The Print Whisperer

I sat down with Gee Ranasinha from KEXINO to challenge the status quo in the print industry, and he didn't hold back. His message? It's time for print business owners to wake up and smell the ink: If you haven't evolved, you're already behind. According to Gee, the biggest mistake is thinking you can handle everything in-house. It's not just about printing anymore—it's about understanding behavioral science, marketing, and embracing strategies that might feel foreign to the traditional print mindset. What are your thoughts on bringing external expertise into traditional industries like print? Tune in to next Tuesday’s Printing Alive podcast. This is an episode you don't want to miss! WATCH AND LISTEN TO PRINTINGS ALIVE HERE: https://loom.ly/m15yZkU #PrintingsAlive #Marketing #PrintIndustry #CustomerExperience #ThePrintWhisperer

In next week's episode of Printing's Alive Podcast, Gee Ranasinha dropped a bombshell—over 70% of CEOs are unhappy with their CMOs. Meanwhile, dissatisfaction with CIOs and CFOs barely scratches 12%. What gives? Is it because marketing has become too fluffy, too reliant on buzzwords and not enough on concrete results? Or is it because the role of a CMO is more complex and less understood than their C-suite counterparts? Why are so many marketing leaders missing the mark? What's your take on the CEO-CMO disconnect? I sit down with Gee Ranasinha from KEXINO. This is an episode you don't want to miss! It all comes out Tuesday! WATCH AND LISTEN TO PRINTINGS ALIVE HERE: https://loom.ly/m15yZkU #PrintingsAlive #MarketingScience #PrintIndustry #CustomerExperience #ThePrintWhisperer

Let's be real: No one wants to grow old. But some people embrace it and optimize their mitochondria so that they can get healthy, improve well-being, and thrive as they reach our true human potential. ???? Sounds too good to be true? Are your mitochondria your fountain of youth? Not quite. ? We might not be able to turn back our chronological clock, but the good news is we can rewire our bodies by being active, eating right, and making changes to our lifestyles. ?? “Exercise and being physically active can help keep your DNA young, and DNA is how we rebuild our bodies at every stage of our lives," according to Toronto’s Dr. Greg Wells, senior scientist in translational medicine at the Hospital for Sick Children. How are you optimizing aging? READ HERE: https://loom.ly/vKPpq7E #Aging #Growth #Health #Energy #Print

I've been diving deep into print company websites lately, and I can't hold back any longer. What I found is enough to make any industry insider's blood boil. Here's the deal: if your website is plastered with images of your equipment, you're missing the mark. Listen up, print business owners and salespeople—it's time to rethink your strategy. Customers don't care about your shiny new presses or the dust collecting on your old ones. They want to know what you can do for them. In next week's Printing Alive podcast, I sit down with Gee Ranasinha from KEXINO. This is an episode you don't want to miss! WATCH AND LISTEN TO PRINTINGS ALIVE HERE: https://loom.ly/m15yZkU #PrintingsAlive #MarketingScience #PrintIndustry #CustomerExperience #ThePrintWhisperer

?? New Episode Alert! Printing’s Alive: Episode 6 is here! ??? This time, Jeroen van Druenen from Jubels. Smart printing, since 1902 joins The Print Whisperer to dive into specialty printing and industry challenges. From letterpress to digital, Jeroen shares insights on: ?? Specialty binding, luxury papers & high-end custom book projects ?? The real story behind margins & print buying groups ?? Sustainability, FSC certification & the skilled worker shortage ?? Print embellishments & the evolution of graphic arts education If you’re passionate about print, this one’s for you! ?? Watch now: https://loom.ly/m15yZkU #PrintingsAlive #PrintIndustry #SpecialtyPrinting #LuxuryPrint #ThePrintWhisperer

