The Quirky Pineapple Studio

[NEW BLOG POST!] 3 Content Marketing Systems You Need for Sustainable Strategy ?? A sustainable content marketing strategy does NOT mean… ? Chasing trends ? Keeping up with viral posts ? Creating on the fly ? Chasing clout and ‘vanity metrics’ Instead, a sustainable content marketing strategy makes your teams and your brand… ? Bring more innovative ideas to marketing campaigns ? Builds a deeper connection to your community ? Way less burnt out How do you implement a sustainable marketing strategy? Read the blog post here: https://lnkd.in/dGiCdJCZ #ContentMarketing #MarketingStrategy #MarketingStrategist #SocialMediaMarketing #MarketingAgency #SustainableMarketing

Have you considered how current work culture and marketing are recreating colonial systems? In Cassandra Le’s TEDx Talk in Los Angeles, she explores how our current work and marketing dynamic are… ?? Recreating cultural imperialism ?? Increasing economic gaps between countries and cultures ?? NOT actually making the world a better place Instead, she shares how applying a culturally competent and liberatory lens to our marketing strategy can help brands and organizations use their marketing for GOOD. ? Watch the TEDx Talk here: https://lnkd.in/d4MK9Wup #MarketingStrategy #FutureOfWork #MarketingConsultant

All we wanna do is live, laugh, <3 ? *Just a reminder that you can be a great brand and not adhere to all the ‘professionalism’ old-school rules… Like… spelling mistakes? It’ll increase yur engagement. (see what we did there?) A personable brand is what you need to connect with your audience. NOT a stuffy corporate, faceless one… yikes. ?? #MarketingStrategy #MarketingHumor #MarketingConsultant

Let’s do a lil’ brand test! ?? We’re gonna do this rapid-fire style… Are you ready? All you have to do is comment below your rapid-fire answers… 3… 2… 1… ?????? ?? If your brand were a smell, what would it be? ?? If your brand were a taste, what would it taste like? ?? If your brand were a sound (or a song), which song/sound perfectly describes it? ?? What is a physical representation of your brand? ?? If your brand were a drink, what drink would it be? Drop your answers in the comments! We’re curious to know! #BrandStrategy #BrandMessage #BrandMessaging #BrandStrategist

Not attracting the right type of people to your brand or offers? It’s not a… ? Sales ? Marketing ? Platform ? Follower count Problem… You have messaging misalignment. If this sounds like you… What if we could create true aligned messaging - one that… ? Gets your ideal clients knocking on your digital door ? Brings in a community of brand advocates and ambassadors ? Attracts the right collaborators, partners, and stakeholders Work with us to develop a strategy brand message for your business and/or thought leadership. Schedule a Clarity Call to learn how we can work together: https://lnkd.in/duvYbHKm #MarketingStrategy #BrandStrategy #BrandMessage #BrandMessaging #BrandStrategist

[NEW BLOG POST!] 4 Ways a Multicultural Content Marketing Agency is Better than AI with Content ?? There’s a lot to be said about working with AI - and we’re not here to *completely* bash the tool because it does have its perks! If you’re using AI for your marketing content and strategy… we’ve got thoughts… Mainly, how bringing in a Multicultural Marketing Agency (that understands AI) can be way more beneficial to your overall brand legacy than solely relying on ChatGPT. Read more on the blog: https://lnkd.in/dn2fBDEv #ContentMarketing #MarketingAgency #MarketingStrategy #MarketingStrategist #MarketingConsultant

OK but are you mad at us? ?? #MarketingHumor #MarketingFeedback #MarketingStrategy

[NEW BLOG POST!] 4 Ways to Refresh Your Brand Message for 2024 (and especially now that we’re at the mid-way point of the year!) ?? Reviewing your brand message during this time of the year is great and can help keep your goals aligned moving forward. During the first 6 months of the year, we’re sure you learned a lot about: ? Who your ideal client is ? Which messages and pieces of content performed the best (and garnered the most engagement) ? Where the majority of your leads came from And lots more… With that information, it’s time to review and refresh your brand message to incorporate this information - so you know your brand messaging is clear and speaking to the right people. Grab our 4-step process to refresh your brand message by reading the blog post:? https://lnkd.in/dcXXhJ8W #BrandMessage #BrandStrategy #BrandMessageStrategy #MarketingStrategy

In an ideal world, website copy would be a one-and-done thing. Unfortunately, that’s not the case – or, at least, it shouldn’t be. So, how do you know when it’s time to freshen up your website copy? Here are four key giveaways that can inspire you to take action: ??Your website is outdated: Is your website still talking about events or promotions from months ago? Are there any new services you’re offering, or old services you decided to take off your roster? If the answer is yes, it might be time for an update. Otherwise, you might confuse or disappoint visitors when they ask about something that doesn’t exist anymore. ??Your engagement has dropped: Have you noticed that visitors spend less and less time on your website? This could be a sign that your website copy isn't engaging enough or failing to resonate with your audience. When engagement drops, it's a clear indicator that it's time to reassess and revamp your copy to capture and retain visitors' attention. ??Your message is confusing: If your messaging is unclear or convoluted, it could lead to missed opportunities and frustrated visitors. That said, simplifying your message and ensuring it aligns with your audience's needs and expectations is what makes for effective communication and engagement. ??Your audience isn’t converting: Despite having a decent flow of traffic to your website, you may notice that very few visitors are doing what you hope – think making a purchase, signing up for a newsletter, or even getting in touch for more information. This could be a sign that your website copy isn't effective in guiding visitors toward action. Want to make your website work for you when you send potential clients to look at it? Book a Website Copy & Brand Message Audit with us to get an audit and direct feedback on what can be improved. ?? Book an audit here: https://lnkd.in/dm7JgqZf #BrandMessage #BrandStrategy #BrandMessageStrategy #MarketingStrategy #WebsiteStrategy #WebsiteCopywriting

[NEW BLOG POST!] Short-form vs. Long-form Content - Which One Do You Need? ?? Should your marketing include: Social media content? Short-form videos? Blog posts? Newsletters? A YouTube Channel? We’ve got some opinions on which type of content can best benefit your business and your goals in our latest blog post. Read the blog post here: https://lnkd.in/dPsS5XPe #ContentMarketingStrategy #ContentMarketing #ContentMarketingPlan #SocialMediaMarketing #SocialMediaStrategy