The Metaverse Society

AI is transforming the way fans connect with the sports, teams, and communities they love. On March 11, The Metaverse Society’s Marine Boulot will participate in an incredible panel at HumanX in Las Vegas to explore AI and the Future of Fan Engagement. Alongside industry leaders from Raive, Dapper Labs, Fandom Inc., and Linktree, this discussion will dive into how AI is shaping personalised experiences, driving deeper engagement, and redefining digital fandom. If you're attending HumanX, don’t miss this session. See you there. See the full agenda here - https://lnkd.in/eQhUPvX2 #HumanX #AI #FanEngagement #DigitalFandom #Metaverse #SportsInnovation

The next generation of sports fandom is here. From immersive experiences to new revenue opportunities powered by Web3, Sports 3.0 is redefining how clubs, leagues, and broadcasters connect with fans. But major challenges remain, especially around licensing and digital rights. How can sports organisations unlock the full potential of virtual engagement? Our latest report, created in collaboration with Enders Analysis & Sporting Crypto, explores the opportunities and obstacles shaping this transformation. Read it now: https://lnkd.in/e8JsebAp #Sports #Web3 #DigitalFandom #Metaverse #SportsInnovation

AI is reshaping the creative process, offering enormous leaps in productivity—but it also raises critical questions about job displacement and intellectual property. At Davos 2025, Marine Boulot, Founder of The Metaverse Society, discussed the balance between AI-driven efficiency and the need to protect human creativity. Is productivity and more time for creativity coming at the expense of jobs in creative industries? Watch this clip from our panel and let us know your thoughts. A big thank you to Institut auf dem Rosenberg for hosting this insightful educational conversation with their students. #AI #Creativity #Innovation #MetaverseSociety #Davos2025

The UK’s content creation industries are thriving, with games, video, and music driving significant economic growth. In 2023 alone, the sector generated over ￡11 billion in sales and supported nearly 2.3 million jobs. - Video revenues grew by 10% in 2023, now 2.5x higher than in 2014. SVOD revenues hit ￡4.4 billion, up 75% since 2020. - The UK games industry continues its rapid expansion, with GVA up 458% since 2010. Today, 90% of its revenues are digital. - Music sales reached ￡2.2 billion, matching the record set in 2001, with subscription streaming hitting an all-time high of ￡1.87 billion. These figures highlight the strength and adaptability of the UK’s creative industries in a rapidly evolving digital landscape. The question now is, how will AI shape the next stage of growth? You can find the full report on our website by visiting - https://lnkd.in/eUmsMR5y #ContentCreation #CreativeIndustries #UKEconomy #Gaming #Video #Musicindustry

"You should not fear progress—but you should be mindful of what comes with it." At Davos 2025, Marine Boulot, Founder of The Metaverse Society, shared her perspective on AI’s impact on privacy, data, and creative industries with students from the Institut auf dem Rosenberg. While AI offers incredible opportunities, awareness and understanding are the best safeguards for creators navigating this evolving space. Thank you to Institut auf dem Rosenberg for bringing together such a thought-provoking discussion. Watch the clip and share your thoughts—how do we balance AI’s benefits with the need for privacy and security for the next generation? #AI #DataPrivacy #CreativeTech #MetaverseSociety #Davos2025

Our updated 2025 Opus of Expert Takes is here. As the metaverse enters a pivotal year, this collection highlights the key insights, innovations, and perspectives shaping its future across industries like sports, Web3 gaming, fashion, and more. A huge thank you to everyone who contributed their expertise and insights to this year’s Opus: Herman Narula, Dan Nechita, Shaina S., Craig Hepburn, Chris Dixon, Rob Whitehead, Joachim Schwerin, Julie Dawson, Iban Garcia del Blanco, Philip Rosedale, Dr Michaela MacDonald, Axel Voss, Claire Enders, CBE, Jamie King, Bernhard O. A., Anita Gademann, Victor Khoo and Jani Vallirinne. Dive into the conversations that will define the metaverse in 2025 and beyond. https://lnkd.in/eP9N9Vxv #Web3 #Innovation #ExpertInsights #AI

