The NHTI Business Innovation

Does your brand message ?????????????? ???? ??????????????? If customers don’t understand what you do within seconds, you’re losing them. Join us for a ????????, ??????-???????? ???????????????????? ????????????????, where you’ll learn how to create a compelling brand story and build a marketing strategy that attracts and converts customers. ?? ???????? ??: ?????????? ?????????? ???????????????? – April 10, 2025 | 3:00 PM - 5:00 PM ?? ???????? ??: ?????????????????? ?????????????????? – April 24, 2025 | 3:00 PM - 5:00 PM ?? ????????????????: StartingBlock Madison This event is part of ???????? ???? ?????????????? ?????? ???????? , helping entrepreneurs sharpen their messaging before Founder Day in May! ??? ???????????????? ??????: Eventbrite Link - https://lnkd.in/gBtJ5MXm ?? Explore more Road to Founder Day events: Founder Day Events - https://lnkd.in/gnRR_PdH #?? ?????? ?? ???????????????? ?????????? ?????? ?????????? ????????!

Your product is just the vehicle. You need to sell the destination. I never used to understand when people would say psychology is the most important thing in marketing. Now that I've seen it work, I totally get it. Nobody buys a product for the features it has. They buy the benefit or outcome that it will give them. It took me too long to understand this concept and utilise it properly. So, here are some examples to get you started: iPhone: ? 5,000mAh battery with 20W fast charging ? Charge once, stay connected all weekend Tesla: ? 1,020 horsepower electric motor ? 0 to 60 in 2.1 seconds—without a drop of fuel Coffee Machine: ? 15-bar pressure espresso machine ? Barista-quality coffee in 30 seconds iPod: ? 5gb of storage ? 5,000 songs in your pocket Duolingo: ? 1,000 bite-sized lessons to explore ? Speak fluent Spanish on your summer trip AI Assistant: ? AI-powered transcription with 98% accuracy ? Never miss a meeting, even on your day off Nike: ? Lightweight, carbon-fiber technology ? Stay light on your feet for all four quarters Dyson: ? Advanced cyclonic technology with 120AW suction ? Clean your entire home in half the time Mattress: ? Memory foam mattress with airflow technology ? Fall asleep 5x faster and wake up refreshed This core principle will apply forever and always. Those that harness it will always to be ahead of the game. Which one of these do you like best? Any more to add? Repost ? to educate your network. And follow Tom Pestridge for more posts like this.

"The ones who are crazy enough to think they can change the world are the ones who do." — Steve Jobs. Today, we honor all the incredible women who dream big and turn their visions into reality. Happy International Women's Day! ??

Who buys from you? What do they buy from you? How do they buy from you? WHY do they buy from you? These are the questions that you need to be able to answer. And the best way to do that is to create a buyer persona. In this video, I walk through a simple process to build a persona for your business.

Founder Day 2025 is officially live, and this year, we’re taking things to the next level with a Startup Pitch Competition offering $5,000+ in prizes! ?? https://founderdaywi.com This is your chance to pitch your startup, gain exposure, and win funding—all in front of a room full of founders, investors, and startup supporters. In addition to the pitch competition, Founder Day features: ? Learning opportunities from experienced entrepreneurs ? Structured & unstructured networking to connect with the right people ? Complimentary food & drinks to keep conversations flowing If you’ve attended a Capital Entrepreneurs event before, you know the energy in the room is unmatched. This year will be our best one yet—and you don’t want to miss it!

