The Juice (now AudiencePlus)

What's the sort of content?that makes you feel alive? Today, The Juice is launching our newest feature, Topic Pages??? We don't want our Sales & Marketing pros sifting through noisy content any longer. Topic Pages give you unlimited access to resources from industry-leading brands and creators that are personalized for your role and experience. And we can guarantee it'll make you feel something??? Follow the Most Popular Topic Pages for Marketers??? Content Strategy:?https://lnkd.in/gqBEpkpW Growth Marketing:?https://lnkd.in/giZCzr8s? Social Media Marketing:?https://lnkd.in/gYWcN_qp Follow the Most Popular Topic Pages for Sales Professionals??? Prospecting:?https://lnkd.in/gK7E-rm8 Sales Template:?https://lnkd.in/g26s5cpk? Cold Email:?https://lnkd.in/gFHRWaCz Start Juicing the brands that are making our hearts sing??? Brave Software, Agorapulse, MarketMuse, Responsive, Hotjar, Aprimo, Compose.ly, Goldcast, Bynder, Jebbit, Tourial, Trava, Crimson Park Digital, Influitive, Keap, CoHost, Narvar #b2bcontent #marketing #sales #contentmarketing

Two became one, and B2B marketing will never be the same. Jonathan sits down with Anthony Kennada to unpack the AudiencePlus + The Juice merger. Is it the move of the year that will share up how B2B content is created, distributed, and converted? ?? They’re sharing their takes on why lead-gen as we know it is falling apart and how first-party data, AI, and owned media are coming in hot. Start Juicing ?? ?? https://lnkd.in/gCJDJP8w

We're sure by this point you are dying to know more why The Juice and AudiencePlus teamed up ?? Start Juicing CEO Jonathan Gandolf's memo to learn more about the vision behind this acquisition and what it means for the future of B2B marketing ?? https://lnkd.in/gPMh6FHx

Well, this was quite a surprise added to our to-do list for 2025 ?? The Juice just teamed up with AudiencePlus! We’re switching up B2B marketing—combining content publishing, automated distribution, and demand gen into one sleek platform. From now on, we’re AudiencePlus, so be sure to follow the AudiencePlus page for the latest updates. Juice the details ???? https://lnkd.in/gETjjRz5

Keeping The Juice fresh. Check back for big news this week... ??

If you're still clinging to the old traditional GTM playbook, you might as well be sending faxes and cold calling from a landline. Amos Bar-Joseph, CEO of Swan AI, says it's time change some things: Marketing → Sales → Product. And honestly? He’s right. On The Content Cocktail Hour, Amos and Jonathan break down: ?? Why founder-led marketing is essential for B2B startups ?? How AI isn’t here to replace humans—it’s here to make you better ?? The GTM shift that’ll make your sales team actually love marketing Start Juicing. https://bit.ly/4hxErCz

Attribution isn’t marketing vs. sales. It’s you vs. bad decisions. Did we get that right? ?? Andrew (Drew) Smith of Attributa, is here to break down why most companies get attribution wrong—and what to do instead ?? ?? Why playing the “who gets credit” game is a waste of time ?? The questions you should be asking before dropping $$$ on attribution tools ?? When multi-touch attribution makes sense (and when it’s just a fancy distraction) Start Juicing ?? https://lnkd.in/gPVhqXwf #MarketingAttribution #B2BMarketing #MarketingStrategy

We’ve got big news to share! SalesIntel.io just launched AdsIntel ?? Spoiler: Your campaigns are about to get a lot smarter. With AI-driven optimizations and 94% audience match rates, it's built to help you reach the right prospects, boost your ROI, and build a stronger pipeline—faster and smarter. End the chaos of juggling multiple platforms—LinkedIn Ads, Google Ad Manager, Meta, and yet another for Display Ads. AdsIntel simplifies it all. ??Start Juicing https://lnkd.in/ejtNAuXu #SalesIntel #LeadGen #SalesPipeline #Marketing #AI #CampaignManagement #PipelineGen

The Next Big Thing in B2B Marketing is Here…so don't blink. Tourial is evolving beyond the “interactive demo” category—unlocking a bold new way for marketers to create performance-driven content that converts. Juice their webinar and learn more on: ? Micro tours: scalable, high-impact storytelling that supercharges campaigns ???AI that turns hours of work into instant, high-impact content ?? A live product demo + beta program opportunities for early adopters ?? Tue, Feb 11, 2025, 12:00 PM - 1:00 PM CST Stop blending in. Start Juicing. ?? https://lnkd.in/d2R72GEj #B2BMarketing #ContentMarketing #MarketingInnovation #Tourial

?$1M in brand deals - cha-ching ?? Some of you may think that LinkedIn is just for job hunting. But others are raking in the dough another way ?? The Wishly Group is giving us the scoop on: ?? Why LinkedIn’s algorithm is a CMO’s dream for acquisition ?? How to weave influencer marketing into your strategy ?? The insider intel influencer networks don’t want you to know If you're still ignoring LinkedIn for influencer marketing, that’s cute. But Start Juicing ?? https://lnkd.in/gVnJq5Gi