The Lead Generator

Are you tired of leads that don't convert? Are you wasting time on prospects who don't really have a need, budget, or the authority to buy? Call TheLeadGenerator.com. And start filling your funnel with deals that might actually close.

Do you need to get better results on the phone? Do you need to be able to get through to decision makers more often? Do you need to stimulate interest more reliably? Do you need to get more appointments with qualified and interested prospects? Do you need to accelerate your Sell Cycle? Or do you need to increase your Close Rate? Sign up for "Cold Calling for Professionals," and get the results you need, with none of the pain!

Are you spending a lot of money on Marketing, but not getting the ROI you need? Are you forever waiting for sales that never seem to close? Are you hoping the next new initiative will work? As you know, "hope" is not a strategy. But calling TheLeadGenerator.com is.

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Free Advertising Agency! OK, so yesterday I saw the absolute dumbest post ever from a guy who says he’s starting up a new advertising agency. Anyway, this guy gets on and announces that he’s starting up an advertising agency where you don’t have to pay for anything up front. You don’t pay for campaign planning. You don’t pay for copywriting. He’ll even front you the media. And you only pay if he brings you paying customers. Now we all know that the glut of so-called Marketing Experts has forced a lot of people to work on a pay-per-lead basis – which is a lose-lose in its own right. But this guy is willing to trust not only that he can produce good leads, but that you, the client, can close them. And that you’ll pay him when you do. Look, we get about 50 requests a day from companies that want us to work on the back end. So it’s not like there’s no demand for this kind of “free lunch.” And so it’s not like this guy just re-invented the wheel. But you have to ask yourself, it he’s so good at Marketing, why is he investing his talents in such a risky venture? https://lnkd.in/epmBgw4B

Free Advertising Agency! OK, so yesterday I saw the absolute dumbest post ever from a guy who says he’s starting up a new advertising agency. Anyway, this guy gets on and announces that he’s starting up an advertising agency where you don’t have to pay for anything up front. You don’t pay for campaign planning. You don’t pay for copywriting. He’ll even front you the media. And you only pay if he brings you paying customers. Now we all know that the glut of so-called Marketing Experts has forced a lot of people to work on a pay-per-lead basis – which is a lose-lose in its own right. But this guy is willing to trust not only that he can produce good leads, but that you, the client, can close them. And that you’ll pay him when you do. Look, we get about 50 requests a day from companies that want us to work on the back end. So it’s not like there’s no demand for this kind of “free lunch.” And so it’s not like this guy just re-invented the wheel. But you have to ask yourself, it he’s so good at Marketing, why is he investing his talents in such a risky venture? https://lnkd.in/eA3vjZMd

The Fifth P We had an interesting discussion in one of our groups the other day, this time about the 4Ps of Marketing, and whether or not “positioning” is the 5th P. I argued that Positioning was just another go-to-market tool, based on Kotler’s subsequent correction; but my counterpart argued that the 4Ps are about tactics, while positioning was part of your “strategy”. And he asserted, correctly, that there are a bunch of articles on the topic, and research, and lots of big companies that subscribe to that theory... https://lnkd.in/ehbzp9Mz

Jump-Starting Your Sales The material in the Learning Center includes content, tools, services, and access to coaching for business owners, and Sales and Marketing professionals, who want to increase their sales, their market share and their profitability based on the book "The Lead Generation Paradigm" - to which this site is an adjunct. It is highly recommended that you read the book, watch the videos, or listen to the podcast before trying to use any of the tools on this site, as they probably won't make much sense without the context provided by the book. https://lnkd.in/eFrtDEY6

I Told You So In today's example of Bad Marketing, we have the Democratic Party. In a win-or-go-home battle, they got their heads handed to them by the Republicans. Whether you're a Democrat or a Republican, you could see this Marketing failure coming a mile away, as you can tell from this video I posted back in early July. https://lnkd.in/eGr2Ujqz

Missed the Bus Today's question comes from a Website developer who met a small business owner at a networking event. Evidently the owner was unhappy with his Website, and expressed interest in talking about it. According to the developer, the owner did have some real problems with his Website. But the guy got busy, and forgot to call him back. And so he was asking the group if it was okay to text the owner and try to re-kindle the lead. Not surprisingly, almost everyone in the group recommended calling him, not texting, figuring, what have you got to lose? And there were a couple of good answers. For example: Most people said he should apologize for dropping the ball. And re-establish some rapport. And there were some stupid answers. For example, some said the developer should drip on him with email, and see if he responds. And a few said the developer should just send a quote, to show that he had done some work. OK. What I don't get was that no one said the guy should check the Website to see if the owner had already fixed his problem before calling. What would it have taken? Five seconds? Go Birds! https://lnkd.in/en2nbMeU