The Jordan Harbinger Show

I recently had an interview call with one of my advertisers. All in, they spend over $70M a year on podcast ads alone so this is someone I was really curious to learn from. Luckily for me, it turns out she is a show fan as well. I asked her what stood out about my show from the universe of shows she could pick from. 1?? First and foremost, because it works. They have a target CPM and we allow them to acquire new users at or below that amount. 2?? The second was less obvious. She said, “you’re an expert in growing your own show.” We love when people are dedicated creators when it comes to self-promotion because that same love and care will be put into helping us grow. 3?? Third, she suspects my ads convert well because I’ve established myself as well-educated (her words, not mine, although I did pay off those student loans, so maybe I should lean into this a little bit). Putting in days of due diligence for every episode, the audience can see that I am doing the work and that builds an equal level of trust when I endorse products. The first one was fairly obvious although I was shocked to learn the amount of data that went into that analysis. But the second two were more soft feedback, and that’s where the gold lies for a creator. Because I now believe #2 and #3 are key to driving #1, and now I know exactly where to focus.

I recently learned that a lot of smaller brands are relatively hesitant about podcast advertising because they don't know what they don't know. What questions can I answer?