The Kitchen Collaborative

We launched our annual Infratech Visionaries B2B influencer marketing campaign in January, featuring the innovative outdoor living designs of Sean McAleer from DeckRemodelers.com and Chris Kempel from Kempel Architects! The campaign included documentary-style videos, dedicated microsites, and a month-long organic and paid social media promotion. The results were impressive: a 199% increase in Instagram impressions, 277% more accounts reached, and a 241% boost in video views. Influencer collab posts also drove a 107% increase in total video views and 66% of total engagements. #InfluencerMarketing #SocialMediaCampaign #ContentMarketing #DigitalMarketing

Last week, we shot our beloved annual Infratech Comfort Heaters Visionaries campaign where we profile leading architects, designers, and builders that install Infratech premium outdoor heaters with a campaign that includes video content, a web page, and a digital marketing campaign! A big thanks to Christopher Kempel of Kempel Architects, Sean McAleer of Deck Remodelers, and Ron Carroll of RL Carroll General Contractors for participating. ?? #videoproduction #videocontent #socialmediamarketing #digitalmarketing #influencermarketing

We were honored to work with Carley Knobloch, digital lifestyle expert and host at KTLA and Today Show on an influencer campaign for premium electric heater client Infratech Comfort Heaters! This case study on Carley's recent backyard reno was created to promote Infatech's design services and smart home capabilities. The full length version of this video was created for Infratech's site and YouTube, with vertical cuts made for organic and paid social media across a range of platforms. #videoproduction #influencermarketing #digitalmarketing #contentcreation

Before we begin a #digitalmarketing campaign, we do extensive research and strategy work and delivered in what we call a Brand Blueprint. This helps get the client on the same page and serves as a foundation for all the work we do for organic and paid social media for a full year! Learn more about our unique, brand-centric process to social media here: https://bit.ly/2uu1L1W #socialmedia #digitalagency #marketingagency #brandingagency

The use of trending audio, whether it’s music or humorous voice clips, has become a staple in content creation since the rise of TikTok and Reels, but expressing yourself with music is becoming more woven into the functionality of the apps including with partnerships with music streamers. In August of 2024, Instagram released functionality that allows users to choose a 30-second clip of a favorite tune to add to their profile using the platform’s music collection. #socialmediatrends #socialmediamarketing #digitalmarketing

The B2B influencer campaign we strategized, produced, and implemented in partnership with Home On Point for Infratech Comfort Heaters is live! We created this premium brand content to tell the story of this Newport Beach build with an emphasis on the outdoor living spaces and how Infratech heaters help create year-round comfort. This full length video will live on their website and social media, and micro content will be rolling out in a wide range of digital ads in the coming months. #influencermarketing #socialmediacontent #videoproduction #digitalmarketing

Loved working with Home On Point to feature her stunning new build in Newport Beach for Infratech Comfort Heaters! Full campaign launching next month - stay tuned!

?? 3 top reasons for using trending audio in your TikTok's and Reels: 1?? Engagement - Trending audio comes with a built-in familiarity among audiences, making viewers more likely to comment or like your post. 2?? Virality – Using a trending sound has a better chance to gaining widespread attention beyond your immediate network or niche. The post can also appear on the page for that trending sound if integrated correctly! 3?? Relevance – For the right brand, using trending sounds can show your audience you are up-to-date with the latest cultural and social trends. It's also a great way to put an industry-specific twist on a mainstream trend. #trendingaudio #socialmediamarketing #socialmediatips

Another elevated user-generated style content shoot, ? ! When we shoot on iPhone, we use enhanced sound, multiple cameras, and sophisticated techniques we learned from making premium brand content since 2005, in order to make user generated content feel a bit more premium. And we may just bring a drone, too. ?? #socialmediacontent #videoproduction #contentcreation #socialmediamarketing

How do you create a digital campaign surrounding a sale where direct e-commerce isn't an option? ?? To solve this problem, we created a custom landing page that would capture end-of-funnel customer data for the client's sales team through lead generation. For a small investment, we generated 100% of the leads that came in on this page, with an 811% ROAS on converted customers. #digitalmarketing #digitaladvertising #ecommerce #advertising