The Lacek Group

It's that time of year again when we celebrate our employee milestone anniversaries. Kicking off this year's milestone season was a recognition of our 3-year employees who received a piece of carry-on luggage. Today, we celebrated employees marking five years at the agency with a delicious luncheon at Wood + Paddle and a round of toasts from their team leaders. Cheers! #laceklife #employeerecognition #tradition

World Mental Health Day couldn’t be arriving at a better time: The news is heavy, the weather is erratic, and the election is weighing us down. That’s why our employees can try meditation today, and get an extra day off next week. We hope they’ll grab some extra z’s, eat healthy, get some exercise, and, if needed, reach out to one or more Mental Health Helplines: International Directory (helpguide.org) #worldmentalhealthday #laceklife

Accused in the media of?killing products and industries ranging from napkins to diamond engagement rings, millennials have exacting expectations for the brands and products they purchase. If brands want to earn their loyalty, they must deliver personalized experiences and authentic messaging. In the third installment of our Generational Marketing series, vice president of Strategic Services Barbara Frey Olson explores the best ways to connect with millennials and offer the experiences, products and messaging they value. Read the blog: https://lnkd.in/gRKNE7pS #advertisingandmarketing #marketingstrategy #communications #loyalty #customerloyalty #customerexperience #customerengagement

Today’s marketplace has reached an urgent innovation inflection point. Brands that establish themselves as innovators now have an opportunity to entrench brand devotion and remain in a position of leadership in their industry for years to come. SVP–Strategic Services Michelle Wildenauer, and SVP–Marketing Innovation Julie Bustos, share four trends that are fueling the overlapping urgency and opportunity of innovation today. Read the blog: https://lnkd.in/gRcm7H7D #innovation #advertisingandmarketing #brands #loyalty #customerengagement #customerexperience

Thanks Amy Farsht for your smart thinking and contributions to this valuable article!

What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization. In this new white paper, senior director of digital strategy Todd Hedberg, MBA shares a in-market examples and a four-step, AI-informed process aimed at leveling up brands’ marketing efforts. Download the white paper: https://bit.ly/TLG_IP_AI #ai #customerengagement #personalization #personalizedcommunications #brands #advertisingandmarketing

Hispanic Heritage Month is happening across the country, Sept. 15–Oct. 15. Here in Minneapolis, Gala Latina celebrates Latino culture with business and community leaders on Oct. 3. Cine Latino will be celebrating with a 10th anniversary festival Oct. 9–Oct. 13. How’s your community celebrating its Hispanic roots? #HispanicHeritageMonth2024 #latinx #latina #latino #hispanicheritagemonth

In this new blog, summer intern and campus brand ambassador, University of Minnesota senior Fametta Zubah shares her personal experience building these strategic partnerships, and the payoff for the brand in building deeper relationships with their customers. Read the blog: https://bit.ly/TLG_AMB #branding #brands #advertisingandmarketing #loyalty #customerengagement #innovation

In a recent Total Retail article, manager of Strategic Services Jasmin King shares four ways retail brands can leverage DEI initiatives to benefit employees, attract new customers, boost output and contribute to long-term financial success. https://bit.ly/TLG_TR_DEI #DEI #Inclusion #Equity #advertisingandmarketing #business #retail

SVP of Account Services Randy Gunderson shares his top five tips to building lasting customer relationships in a recent interview with Authority Magazine. Our recognized expertise in building deep, trusted, and enduring relationships between our clients and their best customers gives Randy a unique perspective on the topic inside and out. Read the article: https://bit.ly/TLG_AUTH_RG #customers #customerengagement #customerrelationships #loyalty #trust #innovation #marketingandadvertising #AuthorityMagazine