Two years ago, I joined SCE Credit Union, an organization proud of its rich history and positive impact on its members and community.
Shortly after starting, I questioned whether I had made the right decision to leave my company. This organization faced a daunting digital transformation and rebrand, requiring the collective effort of the entire company.
We began our journey by filming team member testimonials, asking, “Why do you love working at this credit union?” Their heartfelt responses reassured me that I joined a place where employees deeply cared about their work.
Through focus groups, member testimonials, senior leadership workshops and board interviews, we developed a new vision and mission reflecting the organization's essence. After considering 1,000 name options, 800 logo designs, and crafting our new brand, I am honored to be part of launching Rize Credit Union.
Decades of experience and dedication from credit union leaders have fueled this work, ensuring our credit union's vitality and creating a movement for our audience and younger generations. It took the entire company’s effort, completing over 200 projects in less than 24 months, to achieve this transformation, updating processes, systems, digital banking, online applications, and risk procedures.
This accomplishment would not have been possible without the leadership of our executive team - Jennifer Oliver, Eric Harvell, Lilia Rojo, Jeanine Corpuz, and Tony Salse; our Board of Directors and Supervisory Committee - Michael Maxwell, Nancy Bond, Kenji Coleman, Angela Wilson, Christopher Carter, Victor Dominguez, Kevin Nesby, Tim Ferreira, Valerie M., and Chuck Green; and our dear partner and friend, Susan Mitchell from Mitchell Stankovic and Associates.
A special acknowledgment goes to our CEO, Jennifer Oliver. Her vision, leadership, passion, and support spearheaded this transformation. This rebrand is more than just a name change; it stands as a testament to one of the most challenging and impressive company turnarounds, executed with heart, empathy, and thoughtfulness. I am grateful for the opportunity to work with such an outstanding leadership team, board of directors and supervisory committee.
A heartfelt thanks to the entire marketing team— Annette Coronado, CSE Dawn Miles-Castillo , Emily Sobolewski, Veronica Garcia, and David Vidaurri— for turning this vision into reality through their tireless efforts. I am proud to be part of your team. ??
And to our partners, thank you for your support, especially Nicholas Platt from LO:LA (London : Los Angeles) for their work on brand development, Jason Haffley for producing all of our videos for the past two years, and Argentum Partners for their help with our communication plan rollout. They all contributed to helping revive our organization's brand and tell our story.
Now, it’s time to become part of something bigger than just a bank. It’s time to Rize Beyond Banking.
Welcome to Rize Credit Union.????
RizeCU.com
