The Owen Group Advertising

Tyler Graham stepped out of the office and into the classroom to offer his expertise on promotional strategies and building a strong brand presence. As Director of Marketing for Providence, Tyler leads marketing initiatives across Texas, New Mexico, and Oregon crafting data-driven methods that deliver measurable, impactful results. Beyond his role at Providence, he is also the Co-Owner and Strategist at New Moon Strategies, where he helps business leaders develop powerful brand techniques that drive demand and foster sustainable growth. Thank you, Tyler, for sharing Providence and Covenant Health’s comprehensive approaches in health care marketing, the power of teamwork, and real-world examples of how Covenant Health has made a positive impact in our community!

We’re loving the details in our new office! ?

Spring Break looked a little different for the Texas Tech Bullet Ad Team this year! When campus closures left them without a workspace, we were happy to welcome them into our office over the weekend. As an advertising agency, and proud Texas Tech alumni, we couldn’t think of a better way to support the next generation of ad professionals.

Students are all in with Steven Lipscomb! Steve Lipscomb, Executive Director at Alderson & Griffin Center for Family Business & Entrepreneurship and a current Associate Professor of Practice at Texas Tech, knows what it takes to build a winning hand. Professor Lipscomb is known for creating “the Hottest Business in America,” the World Poker Tour (WPT). He revolutionized poker for television, launched the world’s first poker league, and sparked the global poker boom. When he wasn’t reshaping the game of Texas Hold ‘em, Lipscomb was writing, producing, and directing hundreds of hours of television while building the WPT into a global sports and gaming powerhouse. Place your bets on students in Advertising in the Real World, armed with industry insights, they’re ready to play their cards right and take the advertising world by storm.

Eric Jontra, founder of Clear Marketing Concepts, LLC recently stopped by Advertising in the Real World to share his career journey. After over 20 years in broadcast sales and ownership, he now creates custom radio stations that reach over 200 million listeners. Whether you’re floating down the lazy river at Schlitterbahn or cheering in the stands at a Lubbock ISD football game, chances are you’ve heard music brought to you by CMC Neptune. Eric emphasized to students that the biggest career advice is to follow the three L’s: learn, learn and learn. Everything is about learning, and it’s more important now than ever. Even during his career lows, Eric saw his 'failures' as learning opportunities, ultimately turning them into moments of pride by continuing to connect great advertising with audiences.

Building a successful career starts with aligning your values with the right workplace. Steve Sosland, Vice Chancellor for Leader & Culture Development for the Texas Tech University System, and Scott Parsons, Assistant Vice Chancellor for Character & Ethics Development, spoke to Advertising in the Real World about the power of a values-based culture, how to research companies for the best fit, and key strategies for resumes and cover letters. His insights gave students a roadmap for making career decisions and thriving in the professional world.

Michael Bierut is a design icon, shaping the way we see brands, cities, and culture. What a privilege it was to listen and learn from him at the DJ Stout Distinguished Speaker Series, Visions, where he shared his journey to becoming a partner at Pentagram, the sources of his inspiration, and the importance of lifelong learning.

Thank you to Amanda Graham, Chief Growth Officer for Communities In Schools and owner of New Moon Strategies, for sharing how healthcare marketing and advertising work together in today’s evolving digital landscape with future industry professionals. Amanda previously served as the Director of Marketing and Digital Strategy for Texas Tech University Health Sciences Center (TTUHSC), where she led the marketing and digital strategy team in executing externally focused strategies to engage and build relationships with students, patients, and stakeholders, enhance the online experience, and elevate TTUHSC’s brand and visibility.

Advertising in the Real World students had the opportunity to hear from Abie Rampy, Director of Public Relations for The United Family. Before joining The United Family, Abie has worked in public relations and marketing for companies like Bahama Bucks and Chick-Fil-A. Thank you Abie for sharing your insights on PR strategy, crisis communication, and the importance of authenticity in business. Your presentation was essential for students as they strive to success!

Meet our powerhouse interns! ??? Brisa and Olivia are bringing creativity, strategy, and fresh ideas to the team. We’re lucky to have them on our team this semester!