The James Collective is a bicoastal, highly specialized PR and integrated communications agency that drives awareness to build brands. With teams in NYC and the SF Bay Area/Wine Country, we partner with leading CPG, food and beverage, travel, wellness and home design brands who are dedicated to creating a more equitable, delicious, and connected world. ~ Do you want to make your brand unmissable? ~ Do you need to drive awareness to grow sales? Do you have an authentic story and quality product to share—and need help sharing it with the right audiences to build long term marketing pull? Do you crave an agency partner who has depth, long term relationships, expertise and passion for your industry? Do you want an agency partner who is truly a part of your team, who deeply understands and cares about your business? ~ With our partnership, our clients ~ Nail their authentic story, messaging, and content Achieve national, regional, and B2B media coverage that builds, on average, 2X year over year to drive engagement and sales Develop relationships with industry tastemakers and influencers to build a network of loyal ambassadors Build meaningful partnerships and collaborations with likeminded, complementary brands, non-profits, events, and personalities to grow audiences efficiently and effectively Produce strategic, integrated marketing and communication plans that convert Plus, our clients are in good company. The James Collective has cultivated a portfolio of the highest caliber, luxury, DTC and legacy brands; we've also been been named one of the Top 100 PR agencies globally by the PR Net, and as a Next Gen Agency. ~ Want to know more? ~ We’d love to connect: [email protected] www.thejamescollective.com
The James Collective的外部链接
Want to join our team? We're hiring! https://lnkd.in/eajN66yb
Founder of The James Collective | CPG, F&B, Travel + Retail PR & Comms Strategist and Advisor
The James Collective is hiring for a rock star account coordinator to join our west coast team! A great opportunity for a recent grad with a thirst to learn, passion for food, beverage, travel, and insatiable sense of curiosity. Feel free to refer directly! https://lnkd.in/e2wDADT7
Working with a chef or food expert brings depth and creativity that makes every tip feel like a little insider secret. Like this recent Mashed piece, where the team spoke with Maille mustard sommelier, Chef Brandon Collins, where he shared his unique ways to level up mashed potatoes ahead of Thanksgiving. Experts and tastemakers add that authentic, ‘you’d-never-guess’ detail that makes stories like these stand out– sharing the why behind each technique, ingredient, and recipe. Shoutout to Ceara Milligan for covering this expert commentary piece ahead of the timely holiday season. https://lnkd.in/e9EmDt4E #mediarelations #experts #insidertips #chef #tastemaker #strategy #storytelling
San Francisco Chronicle got the inside scoop on some exciting news for the Bay Area dining scene: celebrated Chef Jonathan Waxman is returning to his roots as chef-partner at Park Tavern, reopening this November in San Francisco’s North Beach. Known for his pioneering Cal-Italian cuisine at NYC’s Barbuto and California classics from Chez Panisse to Michael’s, Chef Waxman brings his unique culinary approach to this iconic Washington Square location. Thanks to Elena Kadvany for covering this exclusive news as we welcome back one of SF’s beloved restaurants. https://lnkd.in/ex3RURab #bayarea #california #sanfrancisco #restaurant #restaurantopening #foodandbev #hospitality
In today’s fast-evolving landscape, public relations is the cornerstone of brand growth and reputation management. Staying ahead of trends isn’t just an option; it’s a necessity. We’re constantly on the pulse of emerging PR strategies to help our clients thrive– like diversifying your brands storytelling by tapping into podcasts and video content, and engaging with micro-influencers over macro. At TJC, we have all the tips + tricks up our sleeve to differentiate your brand to get your story told. https://lnkd.in/e5fQBnc9 #prtrends #thoughtleadership #brandgrowth #communications #marketing #publicrelations #brandstorytelling #authenticity #transparency #mediarelations #influencers
With so much alarm about the tough wine market, we found this to be a very worthwhile read from The New York Times, with a key highlight that Gen Z + younger millennials are finding ways to integrate wine into their lifestyle, valuing the experience just as much as the product. Casey Lewis showcases that whether the younger generations are drinking or not, Gen Z and young millennials are embracing a new kind of wine culture—one that’s all about aesthetics, vibes, and community. https://lnkd.in/ebXrck4j #wine #wineculture #trends #winetrends #foodandbev #thenewyorktimes #wines #wineclients #culture
Ever wonder how to get your message across succinctly, effectively--and naturally? Crafting a consistent, compelling, and memorable elevator pitch is essential—whether you're speaking to a potential customer, retail partner, investor, or employee. , We understand how challenging it can be to distill your company’s message into a short, impactful pitch, (talking about yourself can be the *most* challenging!))... but we have you covered. Up on our blog, we shared some tips from our team to help you get it right. We'd love to hear what you come up with. https://lnkd.in/ect6NXQx #marketingtips #brandmessaging #elevatorpitch #publicrelations #marketing #brands #communications
San Francisco Chronicle explores how the 'French Mafia' of Paso Robles isn't about crime—it's about crafting some of the finest wines in California. This group of French trailblazers has shaped the region, with wineries like Clos Solène paving the way to transform Paso into a premier destination for wine enthusiasts alike. Shoutout to Jess Lander for unlocking the history behind this iconic story. https://lnkd.in/eMVpugTm #media #mediarelations #clientwins #brandstory #wine #pasorobles #pasowine #california #communications #storytelling
We are honored to be named, for the third year in a row, amongst such great talent in The PR Net's 100 list for 2024. Being highlighted as one of the most innovative and influential agencies in this ever-evolving industry motivates our team to continue pushing boundaries and delivering results for our clients. Congratulations to all the other honorees, and cheers to our team for their hard work, dedication, and creative minds. #publicrelations #pr #marketing #agency #foodandbev #theprnet #theprnet100 #agencylife #teamwork #mediarelations #influencer #partnerships #strategy #creative https://lnkd.in/eZjYCcDZ
#NYFW has arrived, and with it, the bustling schedule of shows and events. To stay both chic and composed, Vogue shared their list of essentials to survive the chaos. Highlighted by Vogue’s editor, Talia Abbas– our client Spring & Mulberry’s mini date-sweetened dark chocolate bars are a must for sharing with coworkers and friends. A great timely piece written by Laura Jackson & Eliseé Browchuk. #newyork #fashionweek #mediarelations #vogue #strategy #communications #food #publicrelations #nyfw https://lnkd.in/gsHgbEaW
For many brands, holiday gift guides are a key part of Q4 strategy. But how do you secure those prime placements? It’s all about timing (yes, sometimes even before July!), often having a solid affiliate marketing program, and making your products truly giftable and media-ready. Plus, don’t overlook niche outlets like newsletters and blogs—they often have highly engaged audiences that might just be the perfect target. Up now on the blog, find actionable tips to get your products noticed this holiday season and beyond. https://lnkd.in/ew3niPhE #brandstrategy #giftguides #foodandbeverage #mediarelations #press #strategy #publicrelations #marketing #relationships #holiday #holidaypr