The Rootist

What does fermentation do for your hair? Alison Cutlan, biologist and biotech innovator, shares how our proprietary fermentation process transforms ingredients, making them “more potent, more absorbable, and more effective in supporting scalp health and hair vitality.” ? ? Thank you?NewBeauty?for spotlighting our Rootbiomic Ferment ?? #Haircare #Innovation

Discover why our award-winning Clarify Dry Shampoo Powder is the ultimate go-to for everyone. ?? ? The Cut? - “This talc-free dry shampoo is infused with magnesium carbonate, which soaks up excess oil and sweat both instantly and over time.” -?Hanna Flanagan Marie Claire - “Its magic lies in its proprietary ferment-infused powder, which works to balance your scalp and build stronger hair.” – Brooke Knappenberger NewBeauty - “This talc-free dry shampoo instantly refreshes hair with its oil and sweat-absorbing magnesium carbonate formula.” - Danielle Fontana Dooley Shop The Rootist now at SEPHORA?

Celebrating one year since taking root at SEPHORA ??? ? To our incredible community: This past year has been an incredible journey of growth and evolution for hair care wellness. We are inspired by your continued support and love for us as we transform hair from root to tip with the power of fermentation. Thank you for being a part of our journey! And here’s to many more years of rooting for each other! Shop your favorites here: https://lnkd.in/ddsr2xTq

We are honored to be included on this year’s BeautyMatter #FUTURE50 list, alongside so many other inspiring brands shaping the future of beauty + wellness. Thank you?BeautyMatter?+ our community for rooting for us! ?? ?

Finishing 2024 strong with a shoutout from NewBeauty: “10 Products NewBeauty Readers Couldn’t Stop Buying in December.” Our back-in-stock Densifying Serum for Thinning Hair was spotlighted as a must-have hair-thickening solution, with editors naming us a: “solid investment in healthy hair.” Thank you for making 2024 unforgettable—we are excited to see our growth take root together in 2025! #NewBeauty #TheRootist

We’re proud to be a Special Mention in TIME’s Best Inventions of 2024 for our? Rootbiomic Ferment?! Brewed for benefits, our patent-pending Rootbiomic Ferment? is our multivitamin superfood crafted through a proprietary fermentation process and designed to help the healthiest hair take root. Fermentation has been used in almost every culture worldwide for centuries—think kombucha, kefir, or kimchi. We are proud to unlock the future of hair care through this ancient health ritual and decades of scientific research. Fermentation allows us to create hair care that improves scalp health and supports the hair life cycle while significantly reducing water, weight, packaging, and waste—setting a new standard in sustainable hair care. Thank you to TIME for this incredible honor! #TheRootist

We’re so excited our community is loving BioBrew ?as much as we do. ??? ? Featured in ELLE Magazine, NewBeauty, and #Fashionista —take a look at what everyone is saying. It might be time to add it to your routine! ? ? Available at SEPHORA! #TheRootist

The love for our Densifying Serum keeps on growing!?? Featured in Marie Claire, People en Espa?ol, and NewBeauty, it's quickly becoming a must-have in wellness routines. Thank you to these incredible publications for recognizing the power of our bio-fermented formula in promoting healthy, fuller hair. ?Don’t miss out on experiencing the magic for yourself—enjoy 30% off at SEPHORA until 12/2. #Haircare #Sephora #NewBeauty #MarieClaire #Peopleespanol #BlackFriday

Our BioBrew Fermented Strengthening Serum has been crowned one of ELLE Magazine's 2024 Future of Beauty winners in the Hair category.??? Our lightweight leave-in, powered by patent-pending Rootbiomic? Ferment, is your fermented fix for damaged hair. It delivers clinically proven repair, frizz control + shine. Spray on damp hair to protect against heat up to 450o. We’re honored to be part of ELLE’s vision for the future of beauty, and we’re proud to bring science, sustainability, and style into your routine. Check out all the award winners! https://lnkd.in/e-iwuqNN

Go ahead and skip wash day with our ferment-powered Dry Shampoo,InStyle approves. One tester declared The Rootist Dry Shampoo Powder is ‘without a doubt the best dry shampoo I've ever used’. We also seem to think so! Explore our award-winning Dry Shampoo, now available at goop and SEPHORA Read the article: https://lnkd.in/eNt_KGXW #TheRootist #CleanBeauty