The pursuit of personalization in higher ed marketing has led to hyper-targeted and customized communications. It has also led to lots of renewed interest in persona-based marketing. Our latest blog shows you how to go beyond the 'persona' and use behavioral data tracking in Technolutions Slate to see what students aren't telling you on an inquiry form. #studentsearch #highered #higheredmarketing #enrollmentmanagement #Slate
关于我们
Higher Education Marketing | Admissions Experts | Enrollment Management | The Parish Group is a full-service agency specializing exclusively in higher education marketing. For over 35 years, we’ve been providing the tools that higher education institutions use to recruit, enroll, retain and turn students into faithful alumni. Using data driven research, predictive modeling, result-generating search programs, Slate consulting, custom publication design, structured fulfillment plans, award winning photography and digital technologies, we can help you target the exact kind of student you want to enroll. We’re ready to help increase your net revenue, improve diversity, raise the profile of your class, increase conversion rates and extend your market reach. We’re ready to be the marketing partner you’ve been waiting for. Together, We Do BIG Things.
- 网站
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https://parishgroup.com
The Parish Group的外部链接
- 所属行业
- 高等教育
- 规模
- 11-50 人
- 总部
- Asheville，North Carolina
- 类型
- 私人持股
- 创立
- 1987
- 领域
- Research、Branding、Predictive Modeling、Publication Development、Fulfillment、Photography、Custom Search Programs、Interactive Technologies、Mobile Apps、Responsive Web Design、Social Media Consulting、Counselor Training、Financial Aid Consulting、CRM Optimization、Slate、Higher Ed Marketing和Enrollment Management
地点
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主要
获取路线
14 South Pack Square
Suite 500
US，North Carolina，Asheville，28801
The Parish Group员工
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Roger Jones
Higher Education Enrollment Management Strategist & Problem Solver
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Meredith Rushing
Owner/Creative Director at Rushing & Associates Design, Inc.
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Eric Bryan
Senior VP of Enrollment Strategies/Partner - The Parish Group
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Marcus Webb
VP of Enrollment Analytics & Chief Slate Strategist at The Parish Group
动态
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It's time for another edition of our Slate 101 series! Today, we're talking zip codes and relevant communications. Using a zip code filter is a great way to send content like event invitations to nearby students. This helps us be more precise in our outreach rather than selecting nearby states. Think about it: with states as large as Texas and as wide as Tennessee, filtering by state doesn't always equal proximity. Special thanks to our Slate Strategist Lauren for her insights! #Slate #enrollmentmanagement #highered Technolutions
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After 53 days without clean water, the city of Asheville is back in action! We are immensely grateful to the city's water department for their tireless work. Though the past two months haven't been easy, it's proven the resiliency and selflessness of our community. Now time to recycle all those plastic water bottles we've been using... ? #HurricaneHelene #AVLStrong https://lnkd.in/e_PRBiG5
Asheville taps are clear to drink; boil water notice lifted
bpr.org
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Our AVP of Partner Development Roger Jones joined Lenoir-Rhyne University's AVP of Admission Dr. Leah Beth Hubbard to cheer on the bears as they took on Anderson University. Congrats to the team for their win! ?? ?? #LRUBears #highered
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We're excited to officially introduce our Partner Success Coordinator, Kevin Fuller! Learn more about Kevin and his role in our latest blog. #higheredmarketing #TogetherWeDoBIGThings https://lnkd.in/eVkCCHfR
New Face on the Block: Kevin Fuller
https://parishgroup.com
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Let's Talk Realism in Campus Photography #highered #higheredmarketing #photography
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Bronco Pride was in full swing at AACRAO #SEM2024 ?? ?? Congratulations to our partner institution Fayetteville State University for their team's successful presentation on "Strategic Changes for Ambitious Goals: How Fayetteville State University Addressed Critical Challenges to Improve Retention, Persistence, and Graduation Rates." We loved getting to hear from their Executive Director of Financial Aid & Scholarships Vincent Harris, MBA as well as seeing their Director of Admissions LaToya Floyd! #FayState #BroncoPride #AACRAO #enrollmentmanagement #highered
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We had an amazing time shooting at St. Mary's University! This welcoming, friendly campus made for incredibly engaging photography ?? #higheredphotography #campusphotography
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Cheers all around during the Slate group get-together at AACRAO SEM! ?? #SEM2024 #Slate Technolutions #AACRAO #highered
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