We’re thrilled to announce Loblaw Advance as our returning Platinum Sponsor partner for Retail Media Summit Canada! It’s happening Feb. 19 in Toronto. Stay tuned for keynote presentation details. More info below, or visit https://bit.ly/4gV7pfG #RMSCanada #retail #retailmedia
Path to Purchase Institute
市场调研
Chicago，IL 13,212 位关注者
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
关于我们
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- 网站
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https://p2pi.com
Path to Purchase Institute的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 2003
- 领域
- the path to purchase、brands、retailers、solution providers、shopper marketing、Shopper Summit、Leadership University、marketers of consumer products、marketers of consumer services、branding、retail、industry research、Retail Media、Agencies和P2PI Live & Expo
地点
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主要
获取路线
8550 W Bryn Mawr Ave
Ste 200
US，IL，Chicago，60631
Path to Purchase Institute员工
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Podcast Co-Host | Digital Commerce Educator | Ex-Amazon | Shopper-Obsessed
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
动态
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Here’s our full recap of the in-store #retailmedia keynote presentation given by Andrew Lipsman of Media, Ads + Commerce at #P2PILIVE!
P2PI LIVE Keynote: In-Store Retail Media Is All That
p2pi.com
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NEW – Breaktime Media has launched a Content & Loyalty Hub for brands! This always-on rewards platform is customizable for campaigns, storytelling & more. Details below.
Breaktime Media Debuts Loyalty and Rewards Platform
p2pi.com
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Wrapping Q4 with a networking event that has no keynotes or structured agendas? We're in! Are you? ?? Join the P2PI Happy Hour Dec. 4 in Stamford, CT for the perfect opportunity to mingle & build valuable relationships. P2PI Members & CPG brands, RSVP here before it's too late: https://lnkd.in/gCsMKyZK Shout out to our sponsors of this event: SmartCommerce, SheSpeaks Inc., Pathformance & adm Group.
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Unified Commerce Leader| Commercial Problem-Solver| Shake-er Up-er| AI Advocate| Category Growth Accelerator| Retail Media Crusader| Data Boss| Ex-Pepsi, Reckitt, Mars, J&J| P2P Women in Excellence Industry Impact Winner
It was my honor to share the stage this week at the P2PI Live event in Chicago w/ these esteemed gentlemen, Todd Hassenfelt, Kevin Yu, Shekar Raman, Charles Menchaca, discussing the role of AI in CPG. #AIInsights #GenAI #Path2Purchase
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Tomorrow's the day! Join us LIVE on Tuesday, November 19 at 2 PM EST for a game-changing Path to Purchase Institute webinar featuring industry leaders from General Mills (Denzel R. Washington), Gopuff (Michael Peroutka), and AdAdapted (Molly McFarland). The panel will discuss innovative ways brands can maximize their off-property retail media performance that you won't want to miss! Click to learn more and to save your seat for Tuesday, November 19 at 2pm EST: https://bit.ly/3AI7kfb
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That’s a wrap on #P2PILIVE 2024! Thanks to our attendees, speakers & sponsors for making it such a great event. You help us bring quality content, collaboration & a strong sense of community to the industry. We’ll see you Feb. 19 in Toronto for Retail Media Summit Canada: https://lnkd.in/gjwFWaxh And also May 6-8 in Rosemont, IL for our flagship Retail Media Summit: https://lnkd.in/gtWH7CdS
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Brown-Forman’s Matt Hodge, MBA and Brett Jeffreys joined Katie McBrien of Spark Foundry for a fun conversation on driving brand & demand at #P2PILIVE. The trio shared the keys to crafting the perfect communications cocktail (particularly between sales and marketing), one they’ve dubbed “The Bothism:”? ? 1 part long-term commitment ? Splash of short-term opportunity ? Heavy dash of measurement (data!) ? Equal parts of the long AND the short
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3 things emerging #CPG brands need to know to successfully launch & scale at #retail: 1) Be yourself. 2) Tailor your message. 3) You can do it ... with?the help of partners. Leon Nicholas of Smurfit Westrock covered this & more at #P2PILIVE outside Chicago!
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"Listen to what your customer can't tell you & the only way to do that is by paying attention to what they do, not what they say." – Neale Martin of Sublime Behavior Marketing // Neale & Amygda's Cole Clark & shared a framework to influence habit formation at #P2PILIVE: – Redirect the old behavior. – Reinforce the new behavior. – Train?through repetition. – Maintain?to retain.
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