The McKinley Avenue Agency

The McKinley Avenue Agency is a student-run media sales and strategic communications agency under the Ball State University School of Journalism and Strategic Communication. As part of the Unified Media Alliance at Ball State University, the agency strives to empower local businesses and garner professional expertise for its students. Through a variety of creative and strategic tactics, students provide clients with innovative solutions to their unique business needs. The goal of the agency is to provide staff with opportunities to grow in their current fields of study, learn new skills that expand their education, offer opportunities for networking with seasoned communications professionals and foster an environment for growth while learning on the job.

The public relations division at The McKinley Avenue Agency creates communication plans, creates social media content, produces press releases and articles for clients and so much more. Watch the video below made by our Assistant Director of Creative Services, James White, to learn more!

Our social media specialist, Meghan Kelley, travelled to Italy this winter break on a study abroad program! To learn about her adventure, read this article!

Our advertising team at The McKinley Avenue Agency is a hardworking group of students dedicated to serving our clients needs. To learn more about what the advertising team does, watch the video below made by our Assistant Director of Creative Services, James White!

Welcome back for spring semester! Students at the agency are thrilled to be back in the office after a needed break and are ready to work with clients. Make sure to be following us on our social media accounts to stay tuned for what's to come of this semester! Linkedin- The McKinley Avenue Agency Facebook- McKinley Avenue Agency Instagram- mckinleyavenue

McKinley Avenue Agency is proud to support the Cradle to Career (C2C) campaign. Cradle to Career is a city-wide effort, supported by the George and Frances Ball Foundation, dedicated to helping children in Muncie with their education, career and life. Students at the agency have been working to produce social media, videos, advertisements and more to support the mission. A city-wide advertising campaign launched this month with billboards, MITS bus ads and posters being displayed around Muncie. Keep an eye out in 2025 to see more of our C2C work! Learn more about C2C at https://www.c2cmuncie.org/ and George and Frances Ball at https://www.gfballfdn.org/

The McKinley Avenue Agency has four team members who will be graduating this semester! We are so proud of the work they have accomplished and can't wait to see what their next chapter holds for them. Read below to learn more about our seniors! Sydney Small, Advertising and Public Relations Major Sydney worked on our creative team as a senior designer. Her main responsibilities were creating designs for client orders and creating campaign work for Cradle to Career and the Staying IN website. After graduation, Sydney is returning to her hometown and seeking a position that relates to her advertising major. Jacksen Cole, Advertising and Public Relations Major Jacksen was our Student Director of Agency Operations. Her main responsibilities were to oversee all teams of the agency and lead planning and management for our campaigns. After graduation, Jacksen is returning to Ball State University for graduate school to get her master's in public relations. Sarah Lawrence, Public Relations Major Sarah worked as our Assistant Director of Public Relations. Her responsibilities were to manage social media content creation and the editing and writing of promotional materials. After graduation, Sarah aims to pursue a career in marketing or copywriting, with plans to work in either the Indianapolis area or on the East Coast. Bachka Batjargal, Public Relations Major Bachka worked as a Communications Specialist as well as our events manager, leading our street teams on campus. Bachka also created content for our Captured on Campus feature, which is a regular feature on Ball State Daily.

The fall 2024 semester was one to remember! McKinley Avenue staff has been working hard to produce the best quality of work for our clients, we wanted to take this time to showcase our top events this semester. Keep reading to learn more about what we've been up to! CMBAM 2024 This year, our leadership team traveled to Philadelphia for the CMBAM 2024 Convention representing The McKinley Avenue Agency. It was monumental for us, with it being the most awards we have ever won. Ball State Daily Housing Fair The annual Ball State Daily Housing Fair, sponsored by The Haven, was a huge success! Students were able to talk to different apartment complexes in Muncie and potentially find their future home for next school year. Our clients were able to promote themselves to a variety of potential tenants. Family Weekend In honor of Family Weekend, The McKinley Avenue Agency released our own publication, Cardinal Families, sponsored by Village Promenade. Cardinal Families covered all-things Family Weekend, including current campus events, stories about notable Ball State families, exclusive interviews, and more. Every nest has a story, and with Cardinal Families, people could learn about the unique stories that make up Ball State's incredible community. Staying IN Staying IN is an advertising campaign run by the agency that is committed to encourage Indiana college students to stay in Indiana after they graduate. This semester, the agency has broadened the Staying IN social media platform by creating unique posts and reels that highlight the benefits of the Hoosier state. Check out @stayinginindiana on Instagram to see our content! Cradle to Career Cradle to Career is a city-wide effort dedicated to help in education, career, and life goals. Currently, the agency is in the process of creating numerous forms of content for the launching of their social media platforms in Spring 2025. The agency has also created a city-wide advertising campaign, featuring billboards and advertisements on MITS buses in Muncie with information about Cradle to Career. Keep up to date on McKinley Avenue social media platforms to follow the news of this launch! We are so excited to see what the spring semester brings! Here's to another amazing semester filled with great work!

Our Agency Holiday Party was a blast! Last night, we had an end-of-semester meeting, office awards, dinner, and Secret Cardinal! This was a great way to spend time with everyone before finals week and celebrate the holidays together. Thank you to everyone who came and participated!

The McKinley Avenue Agency's Staying In campaign was mentioned in the latest issue of Indiana Chamber-BizVoice magazine! To read the article, visit https://lnkd.in/gKMwbVHr. Follow our Staying IN account on Instagram to keep up with our content!