While growth remains modest and challenges persist, WPP's strategic investments in AI and asset sales signal its commitment to strengthening its market position https://lnkd.in/ewhxWsJq
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The media industry's leading source of news analysis, data, and opinion.
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The Media Leader is the media industry's leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group. Editor-in-chief: Sabrina Quagliozzi [email protected] Sign up for our newsletter: https://srds.com/the-media-leader/
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Podcast advertising is evolving with rising ad spend, shifting ad loads, and new strategies for targeting audiences and maximizing reach. https://lnkd.in/edVydnmj #podcast #ads #advertising
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DoubleVerify launches its News Accelerator program, empowering advertisers to engage with news audiences while ensuring brand suitability and fostering publisher partnerships. https://lnkd.in/gCNQE54G #media #advertising #data
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With the 2024 presidential race approaching its final weeks, political ad spending has surged to unprecedented levels, particularly in key battleground states - study by AdImpact https://lnkd.in/ecnRCWP5
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WPP?has partnered?with Roblox to leverage immersive media and gaming for global brands, focusing on engaging the Gen Z audience. https://lnkd.in/eJJxkvTG
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The Media Leader USת����
@Amazon is gearing up to introduce more advertisements to its Prime Video service in 2025 https://lnkd.in/eux55Vu3 #streaming #ads #advertising
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@Amazon is gearing up to introduce more advertisements to its Prime Video service in 2025 https://lnkd.in/eux55Vu3 #streaming #ads #advertising
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Successful LinkedIn campaigns deliver increased brand visibility, enhanced industry authority, and greater #engagement check out these tips from Digital Silk - Growing Brands Online for optimizing LinkedIn ads. https://lnkd.in/e5kd7V3c
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Generative #AI: How Microsoft��s Copilot is shaping audience engagement Rad the article ???? https://lnkd.in/eNbEN8TZ
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Pinterest introduces generative #AI tools for enhanced product imagery in #advertising Check out article ???? https://lnkd.in/eFXPDfEE
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