The Recap Group Inc.

Younger audiences like Gen Z and millennials have increasingly volatile entertainment viewing habits. With little to no loyalty shown toward a platform or service, holding their attention has proved far more difficult than previous generations... Fortunately for media owners, their desire for a sense of community is equally as strong as any generation before them; the only thing that has changed is where this interaction takes place. If you want younger viewers you have to not only access, but assimilate with their communities. Read the full article: https://lnkd.in/ghDndetU

Streaming services are looking to increase their revenue-per-viewer as the market moves toward ad-supported viewing; Shoppable TV is shaping up to be a key strategy with LG and Roku already betting on it. Read the full story: https://lnkd.in/gzf6-SsW

More than a home video platform – YouTube is a Swiss Army knife for media owners.?YouTube is a rare breed of media platform that can deliver massive marketing exposure while simultaneously generating revenue. Here's how some of the biggest names in TV are using YouTube: https://lnkd.in/gdVb4JD7

Marketing and driving revenue have long been two separate processes carried out in different places – YouTube is the two-birds-one-stone platform that changes this for IP owners. Marketing old IP is rarely profitable. That is, unless the marketing itself drives revenue. Read the full article here: https://lnkd.in/e85pan32

For a show’s social media strategy to drive a Return on Investment, the right content needs to be put on the right platforms, and almost no content is ‘right’ for all platforms. YouTube and TikTok can be catalysts for the growth and retention of a show's young fanbase, but there are some key differences in the content types expect on each platform. In Short - YouTube is for nostalgia and connection, while TikTok is for authenticity and discovery. Read the full article: How Gen Z & Millennials use YouTube vs. TikTok – how to grow and retain a show’s young fanbase https://lnkd.in/gYA4cTjN

The last twelve months have shown a shift in consumer preferences toward cheaper, ad-supported options within SVOD, AVOD and FAST. What does this mean for IP owners going forward? The massive increase in ad-slots, since Prime Video made all their users ad-supported (unless they pay an additional $2.99) in January this year, has led to a market wide decrease in ad-revenue per viewer. But how will an increase in consumer preference for ad-supported options and a decrease in ad-revenue per viewer affect media owners going forward? Read the full article here: https://lnkd.in/gVFUre2P

The importance of sparking "organic" moments on social media - and how some media companies are doing it... Read the full article here: https://lnkd.in/gpzK2AWt

The rise of short-form content (TikTok, Reels, YT, etc.) does not mean the death of long-form. Gen Z is using short-form content to fuel long-form consumption - In other words, it is the sample before the sundae... Read the full article below: https://lnkd.in/gNy5QxZe

We have found ourselves in what may feel like the wild west when it comes to channel types and content curation on FAST services, but have we been here before? Single-IP channels have been a key player in the growth of FAST services, however, we should be prepared for an increased focus to be put on Curated Channels in the near future. Read the full article here: https://lnkd.in/gtpKaa-T