Have you ever had to film a project in one day for a client with no storyboard or pre-production? Here’s a few tricks to be prepared when unprepared ?? When working with clients who don’t allow for extensive pre-production planning, it’s crucial to have a solid framework. Here’s how we achieve impactful B-roll on the fly: 1. Start with the Interview: We start out by shooting the interview to understand the “who, what, why, and how.” This conversation is everything for identifying the storyline. 2. Visualize Shots: Using insights from the interview, we mentally map out shots that drive the story forward, even in real-time. 3. Establish the Scene: Capturing wide shots of the location sets the stage, while tight close-ups add depth and detail. 4. Transition to B-Roll: As the story unfolds, we transition into B-Roll related to characters and actions. For each scene, we ensure to capture a wide, mid, and tight shot. This variety gives us flexibility in post-production to craft a solid visual story. All of my filmmakers and marketing directors know it’s best to be prepared, but sometimes it’s best to be a swiss army knife ??
The Joy Collective
电影、视频和录音制作业
birmingham，Alabama 146 位关注者
Crafting Stories that Drive Growth and Connection
关于我们
At The Joy Collective, we’re more than a video production company—we’re your strategic partners in crafting high-impact, story-driven video content that delivers measurable results. We dig deep to understand your goals, identify your challenges, and create visual narratives that resonate with your audience and drive growth. Our expertise lies in creating powerful brand stories and client testimonials that build trust and spark engagement. We’ve developed a particular passion for working with non-profits, agriculture, and manufacturing—industries that make a real difference and have untold stories waiting to be shared. No matter your sector, we’re here to add value. Every brand has a unique story, and we’re dedicated to bringing yours to life in a way that connects and inspires. Let’s collaborate and create something extraordinary.
- 网站
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https://thejoycollectivemedia.com
The Joy Collective的外部链接
- 所属行业
- 电影、视频和录音制作业
- 规模
- 2-10 人
- 总部
- birmingham，Alabama
- 类型
- 私人持股
- 领域
- video production、storytelling和video marketing
地点
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主要
获取路线
US，Alabama，birmingham，35080
The Joy Collective员工
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Anthony Joy
Professional Photographer
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Joshua Jackson
Director of Photography | The Joy Collective Senior at UAB | Collat School of Business
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Jori P.
Video Creator | I enjoy collaborative environments and aim to create unique and impactful visual stories.
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Colin Odle
?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of…
动态
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?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of storytelling.
What do trust, simplicity, emotion, clarity, and versatility have in common? ?? Most businesses don’t realize how much they’re missing without them. Here’s how these five elements can transform your videos 1?? Trust: Talk About Your Audience, Not Yourself A video that solves your customer’s problem beats one focused on your accolades. ????: Flip the focus. Make your audience the hero. 2?? Simplicity: Avoid Information Overload Too much information? Your audience tunes out. ? ??: Stick to one clear idea per video. 3?? Emotion: Lead with Feeling, Not Features The best ads make you laugh, cry, or feel inspired—not overwhelmed with data. ?? Start with a relatable story or aspiration. 4?? Clarity: Include a Clear Next Step Without a call-to-action, even great videos fall flat. ??: Guide your audience with a simple, actionable CTA. 5?? Versatility: Repurpose Everywhere A single video can go much further than your homepage. ??: Repurpose it into social clips, emails, or outreach tools. The best videos aren’t just watched... they’re FELT. How are you incorporating these elements into your video strategy?
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?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of storytelling.
What’s costing your business more: your problem or the hesitation to fix it? Too often, we hear this: ???? “We’ll invest in video later, once we hit [insert milestone].” But here’s the thing.. waiting to tell your story can cost you far more than the upfront investment. Imagine this.. a business grew steadily on word-of-mouth referrals. But as they expanded, their competitors—brands with clear, compelling stories—began winning the same clients they’d been targeting. Why? Because their competitors didn’t just rely on their track record—they showed it. At The Joy Collective, we specialize in crafting brand story videos that go beyond a single campaign. These are lifelong assets, designed to: ?? Attract the right clients. ?? Build trust at every touchpoint. ?? Elevate your brand far above the competition. Whether it’s sharing the human side of your mission, solving client pain points, or showcasing your expertise, video transforms hesitation into connection. So ask yourself: How many clients could your brand story reach today if they saw what you stand for?
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?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of storytelling.
Sometimes, the smallest adjustments can make the biggest impact for your brand. The difference between 'good enough' and 'great'? It’s all in the fine-tuning. For companies looking to elevate their storytelling, lighting isn't just technical—it's essential to conveying professionalism and trust. ?A clean, well-lit scene can turn a standard interview into a polished, engaging message that connects with your audience. Because in the end.. The right details tell your story in the way it deserves to be told.
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People buy from people. ???????? That’s why the most powerful stories a brand can tell are the ones behind the people running it. Founders and internal teams aren’t just part of the process—they are the brand. They represent the mission, the passion, and the expertise. Sharing those personal stories, experiences, and insights isn’t just marketing—it’s how you build trust and connect authentically with your audience. At The Joy Collective, we’ve seen how tapping into the “people” side of business transforms brand stories into powerful tools that attract the right clients. Because in the end, people buy from people they trust.
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?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of storytelling.
We teamed up with Dandy & Delaney Spaulding today to produce a client testimonial for a new product release ????
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?? Video Strategist | I help impactful businesses grow sales, create connection, and build trust through video by leveraging the human side of storytelling.
& That's a WRAP ?? Another great project for a great client in the books.. ?? We sincerely appreciate AIM Academy and J. Scott Cotter for their trust in our partnership, allowing us to assist them in their journey towards becoming the leading child-care providers in Alabama. I am incredibly thankful for my team and their unwavering dedication to excellence throughout every phase of this project. Production: The Joy Collective Director of Photography: Joshua Jackson Behind The Scenes Production: Jori P.
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The Joy Collective team had an amazing time helping to curate an incredible event for local Birmingham creators alongside Bryan Pope The Creating Creators Meetup was a great opportunity to connect with some inspiring creatives and share valuable resources. We're grateful to be planted right here in B-HAM and I appreciate the opportunity to connect and speak with everyone who attended. We're already looking forward to the next one!
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In a world where change is the only constant.. Be adaptable. how can mastering adaptability transform your video production and content strategy into a powerful force for innovation? ?? It’s not about just being ready—it’s about thriving in the unexpected. Here’s why we swear by it: 1. Unscripted Brilliance: While scripts lay the groundwork, true magic often lies in those spontaneous, genuine moments. Adaptability lets us capture authenticity at its finest. 2. Client-Centric Approach: We don’t just deliver; we collaborate. Being adaptable means staying agile to meet and exceed client expectations, every single time. 3. Fueling Innovation: From sudden creative bursts to unforeseen challenges, adaptability sparks innovation. It’s how we turn obstacles into opportunities and elevate every project. At The Joy Collective, we fuse meticulous planning with fearless creativity. ?? Each project is a testament to our commitment to pushing boundaries and surpassing standards. Curious about how we can elevate your story? Send us a DM and let’s start a conversation. ????