Path to Purchase Institute

U.K.-based Yoto, a screen-free audio entertainment system, came to Target stores for the 1st time last fall: https://lnkd.in/gnq_vxaF

?? Details: https://lnkd.in/gyT273Sf "In-store sales staff can offer great service, while for us QVC & home shopping are still big & important channels, & live selling is an evolution of that. But we haven’t cracked it consistently yet, such as on TikTok Shop,” – Cherie Amner of L’OCCITANE Group Cherie, along with Lynn Ritson of Dr. Martens plc & Amanda Hudson of AllSaints, spoke on a panel moderated by Stephen Eddie at Retail Week’s annual conference in London. Read our recap below.

Retail media is a team sport: https://lnkd.in/gUC9efZE "Retail media comes to life in so many ways, across so many teams, that if you don't have teams that are fully bought in on the consumer trends & how the industry is changing, then it's going to be really hard to [be successful]." – Jeevan Grewal of General Mills Jeevan shared the stage with Loblaw Advance's Rohit Sriram & P2PI's Lisa Johnston at Retail Media Summit Canada in Toronto. Read more about what they discussed at #RMSCanada in the link above. #retailmedia

Join Us for the Path to Purchase Institute Webinar! The Krazy Coupon Lady + Unilever’s Integrated Approach to Promotional Success ?? Date: March 11th ? Time: 11 AM EDT ?? Register Here: ?? https://lnkd.in/gzge6wJm Join Lissette Petry, Senior Manager, National Consumer Promotions at Unilever, and Kelly McKay, Head of CPG Sales at The Krazy Coupon Lady, as they dive into the power of strategic coupon promotions! ?? What You’ll Learn: ? The Power of Couponing in 2025 ? How Unilever & KCL drive brand visibility and purchase intent ? The impact of a multichannel approach—content marketing, digital, and in-store activations ? In-depth discovery of Dove's AVA Platinum Award-winning Mother’s Day campaign showcasing targeted messaging & personalized offers Don't miss this opportunity to explore how brands can create meaningful shopper connections and maximize promotional success.

Story: https://lnkd.in/gEACtgpC Target plans to open 5 Warby Parker eyewear shop-in-shops later this year, with more planned for 2026. #Target is no stranger to partnering with companies, such as?Ulta Beauty,?Apple?& The Walt Disney Company, to create store-within-a-store experiences. It's also given digitally native brands a store presence. Recent examples include?Lume Deodorant, Grove Collaborative?& Winky Lux. See more details at the link above.

Missed our insightful brand panel in Toronto featuring Molson Coors Beverage Company, Mars, and WK Kellogg Co? One key highlight was emphasizing the importance of organization-wide education on retail media. It's crucial to sow the seeds across different teams to ensure everyone understands how RM integrates into the broader media strategy. By providing data-backed examples, internal teams can see how RM aligns with their individual goals, making the process smoother for all by leveraging available tools and capabilities. A big thank you to Andrene Dos Anjos, Kacy Raffe, and Tulika Pandey, MBA for sharing their valuable insights. Check out the recap below for more details!

Victoria Salerno was on the ground at Path to Purchase Institute’s Retail Media Summit Canada last week to learn how brands and retailers are navigating challenges and opportunities in the Canadian retail media landscape. Get her take on the key themes discussed throughout the event here: https://lnkd.in/eH3EWm95 #P2PIRetailMediaSummitCanada #retailmedia #takeaways

KEYNOTE ANNOUNCEMENT – Charisse Hughes of Kellanova is speaking at Retail Media Summit! See her May 7 near Chicago: p2piretailmediasummit.com As Chief Growth Officer, Hughes will share how she’s building a future-ready Kellanova through strategic brand innovation, #personalization & inclusive experiences. Delving into the art & science blend of modern marketing, Hughes will discuss how Kellanova is connecting with diverse audiences, using advanced analytics & #AI while maintaining an authentic, human touch in its strategies. She’ll also offer insights into:? – Her own leadership journey – The macro trends shaping the industry – The people & brands that inspire her broader perspective Additional speakers coming soon! Learn more about #P2PIRetailMediaSummit: https://lnkd.in/gtWH7CdS

Proud to represent Shalion at last week's Retail Media Summit in Toronto alongside Valeria Bellani Jack Lindberg and Jake Wolpert! During our sponsored Happy Hour, I shared how the signature pistachio martini we served resembles effective retail media strategy - just as the pistachio martini should be "shaken, not stirred," successful retail media requires integrating campaign data with digital shelf analytics.??? ?? Loved hearing from leaders in the retail media space and the opportunity to learn about the Canadian Retail Media Landscape. Thanks to Path to Purchase Institute for hosting such an insightful event! #RetailMedia #DigitalShelf #Ecommerce #Shalion