The New Bar

Are you looking to incorporate inclusive nonalcoholic options into your events or gifting initiatives this season? Let The New Bar do the heavy lifting and together we'll create a holiday experience that everyone can participate in. Reach out to our events team at [email protected] and receive a custom quote today! #holidayhosting #holidayparty #holidaygifting #corporateevents #giftingsolutions

In search of a gift that everyone will remember? Check out our gift sets featured in the LAist and on our website at thenewbar.com! Thanks Gabriel Chabran for including us in your holiday shopping list ?? #gifting #giftsets #nonalcoholic #holidaygift #localbusiness

Our Black Friday sale is LIVE! Drink more and spend less with our favorite brands at 25% off in-store and online at thenewbar.com this week only. #blackfriday #sale #shopsmall #promotion #nonalc #gifting

Check out Kara Goldin's latest podcast episode with our founder and CEO Brianda Gonzalez! Hear about the fast-growing nonalcoholic category and the shift in consumer attitudes around alcohol. "Whether you’re curious about the rise of nonalcoholic options, entrepreneurship, or innovative brand-building, this episode offers tons of insights and inspiration." #innovation #nonalcoholic #consumer #behaviors #entrepreneurship #thekaragoldinshow #thenewbar

Unwrap the world of nonalc and send a present that everyone will remember. The New Bar offers thoughtfully curated, nonalcoholic gift sets for your clients and team. Inquire via the link below! #corporategifting #giftingsolutions #holiday #thenewbar #nonalc #gifts

Meet Chuhk Bennett, Concept Director at Madhappy and longtime friend of The New Bar. Chuhk shared how he’s adjusting to his new sober lifestyle while still embracing the romance of drinking rituals with nonalcoholic alternatives. "Every decision I make is a nonalc decision, and I am a better person because of it. Being able to indulge in a beverage simply because I enjoy it is a gift and one I no longer take for granted." Read Chuhk's story via The New Blog at the link below! #nonalc #stories #soberoctober #guide #thenewbar #lifestyle

Taylor Froding finds passion in bringing people together to celebrate flavor, intention and creativity. Her personal journey to find inspiration and purpose led her to The New Bar, where she can explore flavors and practice imagination while nurturing herself and finding balance. Read more to see what Taylor has in her glass! #community #soberoctober #guide #nonalc #thenewbar #mixology

We're hiring for the holidays! Love delicious drinks and a collaborative team? Then our part-time associate role may be the perfect fit. Our team is looking for passionate, engaged and outgoing team members to join our West Hollywood + San Francisco shops starting this November. If you're interested, please fill out an application with the link below! Cheers ?? #hiring #losangeles #westhollywood #sanfrancisco #cowhollow #retail #associate #holiday

We’re halfway through Sober October and this week we’re sharing the story of local artist and TNB customer, Maya Champion. Maya has spent the better part of six years learning about the nonalcoholic category and finding the joy in creating a beautiful NA cocktail. Read her full story through the link below ? #soberoctober #stories #thenewbar #customer #nonalc

This Sober October, we’ve spent time capturing the stories of our community, our TNB family, and those on their nonalcoholic journey. Whether you’re sober-curious, participating in a dry challenge, abstaining from alcohol altogether or simply enjoy crafting a delicious beverage, we’re proud to be a platform for everyone and anyone wishing to drink less. Today, we're sharing local Venice customer Anne Fishkin's story, the community she builds through curating nonalcoholic events and how The New Bar has been a game changer throughout it all. #soberoctober #sobercurious #nonalc #stories #events