LAUNCH DAY!??? Our very first episode of 'The Retail Spotlight' podcast is now available for streaming!??? Tune-in now. Link in the comments below. ??
?? It’s Live! ?? The first episode of 'The Retail Spotlight' is now streaming! ??? "You could have the best loyalty program in the world...but if that one interaction with the customer is poor, there is no such thing as a retention program." This statement from Jonathan Haywood encapsulates the essence of true loyalty. ???No points system or rewards program can make up for a negative customer experience. In this insightful conversation, he emphasises that genuine loyalty stems from fostering deeper emotional connections beyond transactions. For Holland & Barrett, that means positioning the brand as a "trusted partner" for customers health and wellness journey. ?? So, how do they make that happen? Jonathan shares the keys: ???Building a unified customer view for personalised cross-channel experiences. ???Equipping store staff with technology that brings relevant content and offers to the forefront. ???Creating low-friction ways for customers to specify their interests and needs. But above all, he stresses the importance of consistently delivering positive, memorable experiences backed by customer insights. For any brand looking to transform their loyalty efforts into a powerful driver of customer obsession, this episode is an absolute masterclass. ?? So what are you waiting for? ???Tune into the full episode now on your preferred platform at the link in the comments! ?? #TheRetailSpotlight #refive #RetailTech #RetailInnovation #CustomerExperience #PodcastLaunch