The Marketing Strategy Group LLC

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend?Shawn Kanungo, I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers.? #AI #marketing #ROI https://lnkd.in/g8mgaDy9

As an immigrant I feel the need to say something about the USA. In the divided nation that we live in, I feel it is important to speak about it from the perspective of an immigrant. Perhaps because I have traveled to other countries and I understand the beauty of America. Please note, I’m not saying any country is better than another, but we do truly have a remarkable nation. All of that earned by the blood, sweat, and tears of change makers. Including the many women who have been activists that helped fight for the freedom we enjoy today in America. #election #immigration https://lnkd.in/gf-G8JGP

Developing a marketing strategy is the an important first step in bringing your product or service to market. If you have not outlined a plan based on research and analysis, you are wasting your money and time. https://lnkd.in/gkemdzNs #marketingstrategy #marketing

AI + Research "Why we care.?Creating images and texts from a simple prompt is working its way into marketing workflows. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said." #AI #digitalmarketing https://lnkd.in/gwbMN5vA

AI won’t replace your own intelligence, but it can augment it. Consider AI a team partner that can generate headlines, images, and audiences—letting your team devote more energy to strategy and loyalty. #AI #digitalmarketing https://lnkd.in/gtV3kGGa

"The U.S., online users are on average 2X more likely to use YouTube to discover new products or brands versus other social sites or apps.?And, according to Ipsos, surveyed online users are, on average, 67% more likely to buy a product after seeing it in an ad on YouTube versus social platforms." #youtube #digitalmarketing #ecommerce https://lnkd.in/g6N8RDsA

I highly recommend you check out this podcast with the CMO of Canva! Canva #digitalmarketing https://lnkd.in/gQv24etN

AI + Marketing Workflows With AI, creative technologists will engage with both no-code and low-code environments to automate more of the marketing pipeline. Visual workflow builders empower marketers by allowing system-to-system integration into a no-code visual interface. #ai #marketing #digitalmarketing https://lnkd.in/gzqCYJKE

Learn why hiring a digital marketing consulting service is critical. #marketingdigital #marketingstrategy https://lnkd.in/gQBfc_8u

AI-driven customer-centric experiences: "To drive customer-centric messaging and experiences, AI can be used to ingest customer signals from all channels, update the customer profile, and then propose next best actions that are relevant to those customers." “Ultimately it’s just trying to help customers achieve whatever they’re doing in that stage,” said Comuso. “And when they get to that step, we never try to force them to the next one. Instead, we look across all those journeys [from previous customers] and see where she is in the bigger picture, and then use real time decisioning and propensity modeling.” #marketing #ai #personalization https://lnkd.in/gjUrXQdD