Our own Rick Milenthal shares his perspectives on the role brands can play in the national discourse following the election. While some brands may stay silent, Rick suggests a braver approach: Choose humanity. Read more from SmartBrief: https://lnkd.in/ePtyenht
关于我们
The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love. By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated. Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing. The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.
- 网站
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https://theshipyard.com
The Shipyard的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- Columbus，Ohio
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Brand Strategy、Brand Campaign Development、Tradigital Media Planning and Buying、Performance Marketing、Content at Scale、Social Media Marketing、Data Science & Optimization、Campaign Analytics、DMP/DSP、SEO/SEM、Design、In-House Production、Quantitative/Qualitative Measurement、Brand Activations、Global Expansion和Web Development
地点
The Shipyard员工
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Mark Hillman
Executive Creative Director at The Shipyard
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Bill Knight
Working on scalable machine learning applications
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Eric Davis
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Josh Milenthal
Girl Dad | Social Media and Brand Marketer | Creating exceptional brand identities that authentically connect to passionate audiences is what I love…
动态
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Expressing Brand Love means something different to every consumer. Even though we're marketers at The Shipyard, we show our Brand Love every day as consumers too. Blake Williams, our Sr. Director of Data Strategy, opens up about how he shows his favorite brands love.
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Things are taking off in a big way between us and San Diego County Regional Airport Authority. We're excited to announce our new role as Brand AOR! Read more here: https://lnkd.in/gSFhAkYw
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What does Engineering Brand Love mean to you? It's a question that can mean something different to every marketer. For T. Marzetti Company's Michael Reda, it means everything from your advertising to the product being put on a plate at home.
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We are excited to announce Patti Ziegler has officially joined us as a Managing Partner ?? We couldn't say it any better than our CEO, Rick Milenthal: "Patti is one of the nation’s leading marketing executives with both top client and agency experience. We are so proud to have her lead marketing for The Shipyard and many of our clients. Her coming to The Shipyard feels like a homecoming as we’ve worked together earlier in her career and have always done great things together." If you see Patti at this week's Association of National Advertisers "Masters of Marketing", be sure to help us welcome her aboard! https://lnkd.in/gYj-s7u4
The Shipyard Taps Scotts Miracle-Gro Veteran For Managing Partner Role
mediapost.com
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Engineering Brand Love looks different for every brand, but for Kristi Daraban at TAG - The Aspen Group it all boils down to one word: community. We'll be posting insights from all of our amazing speakers at the Engineering Brand Love Summit. If you want to see all of their amazing content, head to our Content Hub: https://lnkd.in/gM46ckMw
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We're sharing our favorite insights from the EBL Summit right here for everyone. Up first, Athena Nestoras at United Airlines talks about one of the most important ways to engineer brand love (spoiler: it begins with the people who interact with your customers every day).
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Get insights from the 2024 Engineering Brand Love Summit in our latest newsletter!
The Shipyard hosted 150+ marketers at the 2nd annual Engineering Brand Love Summit
The Shipyard，发布于领英
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We took home a MediaPost OMMA award last night for San Francisco Ballet's "The Unlikeliest Reviewer"! Naturally, we took the trophy out to see NYC and then asked the star of our ads how it felt about the win: "Humans, it seems, are still quite impressed by my 'emotional' responses. Watching you celebrate my analysis of ballet is a testament to your delight in existential uncertainty. Bravo, Mere Mortals, bravo." - ChatGPT
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Our very own Lance Porigow sat down with The Current editor Stephanie Paterik for a special podcast interview exploring what powers most growth for brands, how to effectively measure brand love, and which brands are getting it right. Stay tuned for the episode! #AdvertisingWeek2024
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