??? I recently spoke with Robin Choy, co-founder of HireSweet, where we discussed LinkedIn use for recruiters as preparation for his upcoming webinar.
Robin started creating content more actively on LinkedIn circa 2019 and since then has gained a lot of traction and business success on the platform. He has also earned Top Recruiting Voice with his contributions.
Some great takeaways from that conversation (applicable not only for recruiters):
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So, it's better not to post "you're doing X wrong, do Y instead. Here's how".
Instead go with "I have been doing X wrong, then I tried Y and Z and Y actually worked. Here's how."
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While you can gain followers, reactions and impressions, the only thing that matters at the end of the day is who is going to want to work with you.
Even if your content is read by 300 people but those are your target audience, it's a lot better than having 100,000 impressions on an irrelevant topic that doesn't result in business.
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It is easy to spread yourself thin trying to cover everything and consequently just scratching the surface.
Instead, try going for a series of posts on a topic, add a personal story, list recommendations, ask for opinions in relevant polls, host a webinar, etc.
Thus you'll be able to gain a good understanding of how your audience engages with it as well as showcase your expertise better.
Btw, I highly recommend connecting with Robin for cool recruitment-focused content and also listening to his The Modern Recruiter Podcast.
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