The Marketing Meeting的封面图片
The Marketing Meeting

The Marketing Meeting

在线音视频媒体

A show that combines interviews with marketing experts, together with the latest news, tools & strategies in marketing.

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关于我们

The Marketing Meeting podcast is a bi-weekly show hosted by Itir Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools, and the implications around AI in marketing. Apple: https://apple.co/34Gau33 Spotify: https://spoti.fi/4buaVL5 Youtube: https://bit.ly/3CH1qHx

网站
https://ie-brand.com/
所属行业
在线音视频媒体
规模
1 人
总部
New York
类型
私人持股
创立
2021

地点

The Marketing Meeting员工

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动态

  • New episode is here. Why Marketers Need to Embrace Better Media with Tom Denford. Tom had 3 great book advices at the end of the podcast too. Links are in the comments.

    查看Itir Eraslan的档案
    Itir Eraslan

    Brand Strategist | Consulting CMO | Founder @ IE.

    Cheaper media is not better media. Because it comes at a cost. Marketers often chase lower CPMs (cost per 1,000 ad impressions). But what’s the real trade-off? Ad clutter, fake clicks, bots, and declining quality. Tom Denford, co-founder of ID Comms, puts it perfectly: “You get what you pay for.” For me, the future of media strategy lies in quality over cost. - What if we all set a higher bar for media quality? - How might that shift things moving forward? Thank you, Tom , for joining me on this episode. * Links to the episode are in the comments.

  • The new episode.

    查看Itir Eraslan的档案
    Itir Eraslan

    Brand Strategist | Consulting CMO | Founder @ IE.

    How should I use AI for marketing? Where should I start? A?year ago I started a podcast series on AI, just because of these two questions I had as a marketer. A lot of things evolved since then but I still ask these two questions to my guests. Ashley Gross joined me on the last episode of The Marketing Meeting. We discussed practical ways that small businesses can apply AI to create campaigns. Ashley is an AI marketing strategist and founder of The Prompt Community, dedicated to making AI education affordable and accessible. Happy Friday :) ps: I shared the episode details in the comments.

  • The Marketing Meeting转发了

    查看Itir Eraslan的档案
    Itir Eraslan

    Brand Strategist | Consulting CMO | Founder @ IE.

    One of the reasons AI projects are failing during implementation: Companies task data scientists with selecting AI projects. Oftentimes, the data scientists do not have visibility or clear understanding of business goals. This results in significant misalignments internally. → If we are building AI for marketers, it’s essential to have those marketers in the room. Same applies to AI for sales, operations, finance. My conversation with Iavor Bojinov from Harvard Business School explores AI and businesses. Links to the episode of The Marketing Meeting are in comments.

  • The Marketing Meeting转发了

    查看Itir Eraslan的档案
    Itir Eraslan

    Brand Strategist | Consulting CMO | Founder @ IE.

    How do you select the right software in an ocean of ALL softwares? Irit suggests to start with three P’s: 1) Purpose 2) Process 3) People If you don’t know Irit Levi yet, she is the expert in business processes, software, and automation. On the last episode of The Marketing Meeting, I met her to ask all my burning questions about automation. I wasn't expecting such a topic to be so much fun to discuss. :) Irit, it was a pleasure talking to you. Thank you for all the great tips you've shared. Links to the episode are on the comments. Happy Friday. Ie. ?

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