The Martec Group

Josh Emington, Vice President of The Martec Group, is excited to be attending The Market Research Event 2024. The rescheduled event will take place from December 3-5, 2024, at the Loews Royal Pacific Resort at Universal Orlando. It will feature speakers from Marriott International, Eli Lilly and Company, Hormel Foods, Eventbrite, Domino's, and many more. During the event, The Martec Group will be holding a raffle for a YETI 45 Hard Cooler. Simply visit our booth to enter. #TheMarketResearchEvent #MR #MarketResearch

"The Importance of Expert-Led Commercial Due Diligence in Private Equity Investments" The latest collaboration comes to us from Martec President Rick Claar and Vice President Josh Emington... "As economic uncertainty, shifting market dynamics, and increased competition have become the norm, private equity firms face unprecedented pressure to conduct thorough and precise evaluations of potential investments. "Investors understanding the role and appropriate application of research and strategic consulting in the deal process are well positioned to maximize ROI and minimize otherwise undiscovered risks. "Commercial due diligence (CDD) plays an essential role in this process, providing a deep dive into a target’s market, competitive landscape, and growth potential. "Now more than ever, engaging in CDD can significantly improve the investment decision-making process and drive higher returns…quickly, efficiently and reliably." CONTINUE READING to hear the authors' perspectives on: -> Several key factors have made CDD more critical now than ever. -> How expert-led CDD can add significant value to any investment opportunity assessment. -> Examples of what can result in the absence of thorough commercial due diligence And don't forget to download the one-pager our team shares with investors facing these issues. See the link at the bottom of the article!

Last week, Josh Emington, Vice President of The Martec Group, attended the Florida ACG Capital Connection. Josh enjoyed networking with many talented individuals from various companies, and listening to a great presentation from "Mr. Wonderful" himself, Kevin O'Leary. We are grateful for the opportunity to sponsor such a fantastic event! #FLCC #PrivateEquity #DueDiligence #BrandStudies #MarketStudies #CommercialDueDiligence #VOC?

Come visit Josh Emington, Vice President of The Martec Group, at the Florida ACG Capital Connection! For a chance to win a YETI cooler, simply stop by our dedicated table SP30, pick up a ticket, and hold onto your number for the drawing. Josh looks forward to connecting with many of the 900 representatives from private equity firms, investment banks, growth-oriented companies, accounting and law firms, and other professionals attending the tradeshow. #FLCC #PrivateEquity #DueDiligence #BrandStudies #MarketStudies #CommercialDueDiligence #VOC

Congratulations to Josh Emington, Vice President of The Martec Group, on his 11th work anniversary! Josh studied Communication and Political Science while playing soccer at Adrian College.?He also earned his Master’s in Communication Research at Michigan State University. As a life-long learner, Josh has also completed a Private Equity program with Wharton, a Sales leadership program with Kellogg School of Management, and a market research-specific program with the University of Georgia (earning his IPC). Josh began his career with Martec as a market analyst and worked his way up from senior analyst, to project manager, and now vice president. He loves adventuring outdoors and staying active. Josh is also a leader in his church community and enjoys serving, studying, and ‘hanging out’ with the people in his teams, life group, and local CrossFit box, Seven Springs Crossfit. He has been happily married for 13 years and has a large extended family. The Martec Group is grateful for Josh's contributions over the years, and we are thankful to have him as part of our team. #WorkAnniversary #Insights #MarketResearch #GoGreen #GreatDayToBeABulldog

The Martec Group would like to congratulate our Senior Analyst, Ryan Mulder, on his 3rd work anniversary! Ryan double-majored in Business and Spanish at Kalamazoo College and joined The Martec Group in 2021 after working in Accounts Payable in his hometown of Grand Rapids, MI. Outside of Martec, Ryan enjoys training in jiu-jitsu, capturing astrophotography, and playing the piano. As an avid learner, Ryan appreciates the opportunity to conduct research across various industries. The Martec Group is grateful to have Ryan on the team, and we look forward to seeing how he continues to develop his career with us. #WorkAnniversary #MarketResearch #Insights

A category-leading automotive aftermarket parts manufacturer was faced with a crossroads: Continue to support multiple sub-brands that competed in the same market and at similar price points, or make the difficult decision to discontinue one of the brands? As Martec Partner Chuck Bean demonstrates in our latest case study, the answer came with confidence, in the form of a methodology known as Price-Value Mapping... "There was significant risk in making the decision to essentially kill a product offering and all of its market share; and such a weighty consideration brought with it an understandable amount of hesitance. "Using a series of research studies in a methodology known as?Price-Value Mapping, the conclusions were clear, and the decision was made with confidence. "What resulted, perhaps initially thought to be counterintuitive, was increased market share, all while reducing costs and administrative burden." CONTINUE READING to learn how Martec applied this methodology to achieve meaningful, measurable results: "By going the extra mile to do the hard work of studying the market, and its stated and unexpressed preferences, costs were saved and market share was gained — the ultimate win-win."

Congratulations to Martec President Rick Claar on his 34th work anniversary! Rick studied biology at Yale University; however, his love for business led him to explore career options in the field. In 1990, Rick joined The Martec Group. Around the same time, he also pursued a Master’s in Finance from the University of Michigan. Outside of Martec, Rick enjoys playing squash, sailing, landscaping and gardening, and traveling. Although he appreciates the diverse biomes of New Zealand, his favorite place is Torch Lake, Michigan. He has been married for 30 years and is a proud father of three children. Rick’s contributions over the past 34 years have helped The Martec Group grow into the market research powerhouse it is today—a legacy for which The Martec Group is truly grateful. #workanniversary #marketresearch

The Martec Group is proud to sponsor the Florida ACG Capital Connection! Catch up with our Vice President, Josh Emington, at the JW Marriott Miami Turnberry Resort & Spa from November 13th to 15th, 2024. Visit our dedicated table SP30 for a chance to win a YETI cooler! Pick up a ticket and hold on to your number for a chance to win. Josh looks forward to connecting with many of the 900+ representatives from private equity firms, investment banks, growth-oriented companies, accounting and law firms, and other professionals attending the tradeshow. #FLCC #PrivateEquity #DueDiligence #BrandStudies #MarketStudies #CommercialDueDiligence #VOC

As brands strive to understand what drives consumer actions, emotions, and motivations, effective audience segmentation is key to creating tailored strategies that resonate. At the heart of this approach lies a methodology that not only looks at basic demographics but also dives deeper into behaviors, needs, and even emotions. The latest from Director Emily Bielak explores the different ways to segment audiences and how this allows brands to gain richer insights into the forces shaping consumer or customer decisions.