The Marketing Club AU/NZ

Last night, this little marketing club went where no other marketing club has gone before and took the stage at SXSW Sydney ?? TMC Founder, Chanel Clark, and industry expert & storyteller, Cassie Roma, nerded out on all things omni-channel marketing, explaining why more brands need to embrace understanding how different platforms and channels can work at different times for their audience. Missed it? Here's the key takeaways: ?? What is Omni-Channel? Omni-channel marketing creates a seamless customer experience across all touchpoints—an ecosystem, not just social media! Storytelling is key. ?? Current Trends AI, personalised experiences, and cohesive brand messaging (blue-sky storytelling!) are reshaping how consumers engage with brands. ?? The Power of Data Data insights are the secret sauce! They reveal customer preferences, optimize campaigns, and fuel personalised interactions. ?? Customer Journey Mapping Mapping the journey across touch-points is critical. Consistency in channels, calls-to-action, and messaging is key. ?? Blending Online & Offline Successful brands integrate digital and physical experiences, from click-and-collect to seasonally-driven campaigns (think sports, concerts, and summer drinks!). ?? Content is Everything High-quality, consistent content across channels drives engagement. Storytelling bridges platforms—shout out to the “story cycle”! ?? New Tech & Tools Chatbots and AI can supercharge omni-channel strategies, improving customer engagement and experiences. ?? Social Media Evolution Social commerce and influencers are playing bigger roles in shaping omni-channel brand narratives. ?? Agility is Key for 2025 Agile teams are crucial for quick adaptation. Curiosity-driven teams who iterate and test continuously win. A massive thanks to Clear Hayes House for having us and popping our SXSW cherry! We already can't wait to be back bigger and better next year! ?? #marketing #community #netwokring #sydney #sxswsydney Susie Thomson Alex Hayes

How do you make a new startup stand out? ?? We pitched this question to James Hurman from Previously Unavailable, and his message was clear: Be different! Avoid falling into the trap of doing exactly what other companies in your category do, and break the mold with thoughtful strategy. By following this advice, you'll end up with branding that's effective and distinctive—sticking out from the crowd exactly in the way you want! ?? So, do you try to be different with your approach to branding? We'd love to hear from you!

New Campaign Alert! Swipe ?? to learn about the latest ASICS campaign promoting a worldwide 'Desk Break', and why we think it's awesome. Let us know what you think!

Join us for an afternoon at Google Sydney! ?? As marketers, we all know one of the hardest things we all struggle with is measurement. What data should we be looking at, what are we comparing it to and where is this data coming from? We've partnered with XPON x Google Cloud to bring you one truly epic panel discussion: Mastering Marketing Measurement ?? We'll be diving into the evolution of marketing measurement—from basic techniques to advanced strategies—and exploring what the future of data-driven marketing will look like. Key Takeaways: ? Develop practical skills to measure marketing efforts at any stage of maturity. ? Gain a deeper understanding of measurement beyond basic ads and analytics, focusing on more complex strategies. ? Receive a clear roadmap for advancing your measurement capabilities, from foundational practices to cutting-edge techniques. This event is perfect for marketers looking to enhance their skills, get a better understanding of measurement and stay ahead of emerging data trends. Don't miss out on expert discussions, practical takeaways - and some great networking of course, TMC style ?? RSVP through the Eventbrite ticket link to secure your spot - limited spaces available. #marketingmeasurement #datadrivenmarketing #googlecloud #sydney #event Tim Lillyman

Did you know that women aged 45 and older hold $30 trillion in spending power? ?? We spoke to Sasha Radford from The Stella Collective about how to address clients who might be skeptical about tapping into the 'older' market. Her take was simple! As the largest generation alive, it would simply be unwise to not target them. So how are you targeting this section of the market? ??

Calling all Gold Coast marketers - we are coming for you!! ?? You've been asking for another networking event for a while and we thought it would be rude not to deliver ?? Join us for our next social networking event in the GC as we aim to get marketers to connect with each other in a fun and social environment. From seasoned marketers, to those just starting out, come along to meet other marketers as we share, learn and grow together. Whether you're in ecommerce, PR, design, SEO/SEM and all the bits in between, this is a casual networking event to meet others in your city and get to know each other! #marketing #event #community #goldcoast #networking

My time to shine ????

TMC in the news - catch us at SXSW Sydney ?? It's not everyday you get to see yourself in StopPress highlighting our speaking slot next week! Catch TMC Founder, Chanel Clark, and industry expert, Cassie Roma nerding out over all things marketing and no doubt some epic pitching for TMC at Clear Hayes House. We're on a mission to get content so if you're heading along, keep an eye out for a TMC sign (that we hear our founder will be walking around with non-stop coz #content) And if you're keen to come along to SXW, we have a special discount offer so DM us! #marketing #community #sxswsydney #networking Susie Thomson Alex Hayes

We want to make TMC the very best it can be, so we always love hearing from our members. So, at our last Auckland event, we asked for one word to describe TMC. Here's what you had to say! ??? What's one word you would use to describe TMC? ??

Here’s to another successful meetup in Christchurch! ?? We loved seeing heaps of new faces among the 20 attendees! It’s always a privilege to facilitate space for connection in this rapidly growing community. Thank you to everyone who could make it! Sammy Bolton Martha Stryj Lucy Godwin Hannah Greenhalgh Aaron Price Trina Edwards Eleanor B. Titus Kam Clare Stanton Andréa Marshall Grazel G. Abby Dickinson Makaela Smith Scott Gregan Maeghan Harrington