News avoidance is on the rise. Journalists feel it, and the research shows it: The news feels irrelevant, unrelatable, anxiety-inducing, and untrustworthy – and that's causing more and more people to avoid it altogether.
This is harmful, of course, to journalists’ overall relevance and newsrooms’ sustainability. But it also has deeper, and more dangerous, social implications.?
So what can journalists do? Start here with these three things you should know about news avoiders. ??
Ready to take action? We have two opportunities for you.
? Join a free Q&A on March 19 with news avoidance researcher and author Benjamin Toff. The conversation will leave you with concrete strategies to try to reach news avoiders with your journalism.
? Apply for the Confronting News Avoidance program, where you’ll work alongside Trusting News staff and a cohort of newsrooms to implement strategies in your newsroom.
More information here. https://lnkd.in/g79vxaxS