?? Last Call! ?? Tomorrow, February 25th, is the final day to sign up for the 2025 Spring Founders Circle Ignite cohort at 100State! If you’re an entrepreneur looking to learn best practices, refine your strategy, and optimize your business operations, this is the perfect opportunity to level up. Don’t miss out—secure your spot today! ? ?? Sign up here: https://lnkd.in/gNWKimUj #FoundersCircleIgnite #Entrepreneurship #100State #BusinessGrowth #SmallBusinessSuccess

?? Final Reminder! Video Business Card Workshop TOMORROW! Join us for an interactive session where you’ll learn how to build brand awareness and create a compelling video introduction for your business! Don’t miss out on this opportunity to elevate your brand. ?? Date: Tuesday, February 17 ? Time: 5:45 PM - 8 PM ?? Location: 100State Co-Working ?? Haven’t RSVP’d yet? There’s still time! Secure your spot now! https://lnkd.in/gcx9jMkq How to Prepare: ?? Draft Your Narrative – Make sure your business pitch is clear and concise before the session. ?? CapCut Video Editing – Download CapCut in advance and check out our beginner-friendly guide. ?? Workshop Materials Folder – Find examples, video format guidelines, and more. ?? Resources: Check out the workshop materials and guides before you arrive! https://lnkd.in/ga7pZWuh Looking forward to seeing you there! Tag a friend who should join and get ready to bring your business to life on video! ????

?? ?????????????? ???????? ?????????? ???????????????? ?????????????? + ???????????????? ??????????????! ?? Due to the weather, ?????????????? ???????? ?????????? ???? ???????????????? ???? ???????????????? ??????????????. Stay safe on the roads and keep warm! ???? While we won’t be gathering tonight, we’re keeping the momentum going! Check out our ???????? ???????????????????? ???????????????? to stay updated on all upcoming events: https://buff.ly/4gETuJe. ?? ?? ???????????????? ????????! We’ll soon be launching ???????????? ?????????? where you can book time with a ?????????????? ???????????? ???????????? ???????????????? ?????????????? ????????????????????????—???????????? ???????????? ????., ???? ??????????, ???? ???????????????? ???????????? ????????????. Once available, the booking link will be added to the ???????????????????? ?????????? ?????????????????????? for easy access! We’d love to see you at ???????????? ?????????????? ???????? ????????????—so mark your calendars and invite fellow entrepreneurs to join this amazing community! ?? ???????? ????????, ???????? ????????, ?????? ????’???? ?????? ?????? ????????!

?? ?????????????????????????? & ???????????????? ???????????? – ???????? ??????’?? ?????? ??????! ?? The ???????????? ???????? ???????????????? ???????????? ?????????????? is back at ????????????????, powered by ???????? & ????????????????, and applications are now open! ?? ?? ?????????????? ??????????: ?????????? ?? – ?????? ??, ???????? ?? ????????????????: ???????????? – ?????????????? ????????????????, ????-???????????? ?????????????????? @ ???????????????? ?? ?????????? ???? ???????????????? ????: https://buff.ly/4dETreY This ???????? program ($??,?????? ??????????) gives entrepreneurs the ??????????, ??????????????????, ?????? ?????????????????????? to ????????, ??????????, ?????? ????????????. Plus, thanks to our ???????????? ?????????????????????? ???????? ?????????????? ??????????????, participants will have the chance to ?????????? ?????? ?????????????? ?????? ?? $??,?????? ??????????! ?? ?? ?????? ???????????? ??????????? ? ???????????????? ???????????? ?????????? ???? ???????????? ?????? ??????????. ? ?????????????????????????? ?????????????? ??????????????????, ??????????????????????, ?????? ?????????????????? ????????????????????. ? ???????????????? ?????????????? ???? ?????????????? ???????? ????????-???????????? ?????????????????????????? ?????? ??????????????. ?????? ?? ???????????? ???????????????????????? ?????? ???????????? ??????????! ??????’?? ?????????? ?????? ???????? ????????????????. ?? #???????????????????????????? #???????????????????????????????? #???????????????? #???????????????????????????????????????? #??????????????????????????

Giovanni Aleman Sotelo will be at 100state tonight leading "HubSpot as a CRM" Get your company organized this year! Open to the public, RSVP kindly requested. https://lnkd.in/g6bW3mBD