The People MBA

The new bar in employer branding and recruiting: Recruiting content worth paying for. It sounds insane, I know. It's really not. Because EVERYONE on IG and TikTok and YouTube is already working to get and hold your attention (because that's how it gets monetized), the competition is WAY more intense than it ever was. But it means that if kid's toy unboxing videos and singing a little snippet about politics can be good enough to make money, your content can be, too. This is just a snippet of this week's episode about building a video strategy. #EmployerBranding #Recruiting #TalentAcquisition #Video

If video is the new default for employer branding and recruitment marketing, are you just making videos? Or are you working from a video strategy? This week's episode on how to build your video strategy is now live! #EmployerBranding #RecruitmentMarketing #TalentAcquisition #Video

One of our big predictions for 2025: There's No Hiding From Politics Anymore. What are you for (and willing to stand for)? Yes, people will check who you donated to. And it will change how people see you. DEI, Immigration, Insurance, Trade, Tariffs, Education, the list goes on and on. Which side are you on? Because it will DEEPLY influence who will apply and who never will. Check out more predictions on this week's edition of The People MBA! #DEI #Politics #EmployerBranding #Recruiting #TalentAcquisition

You had to know this was coming, right? Bryan Adams and I have 8 major predictions for 2025. Yes, we know it's February! These are still super important! Timeliness has zero correlation to value! This week's episode of The People MBA is a "can't miss."

A talent leader leader complaining about a lack of budget is like a garbageman complaining about the smell. This is the job. So you can either lament your constraints (the same ones everyone else has) or you can figure out how to do more with what you have. That's a big part of what The People MBA is all about. Check it out. Subscribe. Tell people about it. #TalentAcquisition #Recruiting #Recruitment #Leadership #Hiring

The number one question I get is "How do I get my bosses to buy into employer branding?" If you "get" employer branding, it can feel like you have an amazing secret that you what to share but no one will listen. If that's you, check out this week's edition of The People MBA and learn some strategies to get leadership excited about employer brand. https://lnkd.in/gWsRaJAp #EmployerBranding #Leadership #Branding #TalentAcquisition #Hiring

Bryan and I know how hard it is to convince leaders and execs, especially the ones who read business press, of the impact and value of employer branding. That's why this episode isn't just going to help you shake the budget loose for a branding initiative, but help you show leaders how strategic and thoughtful you are to attracting and hiring the talent your company needs to grow. Check it out! #EmployerBranding #TalentAcquisition #Recruitment #Recruiting #Leadership #BusinessGrowth

"Selling" employer branding to leadership isn't easy. Would you like to know the tricks to getting them excited by branding without landing in any pitfalls? This week's The People MBA release will give you the tools you need to to turn leadership skeptics into fans. #EmployerBranding #TalentAcquisition #Leadership #BusinessGrowth #Branding #Recruitment #RecruitmentMarketing https://lnkd.in/gWsRaJAp

"Leaders don't care about talent." Bryan Adams takes a big swing. Can he back it up? You'll just have to check out today's episode of The People MBA. #Talent #Leadership #Culture #WorkCulture #TalentAcquisition #EmployerBranding

If you can do anything with your employer brand, how do you know what the right direction is? How do you keep from going backwards? Understand your maturity model (It's way more interesting than the term suggests). If you want to see the whole maturity model, check out The People MBA! #EmployerBranding #Recruiting #TalentAcquisition