The Revenue-Driven CMO

??? ?”?If you want something really to get done, you gotta limit the number of 'Ands'.?” -Tamir Sigal ??? How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I sat down with Tamir Sigal, Chief Marketing Officer at Trintech, to explore the key strategies for successful B2B marketing. With Tamir’s wealth of experience in increasing market valuations and building high-performing teams, we dive into how marketing leaders can position their organizations for long-term growth. ?? Key Insights Include: - The importance of aligning marketing strategies with investor KPIs - How to hire and manage high-performing marketing teams - Why customer marketing should be a top priority for B2B success - The role of AI in modern marketing and balancing tech with human touch If you're a B2B marketer or marketing leader looking to drive growth, boost customer satisfaction, and elevate your marketing strategy, this episode is packed with actionable insights. ?? Tune in to hear the full conversation and learn how you can align your marketing strategy with business goals for success. Let me know your thoughts in the comments—how are you aligning your marketing strategies with investor expectations? ??

Our Chief Marketing Officer (CMO) Ian Lowe was recently featured on The Revenue-Driven CMO! ??? He sat down with Chris M. to explore how prioritizing #DigitalAccessibility isn’t just about #inclusivity——it’s a powerful driver of business growth.?Catch a clip from the show below. ?? →? Plus, tune in to the full episode here: https://hubs.la/Q039HgpT0?

??? ?”Accommodations for people with disabilities tend to make things better for everyone.” -Ian Lowe ??? How can you scale your content output while minimizing quality loss and prioritizing digital accessibility? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, Chief Marketing Officer at Level Access, to discuss how to scale your content creation by over 10X without losing quality, while also prioritizing digital accessibility, can empower businesses and make a positive impact. ?? Key Insights Include: - How to create scalable content and marketing engines that balance quality with quantity - The importance of integrating digital accessibility into your marketing strategy - The growing role of AI in content creation and marketing - The legal implications of accessibility and why it should be a business priority - How influencer marketing is shaping future marketing strategies If you're a CMO, marketer, or business leader focused on creating inclusive, accessible experiences, this episode provides actionable insights to drive business growth through thoughtful, integrated marketing strategies. ?? Tune in to hear the full conversation and learn how to make digital accessibility a key part of your business strategy. Let me know your thoughts in the comments—how are you integrating accessibility into your marketing efforts? ?? #DigitalAccessibility #MarketingStrategy #RevenueDrivenCMO #CMO #BusinessGrowth #ContentMarketing #InclusiveMarketing #InfluencerMarketing #LevelAccess

Cantaloupe's CMO Elyssa Steiner joined The Revenue-Driven CMO Podcast to discuss her strategy for driving business growth through marketing. It's a great listen (but don't just take our word for it ??)! https://okt.to/G9xgC3

???Such a fun podcast with Chris M. On The Revenue-Driven CMO mini “Marketing Talk” on 5 key steps I think any marketing team can take to position themselves for aligning the organization and driving growth for the business. Check out the podcast??

Thank you, Elyssa Steiner, for joining us on The Revenue-Driven CMO! ?? We were thrilled to have Elyssa Steiner, the Chief Marketing Officer at Cantaloupe Inc, on the latest episode of Revenue-Driven CMO. Her insights into creating a 5-step marketing strategy for driving B2B growth, improving sales alignment, and leveraging market insights were incredibly valuable. From understanding your audience and researching your total addressable market (TAM) to prioritizing high-value products and executing comprehensive playbooks, Elyssa shared strategies that can transform any marketing approach. A big thank you to Elyssa for taking the time to join the conversation and share her expertise. We’re excited to see how these impactful marketing strategies continue to shape the future of B2B marketing! Catch the full episode and don’t miss out on these actionable takeaways! ?? Links to the full episode down below!

????”?I firmly believe that marketing drives the growth of the business by taking the lead and really aligning every department to a shared goal.” - Elyssa Steiner ??? How can a 5-step marketing strategy help drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the Chief Marketing Officer at Cantaloupe Inc, a leader in self-service commerce technology. Together, we discuss Elyssa’s proven strategy for driving business growth through marketing, from understanding your audience to leveraging the total addressable market (TAM) for smarter decisions. ?? Key Insights Include: - How aligning sales and marketing teams can drive better results - The importance of understanding your audience and researching your total addressable market (TAM) - How prioritizing high-value products can accelerate growth - The role of playbooks and continuous feedback in refining marketing strategies - Tactics for using market insights to make smarter, more strategic decisions If you’re a B2B marketer or a leader in SaaS or tech, this episode is filled with actionable insights to help you refine your marketing strategy and drive long-term business success. ?? Tune in to hear the full conversation and learn how to create a marketing strategy that accelerates growth and builds stronger sales and marketing alignment. Let me know your thoughts in the comments—how are you driving growth through marketing in your business? ?? #B2BMarketing #MarketingStrategy #RevenueDrivenCMO #CMO #Growth #SalesAlignment #SaaSMarketing #TechMarketing #BusinessSuccess

Unlock the Power of YouTube for B2B Marketing! In the latest The Revenue-Driven CMO episode, Chris dives into how YouTube can drive meaningful results for B2B brands. From creating effective campaigns to optimizing post-click experiences, this episode is packed with actionable insights. ?? Don’t miss out on tips to elevate your YouTube marketing strategy! ?? Listen now in the comments below! #B2BMarketing #YouTubeMarketing #DigitalMarketing

I’m excited to share the latest episode of The Revenue-Driven CMO, where I dive into the powerful potential of YouTube as a marketing tool for B2B brands. In this episode, I explore how YouTube’s massive reach, advanced targeting capabilities, and cost-effective advertising solutions can help B2B brands connect with their audience in meaningful ways and drive results. ?? Key Insights Include: - How to create effective YouTube campaigns that engage your target audience - Leveraging advanced tracking and analytics to optimize campaign performance - The importance of post-click experience optimization to maximize conversions - Practical steps for crafting compelling offers and setting up successful campaigns - Why early adoption of YouTube can give your brand a competitive edge If you're a B2B marketer looking to elevate your YouTube marketing strategy, this episode is filled with actionable tips and strategies to help you succeed. ?? Tune in to hear the full conversation and learn how to unlock YouTube’s potential for your brand in the comments below! Let me know your thoughts in the comments—how are you currently using YouTube in your marketing strategy? ?? #YouTubeMarketing #B2BMarketing #DigitalMarketing #MarketingStrategy #RevenueDrivenCMO #AdTech #CampaignOptimization

”?There is no wrong time for community.” Yup. I said that and provided a number of other insights to marketing, success metrics, and community. We also spoke about getting funding for your marketing initiatives, aligning with the CEO, and other topics marketing leaders ask about often. Tune into my latest conversation with Chris M. on the The Revenue-Driven CMO. You can find it on Spotify, Deezer, Apple Podcasts, and YouTube.