mattresses, this?brand-new model?is tailored precisely to the R1S’s unique interior geometry, transforming the back into a plush sleeping area and bringing maximum comfort to Rivian adventures.

The Limited Edition Multicam Alpine? Skytour AscentShell? Collection by Mark Abma is now available on the Outdoor Research website and at their new flagship store in Seattle. Only 125 kits were made with this exclusive alpine camouflage pattern designed to move stealthily and quietly through snowy mountains. #BeLegendary https://lnkd.in/gJMnAiUw https://lnkd.in/gDQ2c2Q2 #Ski #skiing #technicalapparel #limitededitiondrop #outdoor #marketing

What does it look like to break down barriers to outdoor access, and how does this shape the future of outdoor sports like climbing? Join our friends at Trust for Public Land on Thursday, November 21st at Town Hall Seattle, along with climbers Cody Kaemmerlen, Kathy Karlo, and Nina Williams, for an evening of stories and discussion about the path towards a more inclusive climbing community. The event will be moderated by TPL's Northwest Director Mitsu Iwasaki and will be presented both in-person and through a virtual livestream. You won’t want to miss it! Register to join in person or online and hope to see you there: https://lnkd.in/eHmuxGDU #climbing #diversifyoutdoors #PacificNorthwest #Seattle #outdoorcommunity

It's going to be a nail-biter waiting for Election Day results. In the meantime, once you've voted, maybe kick back, unplug and gear up for mountain biking or another phone-free outdoor adventure. Many thanks to Deven McCoy and BIKE mag for covering the latest mountain biking gear from Outdoor Research. https://lnkd.in/gsth25sS #earnedmedia #mediarelations #PRagency #bike #outdoor #outdoors

Many thanks to Men's Journal for including PR Client Stellar Equipment in their new round-up of top-performing ski jackets. https://lnkd.in/g5sZ7vNB #wednesdaywins #PRagency #PRClient #ski

Earned media coverage is referred to as "earned" for a reason. This fantastic story and interview came to life thanks to the inquisitive reporting by Amelia Arvesen for Field Mag in part because K2's Julia White worked with her team to create the collaboration and capture the magic of Julia Schimautz's artwork with additional compelling visuals and storytelling. The Sideways Life PR Pro Sierra Domaille knew this could be a great story when she saw it, knew who to reach out to for the telling of the story, and knew that the design-minded audience of outdoor lovers at Field Mag would appreciate and value the story. Every part of the puzzle came together on this one. Everybody wins, from the artist to the brand to the end reader. https://lnkd.in/ge3Bypr6

Back in 2020 when we started, our agency primarily offered public relations services, and our Instagram account reflected that. We quickly shifted to incorporate earned influencer outreach, social media strategy and content creation. To reflect the reality of our agency today, we've decided to refresh and start a new Instagram account. Daunting, but we're up for it. If you're a creator looking to connect with our brands, a lover of the outdoors looking for inspiration, or a journalist seeking a more fun way to keep up with relevant new products and fun events, please give us a follow. #socialmediaagency #pragency #outdooragency #actionsportsagency #instagram #inspiration #creators #influencers https://lnkd.in/eZ5YMJ85

Our #PRClient Documentary Filmmaker David Mesfin is heading to Atlanta this week to join the Get Outside HBCU Campus Tour with Outside to show a special screening of Wade in the Water: A Journey into Black Surfing and Aquatic Culture and to join HBCUs Outside Founder Ronald V. E. Griswell, Peace and Wild Founder Taylor Crenshaw and The Unpopular Black Founder Courtney Lanctot on a panel discussion. If you're in Atlanta, check this event out! #Atlanta #HBCU #GetOutside #BlackSurfing #GoSurf #Surfing

#WednesdayWins Many thanks to Matt Berical for this meticulously researched dive into the best camping mattresses for GQ Magazine. PR Client LUNO? is the leader in car camping, and their newest mattress, the AIR + FOAM Pro Camping Mattress gets the nod for the best car camping mattress of the bunch. "Sprawling out?in your vehicle can be tricky when you have a trunk full of stuff, but Luno makes this less of an issue—and ups the overall comfort—with the included head support bridge. This wide, apron-like piece attaches to the front headrest and fastens to the bottom of the mattress, raising and bracing your head as you sleep, preventing you from sagging into the chasm between seats, and providing clearance for extra storage space.The bridge has pockets for stowing items you’ll want to keep within arm’s reach and doubles as the handled case for carrying the rolled, cinched, deflated mattress. It’s a super clever camp bed, and both literally and figuratively elevates the in-car sleeping experience." We love that it's versatile enough to put to use in a tent or a car, or anywhere outdoors that you might like to sleep. #earnedmedia #publicrelations #PRAgency #outdoorindustry https://lnkd.in/g3tF_ypr

#NewClientAlert Our origin story as an agency comes from time spent in the mountains. We live for winter, and the snow that falls, and the travel for turns, and the new friends made in pursuit of it. We are thrilled to announce that all the way from ?re, Sweden, Stellar Equipment, will be joining The Sideways Life as our newest PR client. Industry veteran Sierra Domaille is leading the charge on media relations, product seeding, and communications, and we're thrilled to partner with Jesse Ambrogi-Yanson on an ambassador strategy to solidify the foundation for the community here in the US. https://lnkd.in/gj6YbxTK