In a world that's rapidly moving towards digital, are we neglecting the foundations that brought us here? Jeroen from Jubels. Smart printing, since 1902 shares an eye-opening perspective on the state of print education. ?? Graphic art schools once churned out skilled offset printers, feeding a vibrant industry. But in the last five years, this education has vanished. These schools have pivoted to teaching multimedia skills like game design and website creation, leaving print behind. Have we forgotten the art of print? Tune in next week to Printing's Alive: The Podcast. ?? EPISODE 6 IS COMING NEXT WEEK! DROPS FEBRUARY 25. ?? WATCH PRINTING'S ALIVE: THE PODCAST HERE: https://loom.ly/m15yZkU #TPW #PrintingsAlive #Marketing #Print #PrintIndustry

I sat down with Jeroen from Jubels. Smart printing, since 1902 to dig into the art and science of specialty printing, and he didn't hold back. Jubels, a company that's been around for over a century, has mastered the craft of bookbinding and specialty printing techniques that most businesses don't even know exist. Here's the kicker: while many in the industry are chasing the next digital trend, Jubels is proving that there's an incredible, untapped potential in mastering and innovating traditional print techniques. They’re not just surviving—they’re thriving by doing what others overlook. ?? EPISODE 6 IS COMING NEXT WEEK! DROPS FEBRUARY 25. ?? WATCH PRINTING'S ALIVE: THE PODCAST HERE: https://loom.ly/m15yZkU #TPW #PrintingsAlive #Marketing #Print #PrintIndustry

Warren sat down with Jeroen from Jubels. Smart printing, since 1902 to uncover the untapped potential of specialty printing. What we found? It's not just about ink and paper—it's about value creation, and sometimes in the most unexpected places. ?? Take, for instance, a client who invested in restoring a vintage Maserati. What does this have to do with printing, you ask? Everything. The restoration required precise documentation, historical accuracy, and high-quality print materials to tell its story. The result? A car now worth over 3 million euros. In our industry, some might see printing as a 'pocket change' business. But those in the know understand its power to transform, innovate, and add immense value. It's time we rethink how we view the role of print. It's not just alive—it's thriving. So, is it time for the graphic arts world to get more credit for its role in high-value industries? Listen next week to the full episode to discover the transformative potential of specialty printing. ?? WATCH PRINTING'S ALIVE: THE PODCAST HERE: https://loom.ly/m15yZkU #TPW #PrintingsAlive #Marketing #Print #PrintIndustry

I recently sat down with Jeroen from Jubels. Smart printing, since 1902, and he shared some eye-opening insights that challenge how we think about print. Specialty printing isn't just about the product—it's about the story, the experience, and yes, the bragging rights. When was the last time you bought something because it was the cheapest option? ?? He argues that in a world flooded with mass-produced goods, people crave uniqueness and history. They don't just want to buy; they want to invest in pieces that tell a story. Take that limited edition coffee table book, for example. It's not just a book; it's a conversation starter. Why else would someone spend a fortune on a customized Maserati brochure? Because it’s not just a brochure—it's a tangible piece of art that reflects their identity. In the end, it's about value for money, not just the price tag. ?? Do you think specialty printing is worth the investment? ?? EPISODE 6 IS COMING NEXT WEEK! DROPS FEBRUARY 25. ?? WATCH PRINTING'S ALIVE: THE PODCAST HERE: https://loom.ly/m15yZkU #TPW #PrintingsAlive #Marketing #Print #PrintIndustry

In the world of printing, does size really determine success? Jereon from Jubels. Smart printing, since 1902, a family-owned print shop in Amsterdam, shared an interesting perspective with us. While chatting with an American printer who employs 400 people, Yaron's response was simple yet profound: "Okay. Then you have got 400 problems, and I only have 30." This got me thinking—are we too obsessed with scaling up? We've been conditioned to believe that bigger means better, but what if smaller teams allow for more agility, creativity, and fewer headaches? ?? EPISODE 6 IS COMING NEXT WEEK! DROPS FEBRUARY 25. ?? WATCH PRINTING'S ALIVE: THE PODCAST HERE: https://loom.ly/m15yZkU #TPW #PrintingsAlive #Marketing #Print #PrintIndustry