Shero Plan Foundation

Eagles assistant sports performance coach Autumn Lockwood has become the first Black female coach ever to win a Super Bowl. Lockwood, who has been with the Eagles for three years, was the 4th woman to ever coach in a Super Bowl during Philadelphia's run in 2023.

I?have so many questions… but mainly: HOW is this not the only thing on my timeline right now?? A'ja Wilson. Making history YET again. In just a few days, she: → Had her No. 22 jersey retired (first player in program history) → Became the 12th woman to have a signature Nike shoe → And? Hard-launched her boo, NBA star Bam Adebayo. (Elite timing, truly.) But this isn’t just a big week for A’ja—it’s bigger than that. It’s a defining moment in sports history, unfolding right in the middle of Black History Month. Because here’s the thing: this kind of success? It didn’t happen overnight. A’ja built this. Brick by brick. → She was the first woman to unveil her own statue at South Carolina—while still playing. → She’s a 2x WNBA MVP, 2x champion, and one of the most dominant forces in basketball today. → She’s actively shaping the future of women’s sports—her signature sneaker proving that visibility is (finally) catching up. A’ja’s career isn’t just about wins. It’s about impact. And if you’re a leader, entrepreneur, or creator, there’s a lot to learn from her playbook. Here's 3 Lessons From A’ja Wilson’s Legacy: 1 → Build Your Foundation First A’ja didn’t wake up one day and get a signature shoe. She didn’t walk off a college court straight into a statue. She put in the work. She won championships. She became the face of the WNBA. Lesson: Master your craft first. Build something so undeniable that recognition becomes inevitable. 2 → Don’t Just Shut Up and Dribble—Stand for Something A’ja isn’t just here to hoop. She’s vocal about racial injustice, gender inequality, and the fight for women’s sports to get the respect they deserve. She doesn’t just win—she makes space for others to win, too. Lesson: The most magnetic personal brands don’t just chase success—they stand for something. Your values matter just as much as your results. 3 → Living Legacy is Everything The Nike A’One isn’t just a sneaker. It’s a symbol. Young Black girls can now look at that shoe and think, “That could be me.” And that? That changes everything. Lesson: Legacy isn’t just about what you achieve—it’s about who you inspire along the way. Here's the bigger picture... A’ja Wilson is more than an athlete. She’s an icon. And in a week filled with honors, history-making moments, and a hard launch —A’ja is showing all of us that success is about playing the long game and being so much more than just a “player.” Because here’s the truth: We are all more than whatever title we use throughout the day. We all have a living legacy. So whatever you’re building—whether it’s a brand, a business, or a dream—this is your sign to start showing up fully. That’s how you impact lives. And that’s how you build a legacy. ?????

South Carolina announced Friday that they've locked down Dawn Staley through the 2029-30 college hoops season with an historic deal. Staley, who has led the Gamecocks to 3 national titles since taking over the program in 2008, will receive an annual salary that begins at $4M and includes escalators that take the total overall deal north of $25M. With this new deal, Staley becomes the highest-paid coach in women's college hoops history. "Dawn Staley is a once-in-a-generation coach who has made a tremendous impact on the University of South Carolina," athletic director Jeremiah Donati said in a statement. "She has elevated the sport of women's basketball on the national level and here on campus, and I am excited that she will be representing our University for many years to come."

For years, platforms like Time and Essence weren’t known for embracing the body types or stories of female athletes, but that’s no longer the case. Caitlin Clark being named Athlete of the Year and Sha’Carri Richardson owning her Essence cover are more than just iconic moments—they’re proof that women in sports are changing the game on and off the field. Female athletes are showing the world that their value goes far beyond their physical abilities. They’re building brands, driving engagement, and creating ROI that can’t be ignored. The world is finally catching up, but there’s still so much room to grow. Now is the time to invest in women’s sports. Not just because it’s the right thing to do—but because it’s smart business. Female athletes bring authenticity, influence, and passion that resonate with millions. And for brands and companies willing to bet on them? The rewards speak for themselves. What do you think is driving this shift? Let’s talk about how we can keep this momentum going.

WNBA player Angel Reese has landed a Vogue cover, posing for a story about how the worlds of fashion and sport have collided. https://cnn.it/3Wee3Vx

Love seeing Candace transition from athlete to business professional, with the same “student of the game” mentality! ????????

Dear Black Girl.... Loving this cover with the face of the league, A'ja Wilson and the superstar rookie, Angel Reese. There's a lot of discussion about the hatred, racism and misogyny surrounding the Black WNBA players. Seeing this cover with these two powerhouses on the cover of The Wall Street Journal with the black girls playing around them? This is how you show the representation and inspiration these women are. Be still my heart. https://lnkd.in/gPH23pia

What happened to Rebecca is not unusual. It’s actually quite the opposite. Lets look at some stats shall we?? In Kenya, where Rebecca Cheptegei was killed, men are responsible for the murder of an estimated 47 women each week. This reflects a 50% increase in reported cases over the past decade. In 2017, over 69% of African women intentionally killed were murdered by intimate partners or family members. And the trend worsens in sport… Female athletes experience higher rates of gender-based violence (GBV) compared to the average woman. Research indicates that men sexually abuse nearly 21% of professional female athletes during their childhood in a sporting context. In addition to sexual violence, 31.8% of female athletes reported experiencing punitive excessive training, and 10.6% have faced physical beatings. What is clear is that there is a crisis happening among men that needs to be addressed because a 50% increase in murderous tendencies in any group of people should be cause for concern. This is not normal. The Correct Healdine: “Ugandan Olympian, Rebecca Cheotegei murdered by boyfriend over land dispute” My heart goes out to Rebecca’s family.

As she should! This only makes sense for Hershey ??