The Marketing Woman Podcast

Marketers in 2025: We’re not ‘hacking growth’ anymore. We’re just trying to get past the algorithm’s mood swings #marketing #growthstrategy #digitalmarketing

I used to overthink every single LinkedIn post (: ?? What if no one likes it? ?? What if I sound cringe? ?? What if my idea isn’t good enough yet? Then I realized something: the best content isn’t perfect...it’s real. The people crushing it on LinkedIn? They’re not “experts” with polished, AI-written posts. They’re just… showing up. Here’s how you actually grow: ?? Keep it real! Share the messy parts, not just polished wins. ?? Talk about your lightbulb moments...If something changed how you think, it’ll help someone else, too. ?? Pick one platform to master; you don’t need to be everywhere. Just be great somewhere. Your unique voice matters. And trust me, the only “bad” post is the one you never hit publish on. So… what’s stopping you?? ──────────── ?? Watch the full episode here: https://lnkd.in/epdd6rXE ──────────── Want more insights like this? Sign up for The Marketing Woman Podcast newsletter to get weekly updates on content that dives deep into demand gen, AI in marketing, and actionable strategies to grow your brand. Join the community for exclusive tips, episode previews, and more https://buff.ly/4gm8uvW ───────────── ??? Anusha Ramesh Kannan #Personalbranding #LinkedIngrowth #Authenticity

Marketers before AI: ‘We don’t have enough data to make a decision.’ Marketers now: ‘We have too much data to make a decision.’ #dataanalytics #marketingtrends #aiinmarketing?

Let’s talk about the biggest marketing shift happening right now… For years, marketers have been obsessed with lead generation; pumping out gated content, tracking MQLs, and obsessing over traffic. But what if I told you that game is dying?? ?? Ad costs are up. ?? Buyers are drowning in noise. ?? Decision-makers trust people, not brands. The smartest companies? They’ve stopped playing the lead-gen game and started doing this instead: ?? Investing in community-driven marketing ?? Turning customers into brand advocates ?? Creating retention-first strategies. Because let’s be real...why chase new leads if you’re not keeping the ones you already have? (: Funnels push people through a process. Flywheels create momentum. The question is, are you still stuck in lead gen mode, or are you building a brand people want to stay with? ?? Watch the full episode here: https://lnkd.in/exS6MQGn ──────────── Want more insights like this? Sign up for The Marketing Woman Podcast newsletter to get weekly updates on content that dives deep into demand gen, AI in marketing, and actionable strategies to grow your brand. Join the community for exclusive tips, episode previews, and more https://buff.ly/4gm8uvW ───────────── ??? Anusha Ramesh Kannan #Marketingstrategy #Brandbuilding #Communityfirst

Every marketing strategy in 2025 sounds like: ‘Just be authentic.’ Cool. Let me tell my CFO that vibes drive revenue #marketingstrategy #contentmarketing #brandbuilding

Most case studies don’t fail because of bad results. They fail because they aren’t built for how buyers actually think. Here’s what works now: ??♀? Get specific. “We helped them improve efficiency” is forgettable. “We cut invoice processing from 20 hours to 2” is compelling. ??♀? Address fear. Buyers don’t just want to win—they want to avoid making the wrong decision. Show them it’s safe to move forward. ??♀? Make it easy to share. The end user isn’t always the decision-maker. Give them the tools to sell your solution internally. If your case studies aren’t closing deals, they’re just taking up space. Time to rethink them. ?? Full episode link in the comments. ──────────── Want more insights like this? Sign up for The Marketing Woman Podcast newsletter to get weekly updates on content that dives deep into demand gen, AI in marketing, and actionable strategies to grow your brand. Join the community for exclusive tips, episode previews, and more (Check the comment section to get it :)) ───────────── #B2BMarketing #ContentThatConverts #MarketingStrategy #SalesTools ───────────── ??? @Anusha Ramesh Kannan

Marketing trends move fast!!! In 2022, TikTok was just a dance app. In 2023, AI content was still optional. In 2024, brands realized community > virality. It’s 2025. If you’re still running the same playbook from 3 years ago, you’re already behind. Adapt or become irrelevant. #marketingtrends #futureofmarketing

Boss: “The campaign flopped.” Marketer: “Why?” Boss: “It just didn’t work, I told you so...” Cool. Super insightful. Let’s try again: ?? Did it get enough reach? ?? Was the messaging off? ?? Did we target the wrong audience? ?? Did we actually follow up? If you’re not asking the right questions, you’re setting yourself up to fail again. #marketinganalytics #datadrivenmarketing

The way buyers consume case studies has changed. ? No one is reading a five-page PDF. ? No one trusts vague, overhyped success stories. ? No one is waiting to be convinced—they’re actively looking for proof. So what works now? ? Hook them immediately. No long intros—get to the real pain point fast. ? Use real numbers. 20% growth means nothing unless buyers understand how it happened. ? Experiment with format. Video breakdowns, interactive charts, and even short-form LinkedIn posts work better than long reports. If you’re still writing case studies like it’s 2015, you’re missing out. ?? Full episode link in the comments. ──────────── = Want more insights like this? Sign up for The Marketing Woman Podcast newsletter to get weekly updates on content that dives deep into demand gen, AI in marketing, and actionable strategies to grow your brand. Join the community for exclusive tips, episode previews, and more (Check the comment section to get it :)) ───────────── #B2BMarketing #MarketingInnovation #ContentMarketing #SalesEnablement

Your product does X, Y, and Z. Cool. But can you: ? Save me time? ?? Make me look good to my boss? ??Help me hit my goals faster? That’s what people actually want to know!! Stop talking about what your product does. Start talking about what it changes. #productmarketing #marketing