The Public Works

Curious as to what we have been up to? Follow the TPW LinkedIn Page as we are set to release a string of awesome case study pieces on our projects.

Collaborating with talented individuals who bring unique perspectives to the table is one of the most rewarding aspects of production. Every person who contributed their energy to this project was a true joy to work with, and their efforts played a crucial role in shaping the final product we are so proud of. What started as a project with high creative ambitions quickly transformed into a monumental logistical and political challenge. Quanta Energy is an S&P 500 company with 40,000 employees and numerous subsidiaries, so aligning all the key stakeholders with an experimental film plan—something none of them had ever done—was no easy feat. Once we had the right people on board and aligned with our vision, the shoots flowed smoothly. A huge thank you to everyone in the Quanta Services, Inc. family who helped make this possible, and a massive shoutout to all the hardworking individuals behind the scenes who keep our modern world running. We’re incredibly proud to share that this piece recently graced the big screens of Times Square—an achievement we couldn’t be more thrilled about. https://lnkd.in/giWNMKYB

Building these blasts is always a potent reminder of how lucky we are to get to make the work that we do. We are excited to share some of what we've been up to for the last few months. Enjoy!

We always love a reason to pop bottles! Moet Hennessy's Melanie Gramlich highlights the Veuve Clicquot Mobile Bar that became "one of the best marketing tools we have ever had for this brand in the country." From concept to implementation to content that ensures the experience to lives on, we continuously use this project as a north star for how to deliver our partners creativity, functionality and measurable results. Fun Fact: Global experiential marketing spending is expected to grow 10.5% to $128.35 billion, surpassing pre-pandemic levels. We are thrilled to continue to create authentic experiences that enable brands to connect with consumers. Let's party! https://lnkd.in/ggswEdsG

https://lnkd.in/gfQ_Bpup Breckenridge Distillery - Aprés Anywhere We’ve been working with Breckenridge Distillery for the better part of a decade. Our most recent national campaign, Aprés Anywhere, debuted during NFL games and won a World Whiskies Award for Campaign Innovator of the Year. We worked with the Distillery and Rygr Agency to create a campaign that celebrated a diverse range of people and their crafts. We landed on the tagline “We Perfected Our Craft to Celebrate Yours” and chose a BBQ Pit Master in Texas, an artist in LA, a young band in NYC, and a group of skiers and mountain bikers in Colorado. Marketing Director and good friend, Jessie Unruh, said a few nice things about how the process went. For the marketing nerds out there. Here are a few stats: Served 4,000,000 Impressions ? TV Squared: Having responses (folks saying they remembered seeing the ad) 6 days after seeing was seen as very impressive. ? Lucid Study: ·?????????Overall Brand Lift of 3.9% (benchmark is 2.15%) ·?????????2.5% Purchase intent lift? ? Brand Awareness Highlights ·?????????17.5% lift in Colorado ·?????????11.7% lift among Whiskey Drinkers ·?????????11.3% lift amongst ages 25-34 ·?????????5.6% lift amongst Outdoor Enthusiasts

Proud of this one!

https://lnkd.in/gfQ_Bpup Breckenridge Distillery - Aprés Anywhere We’ve been working with Breckenridge Distillery for the better part of a decade. Our most recent national campaign, Aprés Anywhere, debuted during NFL games and won a World Whiskies Award for Campaign Innovator of the Year. We worked with the Distillery and Rygr Agency to create a campaign that celebrated a diverse range of people and their crafts. We landed on the tagline “We Perfected Our Craft to Celebrate Yours” and chose a BBQ Pit Master in Texas, an artist in LA, a young band in NYC, and a group of skiers and mountain bikers in Colorado. Marketing Director and good friend, Jessie Unruh, said a few nice things about how the process went. For the marketing nerds out there. Here are a few stats: Served 4,000,000 Impressions ? TV Squared: Having responses (folks saying they remembered seeing the ad) 6 days after seeing was seen as very impressive. ? Lucid Study: ·?????????Overall Brand Lift of 3.9% (benchmark is 2.15%) ·?????????2.5% Purchase intent lift? ? Brand Awareness Highlights ·?????????17.5% lift in Colorado ·?????????11.7% lift among Whiskey Drinkers ·?????????11.3% lift amongst ages 25-34 ·?????????5.6% lift amongst Outdoor Enthusiasts

https://lnkd.in/g-kKP_72 We thrive off the grid, immersed in nature and away from distractions. So when The Dyrt reached out to help shoot Toyota’s 2025 Camping Report, we jumped at the chance. With the Airstream packed and crew in tow, we headed to Utah’s stunning terrain. The perfect setting, ideal weather, and an amazing client made it easy to create something special. Being fully off-grid for three days, with Starlink, on-site production, and self-sustained meals, boosted productivity, time management, and budget efficiency—proving that sometimes, disconnecting brings out the best results.

Such an incredible year working with the team @thepublicworks! 2024 was filled with growth and evolution as we elevated our ability to deliver top-tier creative strategy, content, and experiential solutions for our existing and new partners. Can't wait to dive into 2025 with all of you!

What a year it’s been! 2024 was a roller coaster for all of us, navigating a wild economy and ever-evolving challenges. But at The Public Works, we stayed true to our mission: strategizing with our clients, forging new partnerships, and finishing the year stronger than ever. There were too many incredible projects to mention, but we’re proud to share a few highlights and testimonials that offer a glimpse into who we are, where we’ve been, and how we continue to push the boundaries of what’s possible. We are more committed than ever to delivering excellence and making an impact in everything we do. Thank you to our clients, partners, and team for helping make 2024 one for the books. Here's to We Amplify Awesome 2025! https://lnkd.in/gfMy4b82