Path to Purchase Institute

Consumers are prioritizing health while staying mindful of value in their food choices, according to new research from Kroger’s data analytics and media subsidiary, 84.51? The infographic, "The Healthy Basket Shift," highlights key shopper trends and insights, offering brands new opportunities to connect with health-conscious consumers. #ConsumerTrends #RetailInsights Path to Purchase Institute Check out the article at https://lnkd.in/eQd_jGYE

We’re thrilled to announce the 2025 Retail Media Award winners! Join us in celebrating their achievements at the Retail Media Summit. Register now at https://lnkd.in/eBy9Qyc8 . #RetailMedia #Awards #RetailMediaSummit Check out all the winners here https://lnkd.in/dK8RY-g5

?? ?? Details: https://lnkd.in/gg5WpRye The Vitamin Shoppe's "Hometown Stores" concept pairs an existing location with a top brand partner that has an HQ in the same area. Gorilla Mind EHPlabs (Izhar Basha) Bucked Up (Ryan Gardner) RYSE Supplements Raw Nutrition (opening in April) #cpg #retail

Breaktime Media welcomes Sarah Gillmer as senior sales director: https://lnkd.in/gx2CgYtZ

?? The visuals on your PDP could be the reason shoppers aren’t converting. On April 14, we're teaming up with BOIRON USA and the Path to Purchase Institute to pull back the curtain on how leading brands are using AI to optimize product imagery—and win on the digital shelf. ?? If you care about conversion, content performance, or retail media ROI, this session is for you. What we’ll cover: ? The role of AI in shaping tomorrow’s top-performing PDPs ? Why image order matters more than you think ? How to test faster and smarter—without burning time or budget ? A proven framework for optimizing images across launches, promos, and campaigns ??? April 14 | 2:00 p.m. ET ?? With Sha A., VP of Ecommerce at Boiron, and Eli Orkin, CMO at Vizit ??? Claim your spot → https://lnkd.in/eEgKpmP2

Shoppers prioritize health, balance value: https://lnkd.in/gDnPehbH Recent research from 84.51?highlights key trends in #shopperbehavior & opportunities for #cpg brands to engage with the growing health-conscious market.

?? How Bubble Skincare launched at Target: https://lnkd.in/g394cftg

Skincare marketing is evolving from aspirational glamour to authentic connections. Brands are embracing transparency, influencer trust, and personalized messaging to engage today’s savvy consumers. Check out our latest piece on how the industry is shifting strategies to stay relevant. #SkincareMarketing #BrandEvolution Path to Purchase Institute Jacqueline Barba Read more: https://lnkd.in/eXKwBgjW

?? Story: https://lnkd.in/giVzxFk2 Hy-Vee, Inc. teams up with Instacart to expand its ad inventory for #cpg brands. #Instacart also boosted access to in-store advertising on Caper Carts to all of its brand partners.?

NEW- Dollar Tree Stores sells Family Dollar for $1B: https://lnkd.in/g4QX8Ww7 The transaction is expected to close by the end of Q2. Former Family Dollar president & COO Duncan MacNaughton is returning as chairman.