A huge thank you to everyone who joined us for Sports 3.0: A New Era of Digital Fandom at NFT Paris yesterday. It was a fantastic conversation exploring how Web3, blockchain, and immersive technologies are redefining sports engagement. Special thanks to our incredible panelists: - Rob Whitehead, CEO at MSquared - Pet Berisha, Founder of the Sporting Crypto - Ronan Joyce, Director of Digital Innovation at Manchester United And a big thank you to NFT Paris for hosting such an inspiring event. From virtual stadiums to fan-owned experiences, it’s clear that the future of sports fandom is digital-first—and the conversation is just getting started. Remember, you can find our latest report, Sports 3.0: A new era of Digital Fandom on our website here -?https://lnkd.in/e8JsebAp #NFTParis #Sports30 #Web3 #DigitalFandom #Metaverse #Blockchain #SportsInnovation

The sports industry is on the brink of a new digital revolution, with the?metaverse and Web3?unlocking new ways for?fans, clubs, and broadcasters?to interact. Key takeaways from The Metaverse Society’s?Sports 3.0 Report: - Immersive Fan Experiences?– Sports leagues and clubs are exploring VR, AR, and blockchain-powered virtual spaces to engage global audiences beyond stadiums. - From Match day to Everyday?– The metaverse bridges the gap between live events and social media, offering?always-on?fan engagement through gaming, digital collectibles, and interactive spaces. - Web3 & Blockchain?– Solving the “invisible fan” problem by creating?loyalty programs, digital memorabilia, and tokenised assets?that bring fans closer to their favourite teams. - Broadcasters Need to Adapt?– European broadcasters remain?risk-averse, but partnerships with metaverse platforms could unlock?new revenue streams and richer storytelling formats. - Gaming as the Gateway?– Traditional sports simulation games (EA FC, 2K) dominate, but?Web3-powered games?and virtual stadiums are?disrupting the status quo. - Crypto & Sports Partnerships?– While crypto sponsorships have consolidated, they are shifting towards?deeper fan activations and real-world asset integration. The future of sports fandom is digital-first. The metaverse will transform how we experience, interact with, and support our teams—from immersive match day experiences to 24/7 engagement. How do you see the sports metaverse evolving? Share your thoughts! Read the full report on The Metaverse Society’s website https://lnkd.in/e8JsebAp #metaverse #ai #web3 #sports #sportsIP #blockchain

If you're attending NFT Paris, you won't want to miss the Sports 3.0: A new era of digital fandom panel on the XYZ Stage tomorrow. Marine Boulot will be hosting the panel with Rob Whitehead, Co-Founder at Improbable and CEO at MSquared, Ronan Joyce, Director of Digital Innovation at Manchester United, and Pet Berisha, Founder of Sporting Crypto. We look forward to seeing you there. #NFTParis #web3 #blockchain #AI

The UK content industry stands at a crossroads. While AI is already driving productivity gains, the real opportunity lies in building new AI-centric products, leveraging bespoke UK data sets, and asserting leadership in the global AI race. Here are some of the key takeaways from our latest report: - AI will reshape content pipelines, from game development to video production. - Specialist AI talent and faster execution are critical to maintaining the UK's creative leadership. - AI-driven cost efficiencies could slow offshoring and make UK production more competitive. - Marketing and UGC are primed for AI transformation, reducing barriers for creators and businesses. - The metaverse will rely on AI to scale immersive experiences, making them richer and more engaging. The UK must move beyond incremental AI adoption and take bold steps to innovate, invest, and lead. Read the full report on The Metaverse Society’s website: https://lnkd.in/eUmsMR5y #AI #ContentCreation #Innovation #Metaverse #Gaming #Marketing