The PHNX Awards

More creative voices join the 2025 AdForum PHNX Awards! We’re lucky to have such a diverse group helping us celebrate creativity in all its forms — and there are still more to come. Stay tuned ???? #PHNX2025 #FreeYourIdeas #MeetTheJury #CreativeCommunity Sandeep Chawla Cloudfactory, Lauren Castagni Mote Sage7, Kirill Karnovich-Valua Digital da Vincis, Deborah Whitlock The Up&Up Group (affiliated to the global M&C Saatchi Group), Mariano German-Coley, Tatiana Bashmachnikova McCann, Umair Saeed Surpass Yourself!, Leticia Arreola VML, Allan Huon Havas Play ????, Natkanate Ruengrujmethakul VML

?? Calling all creatives, strategists, and industry pros!? Ever wonder what really makes an award entry stand out? Or why some submissions get all the attention while others quietly disappear?? We’re hosting a free online talk to pull back the curtain on the secrets to award-winning success. When? ??? Thursday, March 13? ?? 16:00-17:00 CET ??? With Christina Liessem, founder of Awards Experts ??? Hosted by Mark Tungate, Editorial Director at AdForum and the Epica Awards. Whether you’ve never entered an award before or you’ve already got a shelf full of trophies, you’ll walk away with practical tips to give your next entry that extra edge.? Want in? Join us — it’s free!? ?? https://lnkd.in/eEDg9S_u #PHNX2025 #CreativeAwards #AdForum #AwardsExperts #AdvertisingIndustry

At the 1996 Atlanta Olympics, British sprinter Linford Christie pulled off one of the boldest ambush marketing stunts ever seen.? During a pre-race press conference, Christie sat in front of the world’s media wearing contact lenses branded with the PUMA Group logo — a cheeky, attention-grabbing move that directly challenged official Olympic sponsor Reebok ????? The stunt, later dubbed “Eyes of a Cat”, was subtle enough to avoid official sanctions but bold enough to steal the spotlight. PUMA’s logo blinked its way into Olympic and advertising history, proving that creativity can outshine even the biggest sponsorship deals ????? And the story didn’t end there. 28 years later, the iconic lenses are still part of PUMA’s global campaigns, including the recent “See the Game Like We Do” campaign tied to the Paris 2024 Olympics. Some ideas are just too bold to retire??? #PHNX2025 #FreeYourIdeas #AmbushMarketing #LinfordChristie #PUMA

The PHNX 2025 jury just got even bolder. New faces, fresh perspectives, and plenty of creative fire — all coming together to judge the work that’s daring to stand out this year. And trust us — we’re not done yet. ?? #PHNX2025 #FreeYourIdeas #MeetTheJury #CreativeVoices Alejandra Santander Delta MullenLowe, Garrett Tonge We Are Social, Sol Ortiz Jump Agencia, Flavien Rousé NKFR (No Kidding For Real), Cecilia Delgadillo Alvarez Agencia 1947, Saud Saadoun Bold Creatives, Ana Clara Diaz Innvented, Jure Tovrljan Pristop, Adam Crane TBWA\Worldwide, Vinícius Fraz?o Purpple

???? Nigerian artist and filmmaker Malik Afegbua used AI to reimagine how we see older generations in fashion and art. His series, "A Fashion Show for Elders", portrays confident, stylish seniors walking the runway in bold designs that blend traditional African aesthetics with futuristic flair ?? Afegbua’s creative process combines storytelling, cultural pride, and technology. By feeding AI tools with his artistic vision, he shapes images that celebrate the beauty, dignity, and individuality of older generations — a group too often left out of the spotlight. As Afegbua told the BBC: "I've never seen a fashion show for elderly people, but they exist - so why not?"? At PHNX, we love seeing creativity that doesn’t just push boundaries, but reshapes them to include more voices, stories, and perspectives ?? #PHNX2025 #FreeYourIdeas #MalikAfegbua #AI #ArtMeetsTech

Another wave of creative excellence ?? the AdForum PHNX Awards 2025 jury keeps growing—and it’s getting even more exciting ?? This new group of jurors brings bold ideas, sharp insights, and fresh energy to the table. Keep your eyes peeled as we keep introducing the amazing minds shaping this year’s awards ?? #PHNX2025 #FreeYourIdeas #MeetTheJury #Advertising Carlos Vergara BBDO Ecuador, Katty Martínez FIN estudio creativo, Toby Jarvis A-MNEMONIC Music, Candice Smadja AOC Production, Jason Georgen Havas Creative Network, Laila Sena MField, André Santos SAMY Alliance, Mara Matos Strau? Tourette Agency, James Keng Lim GCI Health, Rodrigo Salazar Helios & Partners

If you’ve got work you’re proud of, why not give it the recognition it deserves? PHNX 2025 is all about celebrating bold ideas, big thinking, and creativity in all its forms ???? Your work deserves the spotlight ?? Enter the AdForum PHNX Awards 2025 until March 13! ??? #PHNX2025 #FreeYourIdeas #EnterNow #CreativityMatters

The PHNX 2025 jury just got even bigger! We’re bringing in another group of industry pros who know what great ideas look like—and what it takes to make them happen. Stick around—there’s plenty more to come! ??? #PHNX2025 #FreeYourIdeas #CreativeExcellence #MeetTheJury Silvia Spinola McCann Health Brazil | An IPG Health Company, Harshit Jain Doceree, Claudia Lorena García (Storm) TERAN\TBWA, Eduardo Basque FCB Health New York | An IPG Health Company, Leigh Armstrong Iris, Luis L. Agencia Vena, Cindy Kohener Kala Film, Ivan Loyo inDrive, Jennifer Hohn Articulation, Nuno Leal Dentsu Creative

Duolingo just did something wild. Their beloved, slightly menacing green owl, Duo, is dead—at least, that’s what they’re saying. On February 11, Duolingo announced that Duo had passed away, joking that he "probably died waiting for you to do your lesson" ???? The next day, a dramatic video showed Duo being hit by a Tesla Cybertruck and floating into the afterlife. But wait—it’s not over. Users now have a chance to “resurrect” him by collectively earning 50 billion XP through lessons. A dedicated website tracks the progress in real-time ???? So, why is this marketing gold? ? It’s unexpected. No one kills off their mascot—except Duolingo. ? It drives engagement. Who wouldn’t want to save Duo (or at least, find out what happens next)? ? It gamifies learning. Suddenly, lessons aren’t just about personal progress—they’re a global mission. ? It’s peak internet culture. Duolingo thrives on humor, and this taps into the absurdity that makes brands go viral. Brilliant, hilarious, and weirdly motivating—this campaign proves once again that Duolingo gets its audience. #PHNX2025 #Duolingo #Marketing #Gamification #BrandStrategy

New faces, fresh perspectives! ????Creativity thrives on diverse voices, and the PHNX 2025 jury just got even stronger! ? Welcome to all the brilliant minds bringing their expertise to this year’s awards. ?? Enter while you still can, and show off your latest work: https://lnkd.in/eM3aMiJc #PHNX2025 #FreeYourIdeas #MeetTheJury #CreativityMatters Alisha Womack Encore, Juan Pablo García Munévar DAVID Bogotá, Daria Shishlyannikova KIOSKO digital marketing agency, Filipe Medici McCann Worldgroup, Yara Bdeir MBC GROUP, Sebastián Aenishanslins Rubina SOMOS BERLíN SCL, Yana Okoliyska SQUARED, Stephane Martin ARPP - Autorité de Régulation Professionnelle de la Publicité, Nayeli Valero Franco ParadaisDDB Agencia Integrada, Shoji T. Dentsu Digital Inc.